Paul Kovalski
The Efficient Spend Podcast
Efficient Spend helps start-ups turn media spend into revenue. Learn the tools, tactics, and frameworks that the world's top marketers utilize to optimize their spend!
Author
Paul Kovalski
Category
Podcast website
Latest episode
Apr 7, 2026
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Android 5M+ downloads · 4.8 rating
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Episodes
From Big Tech to Startups: A Marketing Science Journey | Jon Lorenzini (Google, Facebook, LiftLab) 02.03.2024 47:40
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups depl...
AI Ads, Performance Creative, and the Ready Set Journey | John Gargiulo 02.03.2024 48:48
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...
Customer Acquisition at Airbnb & Upwork | Alvin Ding 18.02.2024 47:17
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy mark...
Revenue Growth, CAC Wins, and Influencer Marketing | Jake Abrams (Odyssey) 20.11.2023 38:24
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy mark...
Ad Creative Strategy and Testing at Scale | Evan Lee (Motion App) 06.11.2023 48:42
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...
Profitable Growth in a Post-Identifier World | Shamanth Rao (RocketShip HQ) 30.10.2023 39:36
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...
Media Mix Modeling and Finding Incremental Revenue | Michael Kaminsky (Recast, Harry's) 23.10.2023 42:01
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...
AI Ads and Creative Testing at Scale | Manson Chen (Calm, Cash App) 16.07.2023 49:43
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth! About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startup...
Scaling Paid Media for Startups | Sonja Sierra (Skillshare, General Assembly) 19.06.2023 44:08
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SONJA: https://www.linkedin.com/in/sonjasierra/
$3 Billion in Incrementality Testing | Maor Sadra 12.06.2023 40:06
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH MAOR: https://www.linkedin.com/in/maorsadra/
Building a $500 Million Media Mix | Sean Hurley 25.05.2023 38:19
The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth. VISIT OUR WEBSITE: https://www.efficientspend.com/ CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ CONNECT WITH SEAN: https://www.linkedin.com/in/seanhurley/
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