The Ecommerce Roadmap

Grow up your Business + get more Profit Most of us start our Businesses because we love we've learned we can make money doing something we love. We turn a hobby or a passion into a business, and it's fun. We can't wait to get to work each day and we see opportunities everywhere! It's all fun and games until one day we wake up and we realize we're exhausted. It happens to all of us, and it's a sure...

The fastest way to get the results you want If you've ever found yourself trying "all the things" in an effort to get the results you want, you're in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that's not usually going to solve your problem. The truth...

If you're on the fence about including SMS (text) into your Marketing Plan, I've got 3 reasons that will make you see why you can't wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what's possible for your store if you get started now. Listen in and you'll learn: The 3 big reasons you should add SMS today Jaw-dropping stats that will help you see why it's a platform we can't ignor...

You know how you feel when nothing is working, even though you're doing "all the things"? If you've ever felt like you aren't getting any traction, you're spinning your wheels and you don't know what to do next, this episode is for you! Listen in, and I'll tell you exactly what you CAN do when you feel like nothing is working. On September 15th 2021, I'll be hosting a free workshop that will show...

If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and finally cracked a $100K year. Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdow...

Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of extra things. Today I'm giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I'm going to share 3 things that have a direct effect on your conversion rate. Here's the part that's shocking. These things are critical and have a huge impact on conversion, yet nobody talks about them. I'll break it down for you. You'll be able to check your store and put a plan in action to get bette...

How to solve your sales problem If you're not getting the sales you want - or if you're not getting any sales, this episode is for you. We're going to talk about why, and how you can fix it. Listen in, and I'll explain what "normal'' results look like, how you'll know if you're on the right track, and I'll even give you a little bit of work to do each week. You'll take control of your results, and...

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn't change? You might even be feeling a little trapped. Listen in as I chat with Shannon. You'll hear how she knew that: Her business concept was flawed What she did about it How she took what she'd learned and applied it to...

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins. We also talked about how Tania could help her team drive even more tra...

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won't be affected by the recent iOS changes. Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising. Listen in, and I'll share what I've done, why it's important to you, and...

Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with. You'll learn: → How to set yourself up for success before yo...

Makers, and Designers, this is for you! Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she's been able to move a signifi...

Listen in and you'll walk away feeling like you have the power to control the results in your business. You'll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she'll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly's site here: https://www.cabooties.com Find out more and get on t...

Do you spend far too much time shipping? Wondering when it's time to move to a 3rd Party Logistics Company? If you're having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you. I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand: How to overcome y...

In this episode you'll meet Laurel Thompson. She's Inner Circle Famous, and after you meet her on this episode, you'll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically. You'll hear what she did to get the right people to her site for free, and how she set he...

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you've been dreaming of! In this episode, I'm inviting you to join me for a week of coaching in Traffic Bootcamp Live! We'll work together in a small group setting, and I'm bringing my team of coaches and mentors with me so that you can get the hel...

Need more traffic, but you can't spend a fortune on Ads? Or maybe you're overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we'll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results. We'll talk about setting up t...

6 weeks to control her Traffic. An Insider's look! Get ready for a raw and real conversation with Karen Hartman. You'll hear how she's finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to identify the best audiences and consistently reduce costs. The one thing she wishes she did a year ago. Her advice to everyone who is...

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I've been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly. In this episode, I'll lay it out for you, and shar...

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales. And that is when I knew that she could do anything this...

This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed. You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577 If you'd like to receive text reminders for my Friday Live ti...

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing...

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It's an eye-opener - if you've been selling for a while, or even if you're kind of new. A few years ago, in an effort to increase my own conversion rate, I did some digging. And what I found out will flip how you think about what you have to do to get more sales! Listen in,...

I don't want you to grow your business by relying on ads to get sales. It's risky. More often than not, you'll end up upside down financially, but there's another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle. There's no doubt that Ads are great for finding your people, and getting them to visit your site. But. I've seen...