The Ecommerce Influence Podcast

Do you have a dream of building a 9-figure business? We've worked with Ecommerce entrepreneurs who have and here's what they have in common. Today I'm taking you behind the scenes into the Coalition, my Ecommerce coaching community for Ecommerce entrepreneurs. Every month we have a live training that dives into one aspect of growing your Ecommerce business. In this training, we are talking about t...

COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They've Contributed To 100% Year-Over-Year Growth.  Kevin Chen is the Co-Founder and President of iRestore , a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since...

This week we're bringing you throwback that is all about the difference between brands that scale and those that don't. Kurt Elster interviewed me on the  Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. In this episode, we talk about defining a growth strategy, scaling your adve...

Beardbrand's approach to content marketing has resulted in 1.6 million subscribers on YouTube. On today's episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he's been continuing to build an incredible business called Beardbrand. In this episode, we talk about being...

What if you could find the marketing formula that would double your business, and then double it again? This is the kind of growth Oral Essentials is currently experiencing as they've dialed in and refined their approach to marketing and paid advertising.  On today's episode, I've invited Justin Madahhi, Co-founder and Head of Online Sales and Marketing at Lumineux Oral Essentials, back on the sho...

When I met Greg Williams in the Coalition, he told me he wanted to sell his business and be a millionaire by age 40. A year later, he's done just that. Greg started Autoimmune Institute in 2017 with the intention to sell, and in just three years, he went from $50,000 to $2,000,000 in sales. In this episode of the Ecommerce Influence podcast, Greg shares the levers he pulled to fast-track business...

The "crush-it" culture of entrepreneurship almost led to me giving up the business I have today. After two years at a fast-growing startup, I was pushed to the edge mentally and physically. I knew I had to walk away and form a vision for what I wanted my future to look like. It took eight years for me to go from burnout to freedom by building my business into what it is today, and creating that vi...

Growing a team is challenging for any company. But going from two people to 90 in just 10 years with a non-traditional business model? That's an almost unbelievable feat.   Connie Matisse, cofounder and CMO of East Fork, joins us today to talk about how she built a successful business with a 90+ person team without following the path of many traditional businesses.  Tune in to learn how East Fork...

There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions?  Are you preparing for a massive Q4 or wondering if your business is going to just get by?  In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your...

With Facebook boycotts, changing advertising policies, and channel unpredictability, it's more important now than ever to invest in what you can control The approach to search engine optimization (SEO) has changed over the last several years, but it still remains an incredibly important component of your marketing strategy. This week's guest is SEO consultant and expert Dan Shure. Dan's been worki...

Holistic marketing can make your brand more consistent and unified across all your marketing channels so that it stands out from the competition.  Jesse Semchuck, Director of Acquisition for Traeger Grills, joins us to share what he has learned from viewing channels holistically. He shares what the makeup of his marketing team looks like, how internal teams and third party agencies interact, and h...

This Week We're Bringing You A Throwback To One Of Our Most Popular Episodes Of All Time. In May 2018 we interviewed Jake Kassan about what it really takes to build a $100 million business. This episode has been incredibly popular, and it still extremely relevant today. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He t...

Most companies add a second product line when they want to grow. This week's guest decided to build a second brand instead. Ashley Merrill founded women's sleepwear line Lunya in 2014 because she was tired of wearing her husband's clothes around the house. Five years later, she decided to expand into menswear, but just adding a men's line didn't sit right with her. Tune in to find out why Ashley d...

One of the most challenging parts of growing a business is acquiring valuable customers who will purchase from you regularly.  Part 3 of our Profit Series gets into the nitty-gritty details of how to increase customer lifetime value. We dive straight into customer-centric versus product-centric businesses and talk about different ways to acquire more high-value customers and share proven tactics t...

Is it possible to build a large, successful business with close to $40 million in revenue without using any paid social? Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he's been able to get his customer acquisition costs to zero. Nate shares the different approach to marketing that has helped him build several incredibly successful comp...

One of the top ways to accelerate your growth on the path to profitability is to increase average order value. In Part 2 of our Profit Series, we're diving into successful strategies and tactics you can use to increase your average order value.  From simple changes with pricing to on-site additions to optimizing your Facebook targeting, we share the exact tactics our top clients are using to incre...

TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok's acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote...

Do you know what you should be focusing on to make your business more profitable? We've had conversations with many clients during these challenging times. While some businesses are booming, others are taking a hit in sales. But the one thing that seems to be on everyone's mind is profitability.   In this episode, we set the framework for our entire Profit Series. Whether or not your business is t...

They've won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they're on the podcast to talk about turning a personal need into a successful business venture. Garret and Deanne Akerson of Kindred Bravely share how they've navigated running a business together as a couple -- from initial startup to hiring over 50 remote employees and all the challenges and...

If you are advertising on Facebook and Instagram, this is an episode you don't want to miss! As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today's episode will cover what's working right now in paid social and how our clients and partners are scaling up! Episode Highlights 6:37 The specific audiences working right now f...

The daily habits you or your team have can either hinder your growth or facilitate it. But what should we focus on to build good habits while breaking the bad ones?   Our guest is James Clear, New York Times bestselling author of Atomic Habits and writer on the James Clear Blog.  James has spent years researching, writing and talking about the topic of habits. He'll share his insights on what you...

Have you ever felt that in order to grow your business, you just need to work harder? We're here to tell you that you're wrong.  In today's episode, we're busting the five myths of ecommerce. From diversifying traffic to always doing the next big thing, we'll share the realities that will actually help you scale profitably, without burning yourself out. If you own an ecommerce business or you're i...

Being in charge of the global marketing strategy for a 9-figure business is no simple feat. Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle. He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, org...

This is the final part in our Scaling Series and we're talking about some hugely successful brands. In our previous episodes, we covered zero to launch, launch to traction, traction to scaling, and growth mode, which will take you from the stages of just starting out to making somewhere between $12 and $15 million. In this episode, we're diving into specific case studies of brands you've probably...

Every business has its unique set of growth challenges. Zach Stuck spent several years working for a digital agency before deciding to go out and start an agency of his own, Homestead Studio. Now he's in the process of building his agency business. He's on the front lines of trying to help clients grow their ecommerce brands. Today we're covering a range of topics with Zach. We dive into some spec...