The Ecommerce Influence Podcast

Losing half a million dollars in one year can be a devastating blow. Find out how this company turned things around to become the 20th fastest growing company in the US.  Garret Ackerson is the cofounder of Kindred Bravely - a privately held company that has experienced the highs and lows associated with rocketship growth. Garret did a live training for Coalition  members last fall, and I'm sharin...

Buying an ecommerce business can be a brilliant move to build wealth, or have costly unintended consequences.  Between finding the right business, knowing what to look for when going through due diligence, and avoiding misinformation - buying an eCommerce business can be a lot to handle. We're giving you a crash course on how to do it. Today's show is a mashup of three episodes I've done with expe...

Apple's recent championing of consumer privacy means your ad data is never going to be the same. If you're an eCommerce business owner, you've likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today's show to unpack what this means for you and your business. We'll be diving into the iOS 14 release and the implications it'll have on...

If you're trying to stretch your marketing dollars as far as you can there's one piece of low-hanging fruit you shouldn't ignore. If you cringe when you think about pop-ups, you're missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno . I've known Erik for a long time and his company has h...

Society Has Brainwashed Entrepreneurs To Believe They Have To Sacrifice Everything To Be Successful.  "Crush it" culture convinces us that sacrificing our health, personal life, and family is a part of the game and if you're not making those sacrifices, you can only get so far. It's time to crush this false narrative and make a paradigm shift. In today's episode, I'm introducing the Brand Accelera...

If you're just focusing on your company's annual income, you're doing it wrong. Today, Ryan Tansom, founder of  Arkona , is here to talk about why creating long term value in your business should be your priority. In 2014, Ryan helped turn his family business around and then sold it for 8 figures. Today he's helping entrepreneurs make the shift from thinking about annual income to focusing on long...

Implementing Traction at your company? Here's what you should know before you start.  Many of our clients inside of the Coalition have heard of Traction and have considered trying to implement EOS at their company. If this phrase is new to you, EOS - the Entrepreneurial Operating System - is a set of concepts and tools that can help your team align on a clear vision, make progress towards defined...

Do you want to know how to hire rockstar talent this year?  Finding high-quality talent is a major key to the growth of any organization. However, it's often seen as a difficult task and can cost a lot of time and money when done incorrectly. At Brand Growth Experts we just hired our newest Community and Events Manager after sorting through nearly three hundred applications and I'm here to tell yo...

Is your content strategy worth half a million dollars?  Mark Stallings is the CEO of Casely , an ecommerce tech-accessories retailer that's gone from zero to eight figures in just four years. After dropping out of college, Mark convinced his sister Emily to cofound the company with him. They've been bootstrapping their way through everything from website coding to paid advertising ever since. I've...

2020 Threw Us All For A Loop. Here's What We Learned From It and How It's Helping Us Prepare For 2021.  Nobody saw COVID-19 coming and nearly every business had to make pivots while market conditions changed daily.  Not only did I see changes happen in my own business, but I also witnessed them across all of the ecommerce companies I have the opportunity to work with inside of The Coalition . This...

If you took a month off from your business would it thrive or struggle to survive?  Nat Eliason is three-time Ecommerce Influence guest who built a business that runs itself and he's here to tell you how he did it. Nat founded an Ecommerce company called Cup and Leaf (now Sencha Tea Bar) which he sold last year. More recently, he built an agency called  Growth Machine that continues to flourish wi...

Is your business taking you on a roller coaster ride? If so, being a conscious leader can mean the difference between your business making you happy or running you into the ground. Are the business decisions you're making leading to more satisfaction in life? Or do you find yourself running in circles and in a constant state of reaction? These are challenges entrepreneurs have historically struggl...

Have you ever wanted marketing advice from some of the best eCommerce marketers in the business? I reached out to seven of my friends in the eCommerce space and asked them: What's the single best piece of marketing advice you've ever been given? From words by Mark Zuckerberg all the way to legendary writer Gary Bencivenga, we're packing in 8 evergreen pieces of marketing advice that every marketer...

Do you think that agencies are a waste of money? Not sure if an independent freelancer can keep up? We're tackling the freelancer vs agency debate once and for all.  Choosing where to spend your advertising dollars is important, but deciding who to spend it on is the other piece of the puzzle. Once you decide to start pulling the levers of paid search and paid social, the question you're left with...

Are you ready to improve your email marketing and stop leaving money on the table? Today I'll show you how. Last year one of my clients had a brand new Klaviyo account -- zero emails sent. Over two days we set up the account, created a system for capturing leads, and built email flows focused on generating revenue. 7 days later, they generated $10,000 in revenue from email. Inspired by this experi...

Thinking about starting a software company? This week's guest is giving you a behind-the-scenes look at exactly what to expect. Michael Facchin is the ultimate bootstrapper. His digital marketing career started in freelance, then he built an agency, Search Scientists , but soon came to a daunting realization: His business wasn't future proof. With the rise of AI and Facebook Ads becoming more intu...

If you primarily rely on pixels or cookies for conversion tracking, you need to know about Facebook's new Conversions API, or else you'll be facing some serious data tracking challenges every soon. With the increasing pressure to provide more privacy to consumers, businesses like Apple are making strides to limit consumer information and Google has announced they'll be removing the ability to use...

Feeling discouraged by a slow start to your business? Mister Jones Health was in the same boat until they unlocked explosive growth that grew the business by 800% in one year. Jason Daemar spent ten years climbing the corporate ladder only to realize one day that he had enough. Since then, Jason and his wife created Mister Jones Health - an ecommerce brand that has hit an astonishing inflection po...

The reality is most entrepreneurs won't reach the singular exit that retires them for life. So why is their strategy to build wealth rooted 100% in their business? It's common for entrepreneurs to feel the urge to go all in and invest 100% in their business. But spoiler alert: Running a business is hard and selling your business for enough to spend your retirement at the Four Seasons with a pina c...

Who is truly at the center of your business, your customers or your profits? Tim O'Brien's supplement company,  Find Your Healthy Place , is relentless in its pursuit of customer-centricity. After in-store sales started to tank during the onset of COVID-19, Tim knew that making their customer's online experience just as personalized and memorable as the one they had in store would be critical to t...

Many Ecommerce business owners are wondering how to reclaim their Facebook ad performance to finish on top. Ecommerce entrepreneurs saw some of their best months this spring with consumer's response to the onset of COVID-19. However, as buying patterns started to shift, summer and fall have been incredibly challenging. In this episode, Andrew Foxwell gives us some insight into what he's learned wo...

Ever Feel Like A Million Bucks After A $20 Haircut? Today's Guest Knew That Feeling, And It Led Him To Create A Product That Hit More Than $1MM In Sales In Just 12 Months.  Calvin Quallis is the Founder of  Scotch Porter  – a 7-figure New Jersey-based men's grooming brand now on the shelves of major retailers like Walmart and Target.  The brand's early beginnings trace back to his mom's barbershop...

If you're one of the few people who hasn't been impacted by the recent turmoil around Facebook ads, consider yourself lucky. For everyone else, this episode is for you.  If you're an ecommerce business owner or agency who primarily drives traffic through Facebook advertising, you're aware of the recent challenges. Between price increases, instability on the platform, and movies like The Social Dil...

Building an offshore business is often thought to be risky, or even illegal. However, it's now becoming a very common, and legal way, to lower your global tax rate -- as much as 42%. "Go where you're treated best," is Andrew Henderson's famous tagline. A US ex-pat and founder of Nomad Capitalist , Andrew has legally lowered his global tax rate from 43% to 1%. Now he helps entrepreneurs keep more o...

Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months. Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of o...