The Ecommerce Roadmap

Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, added in the shop information, and then waited. Over the 4th quarter of 2021 and Q1 of 2022, we've managed to get 17 "smallish" orders from Faire. The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders a...

This year I'm all in on collaborations. Here's why: I want to grow my business, but I don't think only using ads is a sustainable solution I know that a lead by referral is worth way more than a paid lead I actually like meeting others and working together towards a common goal And finally, Now, more than ever, I think all of us need connection with others if only to see that people are mostly goo...

Today I'm sharing a story about my business that I never thought I would share. It's kind of embarrassing. For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle. Recently, I became aware of just how many people struggle with this very same thing. It's paralyzing. It took...

What would happen to your business if you suddenly weren't able to work? Would it survive? In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right? But here's the good news. Before she got sick, Sam was actively working on automating her lead generation, email systems, and outsourcing a few key tasks. Even though her intention was...

If you've had some success on Etsy and you're trying to figure out what you need to do to find big success on your own website, this episode is FOR you. Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years. In 2018...

Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It's exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things yo...

Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We've been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses. Sarah teaches people how to successfully launch and grow a Subscription Box, and she also has a 7 figure product based business that includes thousands of...

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop. I love Nicole's common sense approach to Social Media as a whole, but in this episode, we focused on the big results she's getting from video ads she's created from customers' video testimonials. When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to w...

We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that's visiting your site for the first time. But how to get more leads without feeling like a carnival busker? There is a way, and it's easier than you think. Listen in, as the amazing Laurel Thompso...

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That's allowed me to get really cle...

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there's a better way to get the traffic they need. The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it's an affordable source of high quality traffic. That...

You won't want to miss this episode because today I'm sharing a new program that we're hosting. First, I want to share that it's completely free and available to our entire audience. I'm thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track. Listen in as I share what...

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the past, and what's possible for us in the coming year. In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022. Grab a pen, because her content plan is gold! I...

Running an eCommerce website and an Etsy shop? If you're running an Etsy shop along with your eCommerce store, you'll love this episode. I'm chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: -You can stop feeling like you're running two different businesses by streamlining the work you do. -The work you should do to get results on both platforms. -...

Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook! When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to sha...

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn't include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is working hard on growing her traffic, but along the way, she's had some major sales success from referrals. These organic sales have...

Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to make it work for you. This week I'm bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it's entirely possible to do it without spending a dime! This episode was recorded at...

When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that's easy to follow and will grow their sales. I almost always start by looking at this one report in Google Analytics, because it's the most relia...

It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group. It goes like this: "I'm close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?" And this week, I've seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that...

Are you making these "mistakes"? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It's free to join, and inside you'll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow. Each week, I welcome the new members personally, and invite them to share a link...

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she's built and sold a successful Product based business, so she "gets" us. We're talking about how Product Based Business owners like us, can really struggle with managing our inventory and have Cash Flow issues all the time, even though our sales are growing. What you'll love about this chat is that Ciara will...

A start-up strategy to hit the ground running Today I'm talking with Kate and Ann Marie, the Founders of rowdykind.com Rowdy Kind is on a mission to make bath time plastic-free. It's a super cool product, and I know you'll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you'll learn so much about how you can grow your business in a way that will set...

If you're a Mom growing a business that's not quite ready to pay you, this episode will open your eyes to just what's possible for you. If you design things to sell, this episode will make you feel like a kid in a candy shop.   I'm chatting with Sara Curtis, of oneradianthome.com about how she has created a good income as a designer, even though she has a big family and a busy life.   She'll break...

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy. Listen in as our Inner Circle coach Cathy...

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you're not there yet, I want you to listen to this convo I had with D'Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to really "hear" what D'Shawn shares about 3 things. First , how to tell a story with such authenticity that it's almost effortless, and c...