The Ecommerce Uptick

In this video i go through the exciting challenges of going fully in-house in the Agency and building the agency i wish i had access to when i was running my own ecom brands.

The biggest mistake I see is launching based on subjective opinions only. Employees, CMOs or designers have their opinion about what could work. Most of the time there is no data behind it. I made a huge mistake myself when I ran Rockay. I had some of the best running socks in the world (all top magazines praised them) and I had a romantic idea about what I should launch next - apparel. I could ha...

In this episode i go over what i am working on right now for my software "Supersonic" and the future plans to build our this SaaS app. Here is the software if you want to see more https://gosupersonic.ai/

1. Sorting. Sorting out of the box is terrible.. you need to get an AI engine to run your sorting. by default you wanna go with best sellrs, but there is so much more to it. each category is unique and has things to consider. make sure you use short data ranges when sorting on best selling as you dont to sell bathing suits cus thats your best seller for the year when you are in deceember... keep t...

Really excited to launch our new tool even though it is a totally new area for us. This will be the first of many episodes where i talk about the specifics of the tool and how we are going to build it. the tool is going to be the ultimate companion for any serious ecom brands out there! Check it out on gosupersonic.ai

How to raise your AOV using an "offer ladder" Ok so lets talk about your to raise you average order value. This is often much easier than raising the conversion rate. Lets face it, if a client has decided to buy, then increasing the basket size is a smaller commitment than deciding whether to buy or not at all... so the best way to do this, (according to our AB tests) is through the cart...

10 Reasons Why You Should add Phone Support to your Ecom Brand 1. Build trust and improve your conversion rate by adding it above the fold. 2. Convert declined sales to purchases (purchases where the card declined or they abandoned checkout) 3. 10x the quality of your customer experience - enable reaal time problem resolution. 4. build meaningful and emotional connections with your customers 5. Pr...

How to reduce your order returns by at least 30% before BFCM 1. Track your returns. You need to understand why people return items. Work with a return platform and give people options to pick from such as (size too big, size too small etc), leave one option open called "other" for freeform answers. You need data on why people are returning items. This way you can change your sizing chart...

the 10 best performing A/B tests of September 1. Return policy in cart + phone number 2. Return policy and 2-3 other key USPS at checkout. 3. Upsells on cart + checkout using Rebuy or aftersell 4. discount ladders on cart (free shipping, freebie, discount %) 5. Adding shipping protection for 3% of order value. 6. asking customers to upgrade to express shipping for cost of shipping + 20% 7. adding...

How my CRO agency took a Pet brand from 167K a month to 800k a month The brand was: - Selling mainly in the UK - Mostly focused on 1 hero product - Had many UX issues / low conversion rate - Struggling to get over 200k a month So we got to work and started with a big audit process. This is where we get access to their Analytics, shop backend so for forth. We analyzed their user behavior in our aud...

Wake up call for DTC Ecom brands! Even though you are trending on social media. The hottest VC is funding you... You can brag about a 6x+ ROAS And the best influencer creatives... You will still fail without - Knowing your Life time customer value - Your unit economics (Gross Margin 1, Gross Margin 2 etc) - Your Cashflow budget So why is LTV important? Well how do you know what you can pay to aqui...

FREE SHIPPING THRESHOLD: Offer free shipping for orders over a certain amount, which can incentivize customers to add more items to their cart to reach the threshold. Example: "Get free shipping on orders over $50!" Bundle products together at a discounted rate, which encourages customers to purchase multiple products at once. Example: "Buy a shampoo and conditioner bundle for 15% o...

Plan your sales targets. This is not as easy as it sounds. You need to look at your historic data if you have it. Look at what worked and what didn't. How much inventory did you have? what promotions did you run? How much did you spend on advertising? From there make your new targets. Make them realistic and brief your team on them: 2. Plan your inventory. You have your sales targets so you ca...

Are you familiar with the "Attentional bias" principle? We tested this for our ecommerce clients recently... The results surprised us and here is how you can implement it: So first of all - Attentional Bias is a cognitive bias that influences people's tendency to focus more on certain stimuli or information due to personal interests, emotions, or preferences. Think about it... if you...

Heard of the Framing Effect? - If not. You should pay attention We use it all the time to boost conversion rate for ecom brands Let me give you my favorite 5 ways to test it out yourself 👇🏻 First of all - what is it? The framing effect is a cognitive bias that explains why people's decisions can be influenced by how information is presented to them. Let me give you an example: This meat is 2...

Simply by focusing on removing and decluttering information on PDP & Landing pages.. Read below how we did this in a few easy steps. We came up with this test from going over session recordings inside of @hotjar, and this revealed that visitors were skimming and not taking the time to read the USPs of the product. Post purchase surveys revealed that clients almost never mentioned the USPs or f...

There are 4 main reasons why most Ecom brands CANNOT scale further... Issues we tackle and help our clients overcome daily Reason #1: Your ad setup sucks. Your ad structure is too complicated. You tend to have: • Too many campaigns • Too restrictive targeting • No stability in your ad performance Solution: Let the algo work. • Broader targeting • Fewer campaigns • More sales within a single campai...

There is one guaranteed way all 8-figure ecom brands scale their brand. That 5, 6 & 7-figure Ecom brands usually don’t. A method that stacks wins on top of wins and allow you to spend $100.000s on ads per month. They subscribe to the principle of "CAYD" "Constantly Audit Your Data" Now you might be thinking... Oh we do that already. but I'm guessing... You don't do...

You can't build a business if you don't master this. The road is full of obstacles but we can learn to enjoy it To be honest with you - I have never been great at this. I have been a "comfort zone seeker" most of my life. But finally i learned to embrace the unknown. Even if uncomfortable at first, I know that i will end up regretting not trying a new path. I find it useful to pa...

Finding a great Agency to work with is hard You can lose a ton of money if you don't do your research first These are the 7 questions to ask before you sign the deal👇🏻 1. Ask for references. Ideally you can self-pick from any brand they advertise as their client on their website. Self-picked references are much better" 2. Ask what an ideal customer is like for them. Ask why this type is...

Discover the Survey Technique that Drove eCom Sales Up by +150%! A survey you can deploy in a matter of minutes yourself Follow and implement this step by step guide👇🏻 We are all familar with the 80/20 principle by now We are going to use this to our advantage and to boost our conversion rate Step 1. List your 5 best selling products Step 2. Setup a product page Friction Score Survey on each of...

The Ecommerce brands that survive & florish over the next 5 years have these things in common👇🏻 1. No dependency on 1 ad channel Meta, Google, Tiktok, Affiliate, SEO, podcasts, and just some of the channels they win on 2. Stopped obsessing about pixels They look at blended ROAS/marketing percentage combined with LTV, CAC etc. 3. Customer-centric with an obsession to make them brand ambassadors N...