The eCommerce Maven Podcast

If you’re not using email marketing in your business, you may be leaving money on the table. From sharing your story with potential customers to closing abandoned checkouts, email has a ton of purpose for eCommerce businesses. On this week’s episode, I’m chatting with Jessica Totillo Coster from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into r...

This past month, I had to step in and take over the management of my fashion brand’s social media accounts. 30 days later and I’ve learned a ton about selecting the best channel for my business, best-performing posts, and how to connect with our audience. On this week’s episode, I’m sharing all the lessons I learned during my stint as social media manager, and my tips for successfully running your...

Congratulations, you’ve made it through one of the busiest times in eCommerce history. Now that Black Friday is over, how can you measure your performance from a quantitative perspective and build on it for next year? On this week’s episode, I’m sharing results from my own business, trends we saw over BFCM weekend, and how to use analytics to grow your revenue. Read the full show notes: https://ww...

This year has flown by, and it’s time to start thinking about 2021. On this week’s episode, I’m sharing 8 things you need to learn to give up if you want to build a growth mindset and scale your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/8-things-to-give-up-to-grow-this-2021

With everything that’s changed this past year, it’s easy to feel like you’re not in control of your situation. But you have choices to make every day, and there are steps you can take to build a better mindset. On this week’s episode, I’m chatting with Besty Milne and Laura Milne from Luscious Hustle to learn all about getting back to your “true why” and how lunar cycles impact your business. Read...

If you’re feeling overwhelmed with holiday planning, this one’s for you. On this week’s episode, I’m sharing four steps to set up your eCommerce store for the holidays and finish 2020 on a strong note. Read the full show notes here: https://www.braveandboss.com/blogs/retail/plan-your-holiday-marketing-strategy

If you’re running a purpose-driven brand that has an ethical or sustainable mission, you might be hesitant to host a sale. On this week’s episode, I’m sharing five tips to successfully run a sale while maintaining profitability and staying true to your mission. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-run-a-sustainable-sale

It’s been a very busy couple of months as businesses went into Q4, and we have a ton in store to help entrepreneurs during the end of this crazy year. On this premiere episode, I’m sharing some insider info about what you can expect from this season of Brave and Boss, plus some tips to help you as you ramp up for the holidays. Read the full show notes: https://www.braveandboss.com/blogs/retail/eve...

2020 has been a whirlwind of a year, with tons of changes in consumer behaviours, eCommerce, and personal business learnings. On this season’s final episode, I’m sharing a rundown of the key learnings from this crazy year and why it’s so important to focus on the long game. Plus, listen for details about next season and my email marketing masterclass. Read the full show notes here: https://www.bra...

After eight years of entrepreneurship, I’ve had plenty of ups and downs with my sustainable fashion brand. However, there is ONE regret that I have in my business. On this week’s episode, I’m sharing how taking too long to make my first hire actually suppressed my business growth - and how you can avoid this mistake. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-...

Email marketing can be a strong revenue driver, but only if you have shoppers subscribed to your newsletter list. On this week’s episode, I’m sharing fifteen ways you can grow your email marketing list. Read the full show notes here: https://www.braveandboss.com/blogs/retail/15-list-building-hacks-that-will-blow-your-mind

Through coaching and discussions with fellow eCommerce entrepreneurs, there’s one common mistake that always comes up. On this week’s episode, I’m walking you through the importance of a marketing plan, and how you can set your business up for success. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-mistake-ecommerce-brands-make

Collaborating with other brands can be incredibly helpful in growing your company. On this week’s episode, I’m sharing everything you need to know to do brand collaborations, from pitching your brand to measuring the impact of your collab through analytics. Read the full show notes here: https://www.braveandboss.com/blogs/retail/easy-steps-to-collaborate-with-other-brands

In December of 2017, I experienced something no entrepreneur wants to happen: my business was running out of money. On this week’s episode, I’m sharing how I was able to turn the situation around, and five lessons that it taught me. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-lessons-learned-from-almost-running-out-of-money

If you had 30 seconds to pitch your business, what would you say? On this week’s episode, I’m sharing everything you need to know about elevator pitches: when you need it, how to make it, and how to improve one you may already have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-signs-your-elevator-pitch-sucks

With the right process and ideas, your email newsletters can be a key driver in generating revenue for your business. In this week’s episode, I’m sharing three ways to be consistent with your newsletters. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-ways-to-be-consistent-with-your-newsletter

Everyone needs support to scale a business and there are plenty of options to choose from. How can you decide who’s right for you? On this week’s episode, I’m sharing everything you need to know about the support you can get for your business, from board members to freelancers and everyone in between. Read the full show notes here: https://www.braveandboss.com/blogs/retail/coach-consultant-mentor-...

A lot has occurred in the past month, from the ongoing pandemic to racial injustices finally being brought to light. In this week’s episode, I’m talking about what has happened in the past month, what’s going on in the world of eCommerce, and what we can do moving forward as small business entrepreneurs. Read the full show notes here: https://www.braveandboss.com/blogs/retail/june-recap-2020

For small business entrepreneurs, getting to the six figure stage of your business is a huge step. But how do you get there? On this week’s episode, I’m sharing the nine habits every founder should have if you’re trying to grow your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/habits-of-6-figure-shopify-stores

As entrepreneurs, there are times when you may feel like a fake or like you don’t deserve your successes. On this week’s episode, I’m sharing my tips to help you get past that mindset and overcome your imposter syndrome. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-overcome-imposter-syndrome-as-an-entrepreneur

Do you have a blog on your eCommerce store? Blogging can be a great way to build up SEO, provide relevant content for your customers, and more. On this week’s episode I’m sharing the reasons you may want to consider blogging and a step-by-step guide on how to get started. Read the full show notes here: https://www.braveandboss.com/blogs/retail/should-you-have-a-blog

Sample sales can be a great option if you have products that don’t meet your quality standards. But how exactly do you plan and execute one? On this week’s episode, I’m sharing the exact steps you should take to run a successful sample sale from beginning to end. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-run-a-sample-sale

If you’re in a down period with your revenue and you’re not sure how to bounce back, this one’s for you. On this week’s episode, I’m sharing how you can use analytics and a marketing plan to understand and fix your revenue problem. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-do-when-sales-are-slow

Having the right content in your email newsletters can make a huge difference for the growth of your business. On this week’s episode, I’m sharing seven tips and tricks for creating newsletter content that’s relevant for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/7-tricks-for-creating-newsletter-content

Having a growth mindset is key to be a successful entrepreneur. It’s normal to have negative thoughts every now and then, but they shouldn’t stop you from achieving your monetary goals. On this week’s episode, I’m sharing the six negative thoughts that are impacting your success, and how you can reframe them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/six-negative-tho...