The Ecommerce Influence Podcast

In this episode we have a handful of quick and easy wins that have been tested and proven to increase revenue. If you're looking for a win that also saves you time - it's in here.  Lisa Byrnes is a marketing and business coach. She's also a member of the Coalition , our community of 250+ eCommerce business owners and experts.  After 17 years managing multi-million dollar brands, Lisa left her corp...

There Are 2 Directions Your Ecomm Brand Can Go - You Can Be A Brand That Scales Up, Or You Can Flop. In This Greatest Hits Episode We Share the Secrets We've Seen Behind The Brands That Make it Big.  Some eCommerce brands make it big while others stall out, it's a fact. But there's really no big mystery behind why this happens. Today we're revisiting an interview I gave on the Ecommerce Evolution...

Raising capital can go two ways - it can help you reach your goals faster or be disastrous and destroy your business.  Karen Howland is the managing director at Circle Up , an investment platform that uses technology to invest in early-stage businesses (mostly health and wellness CPG companies). She's been investing in companies for the last eight years, and in this conversation, we go deep into e...

Buffy was one of the first brands to crack paid social. As today's Facebook advertisers scramble to adjust to changes on the platform we revisit this Greatest Hits episode to learn from one of the best.  What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. This summer we're re-releasing some of our top episodes of all time, and this week we're bri...

Are you winging it when it comes to processes and systems in your business? Today's guest will help you stop before you spiral out of control.  Joshua Uebergang is a master of processes and systems. He is the director of Digital Darts , a Shopify agency based in Australia, as well as a certified Shopify Marketing Expert. He is also a member of the Coalition .  In this episode, we get an inside loo...

What Would Pura Vida Do? From Start-Up to Multi-Million Exit We Talk Strategy With One of The Top Ecommerce Brands Today.  When someone asks about eCommerce best practices, we always hear, "well, what's Pura Vida doing?" and in this episode we're talking with Pura Vida CEO, Griffin Thall, to get an inside look at their strategies, how the company's grown over the last several years, the way his ro...

  In a world full of varying attribution models, collecting and using data is critical to understanding your customers and running a successful business. Kevin Hillstrom is President of MineThatData , a consultancy that uses data to help executives better understand the relationship between their customers, advertising, products, brands, and channels. Kevin supports a diverse set of clients, from...

Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain.  Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4x400 . After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4x400, where he supports five different eComm...

Think you need to sacrifice everything to have a successful business? You're wrong. When you get to a certain point in your business' growth, sacrificing your relationships and your health is the worst thing you can do for your ongoing success. We help you scale up without sacrificing everything or feeling overwhelmed. Today, I'm walking through our current programs so you can determine which one...

Most people start a business because they dream of freedom. But in reality, they build themselves a prison. Having 7 or 8-figure revenue only does so much good if your entire business is dependent on you. I see so many business owners with more stress and less free time. The good news is, it doesn't have to be this way. In this episode, I'm sharing the 7-step roadmap for how to build a self-managi...

Are you making at least 20% of your revenue from email marketing? If not, today's guest is here to tell you how. Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millio...

Do you want to unlock massive growth or stay small? If you're unsure why your eCommerce business isn't growing, this episode is for you. Over the last five years, I've worked with businesses that have grown from $100K per month to $1MM per month, and I've worked with businesses that have continued to stay small, despite their desire for growth. In this bonus episode, I'm sharing the 9 reasons why...

After a decade of fast-paced growth, are you wondering what's next in eCommerce? Today's guest is here to share his predictions. Three-time returning guest Andrew Youderian is back on today's show. Andrew is a well-known entrepreneur in the eCommerce space, host of the eCommerce Fuel Podcast and the owner of the eCommerce Fuel forum . In this episode, we do some big picture thinking on what's next...

Writing copy that converts has nothing to do with magically pulling the perfect words out of thin air. It's about learning how to copy + paste. At least that's what Val Geisler - email marketing conversion copywriter, strategist for B2C startups and Customer Evangelist at Klaviyo - has to say. Val has been a part of the eCommerce community for a long time and is a master at the art of conducting m...

Is your business built to sell? John Warrillow is here to help you harvest the value of your company. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that's helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his t...

From changes in consumer privacy to new business models popping constantly, the Ecommerce landscape is changing and it's changing fast. Here to help you keep up is my good friend Brett Curry. Brett is an entrepreneur, eCommerce strategist, and host of the eCommerce Evolution podcast. He leads an incredibly talented team at OMG Commerce , and today we're diving into what's new in eCommerce. We talk...

It's time to stop losing customers and start understanding them. Sean D'Souza, author of The Brain Audit , founder of Psychotactics , and host of The Three Month Vacation Podcast , is a Marketing Strategist and expert on consumer psychology. He's one of the most articulate and well-spoken people I've met in the field of marketing and he's here to help you figure out why you aren't selling as much...

Trying to get valuable time back from your business? Steve Chou and I are here to talk about how automation helps us work smarter. Steve Chou , host of the  My Wife Quit Her Job Podcast , has built a large business that only requires the help of one VA. From managing a robust social media calendar to tackling email marketing, Steve has cracked the code on how to do more with less. Steve and I shar...

The right marketing strategy + the right team members to execute = DTC success.  "A little crazy" is what Ecuadorian artisans called Case Bakker after he requested order after order of handmade blankets to sell to boutiques all over the Ottawa Valley. Rooted in a mission to give back, Pokoloko started off as a wholesale brand dedicated to bringing global inspiration to people's homes and directly...

Misinformation is spewed left and right about nearly everything in eCommerce and it's driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster . Kurt is a CRO expert, host of the Unofficial Shopify Podcast , and runs an eCommerce website design and development agency called Ethercycle . If you've been a...

Does your business take all of your time or does it give you the freedom to do the things you love? Jeff Vogl, president of Classic Car Stereos , has been intentional about creating that shift over the last couple of years and I've had the pleasure of seeing him do it. Jeff and I started working together in 2019. Since then, Jeff's business has grown tremendously and he's continued to add to his p...

Holistic Habitat self-taught their way to Facebook Ads success. Here's why they doubled their ad budget in 2020. Kristin Holler is the co-creator of Holistic Habitat , an eCommerce home decor company for the socially conscious. I met Kristin in 2019 and have worked with her inside the Coalition, and most recently, as a member of Intentional Wealth . Since we started working together, her business...

Today's guest turned her passion project into a global movement. Chrissie Lam is the founder of Love Is Project , a thriving lifestyle brand that supports thousands of female artisans in developing countries around the world. I've known Chrissie for years and have had the pleasure of getting an up-front look into how her business has taken off. Between landing a spot on Shark Tank, multiple press...

Our most highly requested guest, Moiz Ali, is here to tell you how he made a 9-figure exit in just over 2 years.  Moiz is the Founder of Native , the fastest growing CPG company in the US. Two and a half years after its inception, the company was acquired by Procter & Gamble for $100MM and Moiz is here to tell us how he made that happen. We talk about what made Native so successful early on, how h...

There isn't a rulebook for building a $100MM brand. This serial entrepreneur is here to tell you how he did it. Josh Snow taught himself how to build websites at 12 years old. His early venture sparked a full-fledged passion for marketing and branding which led Josh to where he is today, the founder and CEO of Snow - a fast-growing D2C brand and leader in premium oral care. Josh is a true operator...