The Ecommerce Roadmap

I've spent 5 years teaching people how to grow their online sales. In that time I've seen a lot of success stories. And what I've learned is that there is one tactic that I see every successful entrepreneur use. It's free to learn, and if you apply it, it can lead to powerful results. Listen in to see if you're applying this tactic, and hear what's possible for you when you get really good at it!...

Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn't have time to go searching for solutions. She wanted to get results fast. Jessica launched her new business, used the training, and booked some 1:1 coaching calls. Jessica followed the steps from the Inner Circle, and as she implemented, she knew that "done is better than perfect". Aft...

Listen in as I talk to Ashley - she's just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her traffic Generating leads Email marketing - and getting sales Plan and clarity on her next steps See her site: https://doraisobel.com.au/ &  get free resources so you can do it too. The next four steps you need to take: Step 1: Collect more emails    ...

I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you've been dreaming of. And it makes you want to do more! In Today's episode, I'm going to help you by sharing 8 Events you can use to get sales now. Grab a pen and ta...

A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle. Chontelle lives in New Zealand and she sells live plants. And she has a full-time job. She sells a perishable product in a small market and she has a limited amount of time to work on her business. Even though you might think the odds are stacked against her, once she joined the Inner Cir...

Ads Made Easy is different. A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it's more important now than ever before. As the online world becomes "cookie-less" we'll be less able to rely on traditional retargeting. It's already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there's good news f...

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you'll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She's an Instagram Expert, and she's really good at getting strategic with content. She showed a group of us a simple way to generate leads with...

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed...

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the back story: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis. Early last year, Tina decided that she was going to focus on Collabora...

How can we grow our businesses organically, without relying on ads? This year I'm seeing more conversations asking how store owners are growing their businesses organically. I think it's brilliant. We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists.    And even in 2022 as we're experiencing higher costs, less reach, and diminishing results, I know i...

It's the end of the Roadmap to $50K. A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business. When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you're a...

Almost every business owner has some debt they can attribute to their business. If they don't have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure. Once managing your cash becomes a juggling act, it takes a lot of the fun out of runn...

GA-4 is here. Every day, we're getting questions from store owners asking what they need to do. It's a big deal, so today I'm bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big change. In July 2023, GA-4 will replace your current Google Analytics UA property. That means that store owners will no longer be a...

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback.  On the episode we tasked Blue with finding a way to show their amazing creations on real models...

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you're talking to the wall It's frustrating and exhausting. I recorded this episode with our Member Success Coach, Tina, shortly after she'd been at an in person event with products from her shop. I want you to listen, because you'll learn a different way to think about your ideal customer. We're...

A Simple way to boost your sales for the long term Why do we always complicate things? Most of the time, simple really is better. And today I'm talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her c ustomers find irresistible.  The best part is that Pam manages her subscription in a way that is hassle free, and she mak...

I'm a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results become predictable, and as my audience grows, so do my results. It's exactly what we teach in our programs. A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius...

What? There's a job in my business that's worth $500/hour? Yes, there really is, and in this episode I'm talking about that mega high value work. My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work The work that's worth at least $500 /hour. Listen in and learn exactly what that work is, and why so many business owners never find t...

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were working on our strategic plans. I've been using this framework for many years, and I know it is the reason I have experienced huge gr...

Does the thought of working on your SEO make your head hurt? E ven though you're worried about missing an opportunity, or worse, doing something completely wrong, you're not ready to hire an Expert. Sound about right? If this is how you're feeling right now, I want you to know it's normal. This episode is FOR you: Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunitie...

Today I'm talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird's sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor's days were busy managing and growing the wholesale channel. Everything changed in March 2020, when stores stopped ordering Bone Broth, and Connor's sales ground to a halt. I...

If you've been wondering if TikTok is worth all the "work" you'll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of eclairlips.com. Sylvie's traffic has exploded in just 3 months. All because she started an account on TikTok. The most exciting part is that her visitors from TikTok have become buyers. In fact, her conversion rate from TikTok is 1.2%. It's an amazing...

I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year. Contact marketing is working right now, in 2022! What's the most valuable way to grow your list? Using a popup on your site Even though we all kind of hate pop-ups, the fact remains that they work, numbers d...

When you're looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I'm going to share it all on the inside, come listen. We're all working hard to get sales. I think most are working hard, and often what I see is that from the outside, it can look like 2 store owners are doing the same things to get sales - and they are - except for some subtle dif...

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we've gained since March 2020. We have been lucky when Business owners in many other industries have struggled just to remain open. But with the world opening...