Claire Riley

The Education Business Podcast

Business EN ↓ 197 episodes

The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services...

Author

Claire Riley

Category

Business

Latest episode

May 25, 2026

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Episodes

Being Diagnosed With ADHD 26.09.2022

In this episode, I share the events that led up to me seeking an ADHD diagnosis. What you will learn: Why ADHD and business are strongly linked What I've understood about myself through this process Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring J...

Moving Forward on Your Business Ideas 19.09.2022

In this episode, I share a story of a client who struggling with too many business ideas and the key lessons. What you will learn:  Three key areas to consider when evaluating your business ideas Why it's important to learn from stories The results that can happen when you focus on the main thing   Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.u...

Are You Running a Business or a Hobby? 12.09.2022

In this episode, I discuss the differences between running a business and running a hobby.  What you will learn:  Why we treat our businesses like a hobby  Three things to look out for in your business to identify hobbying    Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.uk/checkout/tier-1-membership Join Education Business Club: https://www.edu...

The Difference Between a Team and a Freelancer 05.09.2022

In this episode, I talk about the two things that I feel are the difference between having an employed team and having freelancers.  What you will learn: Why culture is so important What happens when you have a culture of ownership   Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.uk/checkout/tier-1-membership Join Education Business Club: https:/...

Building Your Business Around a Kitchen Table 28.08.2022

In this episode, I talk about the early days of Classroom Secrets, where we worked on the business around a kitchen table. What you will learn: How we worked as a team when we grew the business from a kitchen table The strengths of our kitchen table days What we lost when we transitioned to an office environment   Resources: Your Big Idea for Your Education Business Course: https://club.educationb...

What Does the CEO at Classroom Secrets do? 22.08.2022

In this episode, I talk about what CEOs actually do, well, what this CEO does anyway. What you will learn: The two things that I did consistently to get to be the CEO How I spend my time day to day as CEO The intention that guides what I do each day   Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.uk/checkout/tier-1-membership Join Education Busi...

Your Big Idea for Your Education Business 15.08.2022

In this episode, we celebrate teacher-entrepreneurs and why they started their education businesses. I share two big things that I feel are important in making sure you have the right idea to start your education business. What you will learn: Why you should take your ideas through an assessment to get them right Why an idea returning to you is important The types of barriers to watch out for Reso...

Things I Didn't Know When I Started My Education Business 08.08.2022

In this episode, we celebrate teacher-entrepreneurs and what they didn't know when they first started an education business. I share four of the stories and beliefs that held me back in the early days of Classroom Secrets. What you will learn: Common reasons we hold ourselves back based on our belief systems The one area our misconceptions are centred around when it comes to what we think we don't...

Leaving Teaching to Start a Business 01.08.2022

In this episode, we celebrate teacher-entrepreneurs and why they left teaching to start a business. I share my personal journey of leaving my permanent teaching job to start Classroom Secrets as well. What you will learn: What's required to make the reasons you want to leave teaching into a living reality Why other teacher-entrepreneurs decided to start their businesses Why I wanted to start a bus...

How to Have a Life/Work Balance in Education Business 25.07.2022

In this episode, I share how to create a life/work balance when you own an education business. I promise you it can be done! I don’t want it to take you as long as it took me to create that for yourself. What you will learn in this episode: Why it is so important you learn when your creative times are Why really considering how long tasks actually take will help you get that life/work balance How...

Making the Best Use of the Summer Break for Your Education Business 18.07.2022

In this episode, I talk about how to get the most out of the summer break. Schools are closed but that doesn’t mean work has to stop. It also doesn’t mean you shouldn’t take a break yourself! What you will learn in this episode: Why this period is ideal for working on what you feel inspired to do in the moment How you can use this time for real reflection Why it is important to balance work and re...

How to Sell to Teachers in August 11.07.2022

In this episode, I talk about how to sell to teachers over the summer holidays which, in England, take place in August. I know this might make you feel uncomfortable but remember you are offering a service that people need. What you will learn in this episode: Why it is important to build relationships rather than go in for a hard sell How to time your sales strategy so you don’t sell too early Wh...

Other Income Stream Ideas for Tutors 04.07.2022

In this episode, I share additional income stream ideas for tutors – but they could serve any educational entrepreneur depending on your cause, beliefs, and your current model. What you will learn in this episode: How you can make money on someone else’s time How simple tweaks the resources you make for your tutees can make you money How you can turn repeat problems into passive income streams Res...

Building a Brand That Teachers Know and Love in Education 27.06.2022

In this episode, I talk about why it is important to build a brand your audience recognise and love. You need to become known for doing what you do so people recommend you to other people – it’s all about creating the word-of-mouth wave! What you will learn in this episode: Why you can’t build a brand solely on being polarising Why building your brand is more than just putting out a few social pos...

5 Reasons Why You Should Create SOPs in Your Education Business 20.06.2022

Some might find this episode rather boring. It’s about a boring topic, but an important topic nonetheless. Standard Operating Procedures. SOPs are definitely not my cup of tea, but they are worth having in your education business. What you will learn in this episode: Why SOPs can add value to your business How SOPs can help improve training for staff How SOPs can help you improve processes across...

Employees vs Freelancers 13.06.2022

In this episode, I go through the pros and cons of working with freelancers and hiring employees. I also explain where this content came from and how I might also be able to help you scale or grow your business. What you will learn in this episode: What the future looks like for Education Business Club Why freelancers are great if you want specific tasks done quickly The main benefits of hiring em...

The End to End Hiring Process 06.06.2022

In this episode, I go through the end to end hiring process that I have developed over the last 7 years. When I first hired, there were things I should have done, and it’s taken a lot of trial and error to get the process right. What you will learn in this episode: Why it’s important to work out exactly what you need across all areas of your business Why you should be transparent with potential hi...

Do You Really Need Help to Grow Your Education Business? 30.05.2022

In this episode, I talk about the help you will need when you start your education business. Will you need help? The short answer is yes! What you will learn in this episode: Why there will always be tasks you can give to someone else The difference between hiring freelancers and employing How your mindset could be holding you back Resources: How to Hire Employees Training: https://club.educationb...

Clarity on Your Entrepreneurial Ideas 23.05.2022

In this episode, I wanted to give you a flavour of life as an entrepreneur – so you can see what is normal when it comes to developing your education business ideas. I’m all about making sure I am working in integrity and sharing this recent experience with you is all part of that. What you will learn in this episode: Why your first idea isn’t going to be the perfect idea Why super-niching can hel...

Pricing to Sell to Schools and Teachers With Eileen Adamson 16.05.2022

In this episode, I chat with the wonderful Eileen Adamson about pricing and money mindset. Eileen has been a teacher for 28 years. Now working part-time as a PE teacher, she teaches financial education through her online courses, runs her own website offering financial advice, and is a qualified financial coach. She hosts her own podcast, Your Money Sorted Teachers’ Podcast, and she also co-hosts...

A Change of Direction in Education Business 09.05.2022

This episode is a little different to normal. I’ve been on an intense journey recently and it’s made me rethink my plans for Education Business Club, so in this episode I share with you what EBC is going to look like going forward. Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educat...

Designing Your Business Around You With Sumantha McMahon 02.05.2022

This week I am joined by the wonderful Sumantha McMahon. Sumantha, the founder of Upgrade Your Education Business, is a former teacher turned private tutor, who has also been a qualified business trainer for over 15 years. Having walked the journey, she currently supports education businesses and tutors grow and 'design' their businesses – a concept we discuss in this episode. For Sumantha, the pr...

11 Red Flags to Look Out For When Hiring (Part 2) 25.04.2022

In the second part of my two-part special on the red flags of hiring, I talk about the 11 red flags you need to keep an eye out for. These red flags might not stand out so much to begin with, but if ignored they will cause you trouble further down the line. What you will learn in this episode: Why doing someone a ‘favour’ in business is not helpful when it comes to hiring. Why it is important that...

12 Reasons That We Ignore Red Flags When Hiring (Part 1) 18.04.2022

In part 1 of my 2-part special on the red flags of hiring, I talk about the 12 reasons why we might ignore red flags when hiring. I’ve done so much hiring and not every hire has gone well, these red flags come from experience, and I don’t want you to make these avoidable errors. What you will learn in this episode: Why working on yourself is going to really valuable when it comes to hiring How emo...

Approaching Schools With Cerys Keneally 11.04.2022

I am joined by a guest this week! The amazing Cerys Keneally, who has her own online training for those with franchises, joins me to talk about how to approach schools without cold calling them.  What you will learn in this episode: What really needs to be in the emails you send to schools Why building relationships with potential clients is more important than going in for a hard sell How you can...

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