The eCommerce Maven Podcast

Is summer procrastination getting to you? Or do you feel like you’re not getting enough done? I'm here to give you my best productivity tips to get stuff done and get them done efficiently! Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about productivity. I’m sharing my favorite prioritizing methods for how you can figure out what to work on to move your business...

“There are three things that have to happen before anybody will ever purchase from you. Your customers have to know you, they have to like you, and they have to trust you.” - Allie Martin Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, we're talking all about social media with Visibility Expert, Allie Martin. If you’re scared to show up as yourself on social media as the face of you...

It’s one thing to go on a usual shopping spree and another to buy at a marketplace that empowers women-owned businesses around the world while contributing to taking care of the environment. That’s what Sam and Lance are all about. Alora May joins us in this episode to talk about the idea of “ethical shopping” and how to grow your business in a world where customers are now going online. Buy at Sa...

It’s often said that what gets you to the level you’re at in your business, won’t get you to the next level. If you want to be a $1,000,000 business, thinking like a $100,000 business will not get you there. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I’m sharing my best tips for when you're feeling super with your business. At many points in our business, we can experience hitt...

Here’s an eCommerce nightmare; Having too much inventory of a slow-moving product while being sold out of all your popular items. Inventory can be really, really messy. Welcome to Brave and Boss! I’m Kristi Soomer. On this episode, I'm going to be talking all about inventory and forecasting. How do you ensure that you have the right product in at the right time and that you don't run out too soon...

I don’t know about you, but I sometimes find myself browsing through eCommerce stores and thinking, “Wow, this brand looks very similar to that other brand.” On this episode of Brave and Boss we’re covering how to infuse more of you into your online store. It’s so easy for brands to just blur together. We don’t want that. So we're going to be talking all about ways that you can differentiate your...

We know affiliate marketing is a tool we should be incorporating into our eCommerce growth strategy, yet it can be so confusing. What software should you use? How much should you pay your affiliates? How do you run an affiliate program? Where do you find affiliates? Today, my guest Rick Magennis and I are going to tackle your questions. Rick Magennis is the founder and president of Bearcat Media,...

Welcome back to Brave and Boss the Podcast! If you’ve ever wondered about what it takes to build businesses that are not only successful but scalable and sellable businesses, then this episode is for you. Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle and her firm has sold over a thousand companies in almost eve...

As the CEO of two eCommerce businesses, I love hearing what other CEOs are thinking, getting to pick their brains, or learning about new strategies they’re utilizing. Today’s episode is all about what’s going on with me in marketing and eCommerce. Full Show Notes at https://www.kristisoomer.com/blogs/retail/the-state-of-marketing-and-my-businesses Don't forget to subscribe-rate-review. It's super...

Apple’s IOS 14 update is rolling out, impacting many paid ad channels especially Facebook Ads. Today I’m talking about several tactics you should be considering in your marketing strategy. If you want to explore new channels and alternative ways to generate more traffic and revenue for your eCommerce business, keep listening. Full Show Notes at https://www.kristisoomer.com/blogs/retail/4-marketing...

Being in a physical products based eCommerce business is a whole different animal to other eCommerce businesses. Even though successful entrepreneurs share similar habits that aid in their success, you will need specific habits and tools to thrive in a physical products based eCommerce business. Today I’m sharing my top habits of successful bosses. If you are the founder and CEO of your business,...

People get into eCommerce for a variety of reasons; We are building businesses to connect deeper with our purpose, fuel our life goals, and support our lifestyles. The key to building a business that will enable us to be removed from the business and not have it fall apart is having the right systems and processes in place. Today we’re going to talk about what a process is in an eCommerce store, w...

Are you sure that your product will sell? There’s no worse feeling than realizing that the product you thought is awesome doesn't sell at all. Avoid this feeling by learning a few valuable tips from Matt Edmundson, an eCommerce entrepreneur and coach and founder of several eCommerce businesses such as Jersey Beauty Co, Vegetology, and Lightbulb Agency. Matt talks about the importance of storytelli...

Are you a business owner who had a rocky Q1 2021? Well, you’re not alone. In this episode, I will be vulnerable to share with you the struggles I’ve encountered at the start of 2021 and how I’m managing them. I will then discuss a simple yet helpful activity that might also get you over the hump. Here’s a clue: You’ll have to draw a plus sign first. Aside from that activity, I will break down a co...

Quitting your day job to follow your passion is no joke. A decision like this can make or break your career and life, either bringing you the freedom that a 9-5 job cannot offer or making you extremely regretful that you left your stable income stream. This last thought might scare you, but you are not alone. That is completely normal! Leaving your comfort zone is always scary, but just as many ha...

Today’s episode is about systems and processes. As you start your ecommerce journey, you will probably do a lot of work. You will probably need people to do some of those work for you. However, you can save time and money as an ecommerce starter by using different productivity tools and project management apps that I will happily share with you. Many of these apps are free while some of them are n...

High-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave. In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a crea...

Let’s talk about financing. Many product-based startups don’t realize they are doing pricing wrong because they lack a process and they don’t know the true value of their products. Pricing is challenging especially in the ethical business space, leaving business owners with little to no profits but so much work to do. I’m here to walk you through a simple process to price your products right. Ther...

Shelby Fowler, Founder of Fempire Media, is a Facebook ads and online marketing expert passionate about helping entrepreneurs save time and make more money with an automated sales machine. Fempire Media has two ways to help entrepreneurs: “done for you” and “done with you.” Whatever option you choose, Shelby and her team will make every cent you spent worth it. After all, that’s what entrepreneurs...

This week is all about comparisons. Many times we find ourselves comparing what we have achieved so far with everyone else’s successes. That is something that is innate among us, which is only worsened by social media. Even in businesses, sometimes we can’t help but compare our brands with others, thinking about what's working for them and what’s not working for us. In this episode, I will share 5...

Do you know who your dream customers are? These are the individuals who love your products, leave incredible reviews, and feel strongly aligned with your mission. On this week’s episode, I’m asking an important question: are you your own dream customer? Let’s find out. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/are-you-your-dream-customer

Self care may not look the same for everyone, but everyone should be taking time to build a positive mindset and overcome negativity. On this week’s episode, I’m welcoming Natalie Cooper from Mind Your Own to discuss the power of mindfulness, intention and self-care. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/it-s-boss-to-prioritize-self-care

Do you get overwhelmed with business planning and goal-setting? On this week’s episode, I’m sharing an alternative goal-setting method for 2021 so you can break down goals into actionable items and build alignment in your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/planning-strategy-2021

This episode is all about optimizing your website. I’m bringing on a special guest to help you make sure you’re communicating the right message to your potential customers. On this week’s episode, I’m chatting with website expert Reese Spykerman to talk all about converting visitors into customers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/create-an-ecommerce-store-t...

Entrepreneurship is all about continuous learning, but it doesn’t have to be strictly business-related. As the year comes to a close, I want to reflect on my favourite podcasts that I think everyone should listen to. On this week’s episode, I’m sharing ten marketing, mindset, and “just-for-fun” podcasts that I love listening to. Read the full show notes here: https://www.kristisoomer.com/blogs/ret...