The Ecommerce Influence Podcast

How do you sell a product that no one understands until they try it? With smart marketing, positioning, packaging, and a solid mix of DTC to big box sales.  John Pinto founder of BoomBoom Naturals (all-natural nasal sticks) and he's been a friend of mine for over 10 years, we met and got our start together working at our first job out of college.  In this episode, we talk about John's journey with...

Get out from under never-ending to-do lists, delegate and build a business with happier employees, customers, and profit.  Cameron Herold was the CEO of 1-800-Junk, which he grew from 2 million to well over 100 million. He now has a company called the CEO Alliance where he helps second in command up their game and be more successful.  He's also the author of 5 books, including Vivid Vision, which...

It's been a wild wave in ecommerce when we look at where the industry started to where the opportunities are today. My guest today reflects on what's he's learned at 15 years in ecommerce and what's coming in ecommerce in 2022. Drew Sanocki was the CEO of the eCommerce brand AutoAnything, the founder of the blog nerdmarketing.com and the owner of the Shopify direct marketing app PostPilot . He has...

"Where did the SEO hide the dead body? On page two of Google." Yes - SEO in 2022 will still play a huge role in eComm success. With ad costs going up it's a great time to learn how to drive quality organic traffic with smart SEO tactics.  John Murphy is the CEO of Ebike Generation and an eCommerce SEO expert.  In this episode, we talk about John's journey, and how he went from being an executive a...

The path to massive success is often through failure. This episode's guest went f rom Forbes 30 under 30 to bankruptcy in the same year and reflects on lessons learned.  Josh Durham co-founded Weighted Comforts, one of the first weighted blanket brands, with his mom in 2015. They took off like a rocket, hitting 8-figures in 4 years.  But - they hit some snags, the market shifted and at age 24 Josh...

"Systems run your business, people run your systems." Learn how to grow your business and unlock hidden profit using virtual assistants.  Barbara Turley is the founder of The Virtual Hub , an agency that pairs businesses with virtual assistants, and she's an expert at delegation. Barbara has paired over 500 virtual assistants with companies and her team is over 240+ in the Philippines. In this epi...

This Is A Special Episode – The Recording Of A Live 'Ask Me Anything' With Joe Valley On How To Sell Your Online Business, Recently Offered Inside The Brand Growth Membership. Joe is the author of The EXITPreneur's Playbook. He's a buyer and seller of many online businesses and the president of Quiet Light Brokerage. He's an expert on how to sell for max profit.  If you listened to my earlier epis...

Launching a first-of-its-kind product comes with challenges, but Pela has always been a creative first-mover. They've had massive success and fun educating consumers and keeping their mission to combat climate change positive.  This episode's guest is Pela CEO Matthew Bertulli. Pela makes compostable phone cases and they just launched a new product called Lomi that went viral on Kickstarter.  Matt...

We're looking out to the (near) future at some very creative opportunities for eCommerce in NFTs. These ideas could help circumvent some of the margin pressure and economic challenges brands are facing today.  This episode features Taylor Holiday, the founder of Common Thread Collective . Before running an eCommerce agency he had his own D2C brand so he brings a ton of knowledge from being on both...

Was Facebook ever really performing as well as we thought - or was our attribution model just wrong? A post-purchase survey will tell you where people are actually hearing about your brand.  If you're spending money on Facebook you know it's incredibly hard to figure out where your customers are coming from. Matt Bahr, CEO of Enquire Labs , has a way to help you better track attribution with a pos...

Cryptocurrency is the financial system of the future. Ready or not it's coming and as an eCommerce founder, there are opportunities you could be taking advantage of now.  This episode is part of a series on cryptocurrency and decentralized finance (DeFI). My guest, Nat Eliason , has been a guest before as an SEO expert but in the last year he's made a trajectory shift and moved into the space of w...

You might be surprised how lessons learned from over a decade on a SWAT team apply to building a highly successful lifestyle brand.  Todd Lamb, CEO of PureLife Organics , was a police officer for 17 years, as a SWAT team leader and then canine officer. When his wife started having health issues he turned to natural remedies and found an incredibly successful protocol that helped her heal. He wante...

Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation and talent.  This episode's guest is Chris Meade, the founder of Crossnet , one of the fastest-growing games in the US.  Chris has been on an incredible journey from quitting his job at Uber to moving to Miami...

How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you're using the same old "discount for email" strategy you're missing out on potential customers.  This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now. ...

If you hate what you're doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches. Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you.  Andrew was behind The Founda...

We've all been saying it - the world is crazy right now. So - I'm sharing what's top of mind for me going into Q4 and 2022 including the very real energy crisis in China, opportunities to make 6+ figures flipping NFTs, and what the heck to do with paid social in Q4.  This episode is a solo cast. I wanted to check in and talk about what's been on my mind as we prepare for Q4 and ultimately start to...

What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who's interviewed over 150 eCommerce founders and marketers. Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency . In this episode, we're talking about mistakes that eCommerce owners make with their we...

The pandemic forced many owners to shift from brick and mortar to eCommerce. Some succeeded, and some did not.  Today's guest was one of the successful -- she doubled her brick and mortar business revenue in 2020 by implementing Shopify, Klaviyo, and a seamless in-store and online rewards program.  Mandy Buterra began her journey as an entrepreneur at age 50 when she started Wren and Wild a brick...

Are you building to sell? You should be. Even if selling isn't your main priority it will make you a better business owner and it will make the value of your business higher. This episode has the details of how to do it.  Joe Valley is the author of The Exitpreneur's Playbook and a buyer and seller of many online businesses, both on his own and now as a broker with Quietlight.com.  Joe's book is d...

Building a business is filled with amazing highs and big lows. Despite some tough blows in the early days, one eCommerce founder kept his commitment to his personal health and family and found success on the other side. Jay Campbell is the owner of Aseir Custom , and in this episode he shares his wild journey of building a business. We go deep into what he's learned through major manufacturing iss...

Is TikTok the new frontier for social advertising? How to get reliable Facebook ad performance data post iOS 14? These are some of the questions The Social Savannah is answering for us today. This episode features Savannah Sanchez a media buyer and owner of The Social Savannah . Savannah started her advertising career at large agencies working on Facebook ad accounts.  In 2019 she left to create h...

In this Greatest Hits episode we're revisiting a conversation about market disruption and big goals. JT Marino shares the story of his dream to build a company that would disrupt the mattress industry. JT Marino was the co-founder of Tuft & Needle, and this is his story of bootstrapping his way from nothing to the largest online mattress retailer in the world. JT, who is now the Chief Strategy Off...

We're bringing back this Greatest Hit with 6 quick wins you can execute today to grow your business immediately.  I get asked for my growth checklist for eCommerce businesses all the time so I'm bringing back this episode with Andrew Foxwell on how to grow your business with 6 tactical and quick wins you can implement today. We're sharing the tried and true things we know work from Facebook ad set...

Positioning your brand correctly is the most powerful thing you can do to attract and retain customers. Effective copywriting is how you do it.  My guest on this episode is none other than The Email Copywriter , Chris Orzechowski, and he's here to deliver massive value about copywriting, positioning, and marketing strategy.  We talk about how to think about copywriting, ways to improve your emails...

I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisitions. In this Greatest Hits episode we're talking about scaling a brand and what it takes.  This is the first episode in our scaling series, where we'll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-fi...