The eCommerce Maven Podcast

Some areas are slowly lifting lockdown regulations. If you’re one of these businesses, there’s a lot to consider before you get back into your office. On this week’s episode, I’m sharing my thoughts on the post-lockdown impact on your business, and what you should be thinking about if you’re re-opening. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-consider-if-yo...

With everything that has changed in the past two months, you may feel unmotivated and overwhelmed. But you must remember that you are a strong leader, and you can take action to make your business sustainable for the future. On this week’s episode, I’m sharing the five habits that you can pick up to build resiliency during these times of uncertainty. Read the full show notes here: https://www.brav...

Now, more than ever, it’s important to have a great website that will turn your visitors into customers. On this week’s episode, I’m sharing all about the changes you can make to improve your eCommerce store and increase your conversion rate. Read the full show notes here: https://www.braveandboss.com/blogs/retail/tips-and-tricks-to-revamp-your-ecommerce-store

With all the changes caused by the pandemic, it’s challenging to plan for the long-term. On this week’s episode, I’m sharing how my team has shifted to a seven-day sprint strategy, and how you can use it to be more agile in your business strategy. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-plan-your-marketing-in-7-day-sprints

During these uncertain times, paid advertising may not be your top priority. But if used properly, paid ads are a great opportunity to reach a new audience and retarget your existing customers. On this week’s episode, I’m sharing all about paid ads and what you should be doing during this time. Read the full show notes here: https://www.braveandboss.com/blogs/retail/paid-advertising-opportunity-or...

If you rely on a brick-and-mortar store, pop-ups, or wholesale, this episode is for you. Today, I’m sharing the different things you can do to bring your business online and explore alternative strategies to market your products. Read the full show notes here: https://www.braveandboss.com/blogs/retail/bring-your-brick-and-mortar-store-online

With everything going on in the world, now is not the time to go into hiding. You need to show up and be present for your customers while they’re at home. On this episode, I’m sharing 10 ways to connect with your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/10-ways-to-connect-with-your-customers

If you’re an entrepreneur, there’s a big chance that this pandemic has had an impact on your business, whether it’s reduced traffic or revenue. On this week’s episode, I’m sharing the six things you can do to pivot your product offering and provide value for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-pivot-your-product-offering-in-a-pandemic

Even if you have hundreds of thousands of followers on Instagram, there is no guarantee that this will convert into revenue. On this week’s episode, I’m sharing the reasons why the number of Instagram followers your biz has doesn’t really matter - and what channels you should be focusing on instead! Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-the-of-instagram-follo...

How are you using this downtime to be productive in your business? Despite everything going on, you can make modifications in the way that you’re operating to set your business up for success in the future. On this week’s episode, I’m sharing all about the different ways to use business downtime strategically. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-use-busi...

In this time of self-isolation, there is a lot that you cannot control as an entrepreneur. However, there are plenty of ways to take action and protect your brand through collaboration. On this week’s episode, I’m sharing all about how you can build a community even in times of chaos. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-collaborate-find-community-in-chao...

Other than consistently buying your products, loyal customers are amazing for supporting your social media posts and referring friends to your brand. On this week’s episode, I’m sharing how you can build a customer base that will do your marketing for you. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-get-your-customers-to-do-the-marketing

Hey all, popping up with a surprise episode off schedule to help you get your head around the possible impact of COVID-19 on your eCommerce business. In this week's minisode, I'm going to be sharing what I'm doing at my business, Encircled in order to plan for business continuity and prepare for all scenarios. As this is a quick minisode, there are no show notes. We'll return back to regular episo...

Especially for small businesses, customers find a lot of value in connecting with the person behind the brand. But often, entrepreneurs don’t want to be seen or don’t know how to share their stories. On this week’s episode, I’m sharing the six steps you need to take to be more visible as the head of your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/6-steps-to-...

You’ve probably seen other brands doing giveaways on social media. If you’ve asked yourself whether you should be doing one too, this one’s for you. On this week’s episode, I’m sharing all about giveaways: what are they, should you be doing them, and how can you successfully run one? Read the full show notes here: https://www.braveandboss.com/blogs/retail/so-you-want-to-do-a-giveaway

If you’re feeling a bit overwhelmed about your business but aren’t ready to hire someone yet, don’t worry. It is possible to improve your productivity and still keep growing. On this week’s episode, I’m sharing how you can simplify and systemize to help you be more efficient in your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-simplify-and-systemize-you...

Historically, free advertising has been a great way to organically attract new customers to your business. But with changing algorithms and increased competition, it’s not enough. In this week’s episode, I’m sharing why free advertising isn’t a reliable way to grow your business and why you need to have a digital marketing plan. Read the full show notes here: https://www.braveandboss.com/blogs/ret...

As entrepreneurs, it feels inevitable to stress out about money, especially if you make your business your full-time job. In this week’s episode, I’m sharing my seven tips to help you reduce that stress. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-stop-worrying-about-money

Crowdfunding campaigns are a great way to kick off your business, but they can also be very effective when you already have an established brand. On this week’s episode, I’m sharing the lessons I learned running my first-ever crowdfunding campaign. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-i-learned-running-a-crowdfunding-campaign

Influencers can be a crucial part of your marketing and content strategy, increasing your brand awareness, following, and revenue. On this week’s episode, I’m sharing my tips for working with influencers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-years-of-lessons-in-influencer-marketing

Entrepreneurship means constantly being on the hunt for new learning opportunities, and one way to get there is through reading. On this week’s episode, I’m sharing the eight books that I think every entrepreneur should be reading. Read the full show notes here: https://www.braveandboss.com/blogs/retail/8-books-every-entrepreneur-should-read

A big part of running a product-based business is making sure you have an effective assortment plan. On this episode, I’m sharing the strategies I use to decide which products to sell on my online store. Read the full show notes here: https://www.braveandboss.com/blogs/retail/your-guide-to-choosing-what-to-sell-for-ecommerce

When you start a new year, it’s important to take time to reflect on your successes and challenges from the previous year. On this episode, I’m sharing the 10 things I did right and wrong in 2019, both in my business and in my personal life. Read the full show notes here: https://www.braveandboss.com/blogs/retail/my-2019-year-end-review

Are you ready for the new year? On this week’s episode, I’m sharing my step-by-step planning guide so you can start off a new decade in your business off on the right foot. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-create-a-strategic-plan-for-2020

The end of the year is coming up fast, and there’s a lot to do to get ready for the new decade. On this week’s episode, I’m sharing all the things you need to think about to close off 2019. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-ecommerce-year-end-checklist