The Ecommerce Roadmap

Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks. "What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?" And if you know me at all, you know that this is my thing. I've grown and sold 2 businesses, and my plan is to do it again. But when I creat...

If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She'll tell you how it rolled out, what's happened so far, and her next steps. The best part? She'll share 3 things you must know before you start a campaign!

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you've ever asked yourself if you're sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you've got the right traffic. What you might be doing to create the problem. The things you can do now to get back on track and start getting...

Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I'm walking bac...

My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I'm bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I'll tell you exactly what it is, and why it works so incredibly well. You'll see how you can get reliable revenue because I want you to see what's possible for...

You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you'll meet four Shop Owners who supersized their businesses last year. They'll tell you about their business transformation, and how they were able to super size their results in only a year. I know many of you need to hear what they're shar...

Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she'd known at the beginning of her journey. It's so valuable for you to know this, because even though we feel pressure to do "all the things", the results we get generally come from a few things. There...

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we're all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm. So in this episode, I'm drilling down a...

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable! In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order w...

When was your last whopping win? A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group. She was able to generate 691 good leads for only $68. And of course, everyone wanted to know what she did to get that whopping win. Even me. So I had a look at what she did. And that's when I realized I had to share. Because most of the time, it's only a few (hard to recognize) t...

If you've got some big goals, but you're wondering how you can reach them, this episode is for you! Today I'm joined by six of our Inner Circle members who have reached big milestones in their businesses. I love this episode because they're not just sharing the milestones they've reached, but they're also breaking down how they did it, and that means YOU can do it too! Listen in and grab a pen. Yo...

Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You'll learn what Marketing Momentum is, why it works so well, and how our members get results fast. It's the unit in the Inner Circle classroom that our members love the most. First, because it gets them sales, but it's more than that. Every Marketing Momentum is an event that you can implement...

If you want to set yourself up for significant sales growth in 2021, this episode is for you! I'm sharing the "One Thing" you'll want to focus on because, without it, you risk not reaching your goal. Before we talk about the "One Thing", I'll give you the back story, and the outline of the 3 step plan I use. It's the plan that's helped hundreds of Inner Circle Members, (and me) create goals that a...

What would you say if I told you about 5 quick wins that could be the foundation for your future success? After you listen, create a plan, and break it into action steps. Then, get it on your calendar, because really, you can do it all in one day a week!   Here are the quick wins, in order! Episode #1 Why you're not getting results Episode #31 This is the game changer - Have you done this Episode...

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store? Today I'm talking to Michele Foerst, the Founder of GreeneryGal.com She's also a member of the Inner Circle Community. Even though her business just turned 2 this year, she's cracked six figures. When I asked her how she did it, she gave me...

Wes is a popular guy in the Inner Circle! About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a paycheck Work full time on growing his business Stop being afraid to sell (Makers, you know what we're talking about) And finally, feel confident that 2021 will be a 6 figure year at carl...

This 10-minute episode will make you rethink how you are communicating offers to your audience. I'll share this mistake I made that resulted in a 92% increase in my Conversion Rate. And then, I'm going to leave you with a list of things you can do to maximize your sales every time you have an offer.

In this episode, you'll meet a successful Inner Circle Member who has created an event that she uses 3 times a year to give her sales a big boost. It's an event that she can simply rinse and repeat, so it's stress free and her Audience knows exactly what it is, what happens, and why they don't want to miss it. The best part is, you can do this too. Listen in, to see what it is, how to set it up, w...

Brooke McCallum has a great story to share. Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her. How they used questions about their pro...

In the episode, I'm sharing the one email subject line that has earned me more sales than any other email I've sent. Listen in and I'll share the actual subject line, I'll give you context by sharing when to use it, and how you can get the best open rates, click rates, and sales.

It's officially been 12 months since the cart opened at Sock Doggo. In this episode, I'm sharing my results, but what you'll really want to hear is this: There's one thing that we all must do because it will change everything. Don't miss the opportunity. We'll talk about what it is, why it's a Game Changer, and how you can get started.

If you're a Maker, you'll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more! The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear what happened when she partnered with another Maker in the jewelry industry. I love the creative way they have collaborated. They'r...

If you're looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It's focused, clear, and strategic, and there's no tech bells and whistles to trip you up. You'll find the email strategy I mention in Episode 9.

If you've ever dreamed of turning your side hustle into your full-time thing, this episode is for you. I want you to meet Madeline. Earlier this year, she got notice that her job as a Project Manager was ending. Even though she had always dreamed of turning her side hustle into her full-time job, she thought it was a long way off. Listen in and hear: The creative strategies she has used to replace...

Stop what you're doing and check your pop-up! Actually, listen to this episode first. It's short, clear, and it could change everything for you. Here's what you'll learn: Three reasons why you need to check your pop-up now. How to tell if your results are normal, and what you should aim for. The 4 biggest pop-up mistakes you can make and how to fix them.