The Education Business Podcast

This week, I am talking about taking your customers (both potential and current) on a personal journey with you. The personal story is a big part of modern business: people buy from people.  What you will learn in this episode: Why being honest with your customers helps create the ‘know, like and trust’ factor How sharing your journey can humanise you and make you relatable to your customers Why s...

In this episode I talk about investing in yourself in ways that aren’t about consuming content. Consuming content (podcast, books etc) is great, but it has to go somewhere. We'll explore five important and free ways to invest in yourself as a person.  What you will learn in this episode: Why you need to give yourself space and time to think as part of your working day How setting boundaries can he...

In this episode, I chat about the most relentless teacher habit of all – the addiction to the to-do list! It can’t just be me that loves a to-do list? But when do we stop adding things to that list? And should we feel guilty for not completing all the tasks on there?  What you will learn in this episode: Why I am not a fan of the ‘important and urgent’ model of to-do list How I organise my to-do l...

In this episode, I share with you my tips for managing the seasonal income in your education business. Schools work in very a prescribed cycle which affects the income of education businesses and gives us seasonal financial highs and lows, and that’s true whether you’re selling to schools, teachers, or both. So, how can we manage the fluctuating income?  What you will learn in this episode: Why yo...

I’ve decided to talk about something a little different this week. Back in 2013, I wrote a book but I was too scared to sell it. I was frightened of the feedback and any potential backlash that might come because of the subject matter. I’ve since reflected on this venture and wanted to share my learning with you.  What you will learn in this episode: Why it is important to get the right people on...

In this episode, I share the teaching skills I believe are transferable into entrepreneurship. When you’re a teacher, it can be hard to see how the skills you’ve developed translate into other roles, but they do and the ones I mention in this episode are just a small sample that translate into entrepreneurship. I hope the episode leaves you feeling inspired, motivated, and validated. Resources: 14...

In this episode, I share my latest business venture! That’s right, I am launching a new business, so I thought now would be the perfect time to share how I go about launching something new. What you will learn in this episode: How to map out a plan for your launch Why it is important to build an audience for your offering before you launch Why you need to share your idea early Resources: Join Educ...

I go deep in this episode and talk about something all entrepreneurs will struggle with at some point: imposter syndrome. I let my imposter syndrome run the show for far too long when I first started my business, but through personal development I have learned how to deal with the feeling when it creeps up.   What you will learn in this episode: What imposter syndrome really is How NOT to deal wit...

In this episode, I talk about fair exchange. Teachers are often made to feel like they have to give more; it’s part of the culture in schools. It’s another habit you may have brought from teaching into your business. But are you being fairly rewarded for your effort? What you will learn in this episode: Why you need to really think about how others use your time What might be throwing your interna...

In this episode, I teach you the secret to adding more hours into your day. That’s right! It can be done, I promise. But you really have to commit to it – the only person who is going to protect your time is you!   What you will learn in this episode: Why it is beneficial to track how you are spending your time How you can make external meetings to work for you Why figuring out and reminding yours...

In this episode, I share how to speak to your audience in the right way at the right time. You’re unlikely to have just one audience, so you need to be mindful of the people who might come across you and your brand.   What you will learn in this episode: - Why creating a ‘profile’ for them will help you communicate. - How to keep your communication frictionless. - How putting yourself in the shoes...

In this episode, I talk about the special kind of energy entrepreneurs have that keeps us motivated on our ventures and why we need to nurture that energy. Our unique energy isn’t something most people understand and can easily lead us to burn out if we don’t keep on top of how we are using it.    What you will learn in this episode: Why you need to learn what ‘lights you up’ Why it’s okay to feel...

In this episode, I discuss why you NEED coaching, mentoring and training to help you develop in order to grow your education business. You might be thinking that it’s not for you or that you don’t have time or money to invest right now, but investing in yourself is the best investment you can make for your business. What you will learn in this episode: Why space to think about YOU is valuable Why...

I’ve been asked a big question recently and, in this episode, I wanted to address it. I was asked why I am pivoting from Classroom Secrets to the Education Business Club. It was a very good question and one that got me feeling a little riled up, so I felt I needed to answer it. What you will learn in this episode: Why I have decided to start a new business Why I have waited until now to do it What...

In this episode, I share my thoughts on marketing around the Christmas period. Christmas is a time for people, including us entrepreneurs, to take a break and spend true quality time with our friends and family. So yes, market during the Christmas/new year period, but be smart about it.   What you will learn in this episode: When it’s time to start reaching out to schools in the new year Why you s...

In this episode, I share my thoughts on planning for the new year in your education business. I’ve got big plans for 2022; both in my businesses and personally – have you made your plans for 2022? Will they be business related? Personal? Both? What you will learn in this episode: When you need to start planning for the new year How I keep all my plans and projects organised (at the moment that is,...

In this episode, I talk about why it can be hard to start something new in your education business and the things I have done to try and overcome that feeling of overwhelm us entrepreneurs feel when we are planning a new venture. What you will learn in this episode: Why using agile project management has been a game changer for me Why you really don’t need to get bogged down with ironing out the f...

In this episode, I share what it is like riding the emotional rollercoaster of education business. Running any kind of business can be emotional, but education business can be a particularly bumpy ride – especially if you’re an ex-teacher. What you will learn in this episode: Why I feel education business contains so many highs and lows Why you need to be ready to manage your emotions Why you need...

In this episode I talk about taking a break from your business, switching off to give yourself time to refresh and refocus. Switching off isn’t a bad thing. It may make you feel uncomfortable but there are plenty of rewards to be gained from taking that time off. What you will learn in this episode: Effective strategies for switching off What the benefits of taking time to switch off are Why you m...

In this episode, I explain my thoughts on the social media platforms you need to use to target teachers for your education business. There are so many options out there and each one takes work and time. What you will learn in this episode: The four main social media platforms we use at Classroom Secrets Where teachers are on social media and how they use the different platforms Why I’m not a fan o...

In this episode, I talk about why sometimes it is right to slow down in order to speed up in your education business. If you don’t take the time to slow down and see what is not working or needs a small fix in your business, you could be asking for trouble later. What you will learn in this episode: How to identify when it is time to slow things down in your education business Why money shouldn’t...

In this episode, I share deep about giving yourself the permission to recognise when something isn't working in your education business and stop it, despite what friends and family might think. What you will learn in this episode: What stops us from giving ourselves permission to stop in the first place What types of things you may or may not realise you need to stop in your business Why we should...

In this episode, I share the things you will need to do and consider before you start your education business. There’s so much more to consider before you even get to the point where you need to register as a sole trader or a Limited company. What you will learn in this episode: The questions you need to ask yourself before you start your education business Why you should develop your observation...

In this episode, I share why you need to develop your marketing knowledge and the skills you will need to become a better marketeer for your education business. What you will learn in this episode: Why you should take stock of what you already know because you will know more than you realise Why you should develop your observation skills Why you need to be looking at the marketing other businesses...

This week, I talk about the customer journey and why it is important to constantly review, adapt and improve this for your target market.   What you will learn in this episode: What thoughts or feelings customers may be experiencing as they move through your customer journey. How to use your experiences with other businesses to influence your customer journey. Why you need to consider what is poss...