The Ecommerce Influence Podcast

Quick win: How to maximize your time and grow your business without giving up all your time. Prioritizing and delegating tasks to get more done.  Key Takeaways: Putting the most important things first  How to compartmentalize  Resources: Grab our FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

Sick of expensive acquisition costs? This is how to grow a brand with organic TikTok (read: no ad spend). This episode features the founder of a hemp cigarette company. And guess what - he can't advertise on Facebook or Google due to the nature of the product. So, he had to get super creative to figure out how to acquire customers and get in front of people.  After several failed attempts he found...

Quick win: How to respect your time, your team's time & be a more effective and efficient company.  Key Takeaways: How to set expectations  Using impact filters to have more effective meetings  Resources: Grab our FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business.  Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press.  She shares her tips and tools on how...

Quick win: When things are going wrong in your business how can you take radical responsibility, shift perspective and ultimately solve the problem. Key Takeaways: It's easy to blame, but where does it actually get you? Stop putting bandaids over issues - find solutions that last Resources: FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter R...

How to grow a bootstrapped brand from nothing to 8 figures by thinking outside the box to drive organic traffic with influencers and TikTok acquisition. Jason Wong started his first eCommerce business when he was just 15 years old. Since then he's become one of the top marketers and entrepreneurs in the space.  He's built a framework to build bootstrapped brands up to 8 figures using organic TikTo...

Quick win: How to get clear on your vision for your business and life.  Key Takeaways: Taking time to get away from the weeds  Using offsites as a way to get clear  Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

The top questions from eCommerce owners right now - answered. (hint: are Facebook groups dead = no!)  These are questions that have come up either in the Brand Growth Membership forum or in our member's office hours calls recently.  This episode is designed so you can walk away with an answer and an action to take.  If you have questions you want to chat with us about check out the membership . Ep...

Quick win: How to use landing pages to optimize for conversions by testing and creating a better experience.  Key Takeaways: Using landing pages to test site design Landing pages to improve ad performance Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

Tips on running and selling a business from an exit entrepreneur who never planned to sell.  How can you build a business that both you and future you will benefit from? This episode covers the steps to growing a business you can sell. My guest (and friend) Jared Nations shares his lessons, tips, and learnings from recently selling his business. His story is interesting because his plan had been t...

When shit hit's the fan… what do you do?  Almost exactly 2 years past the first COVID lockdowns in the U.S. Austin and Lily team up to share what exactly has been going on and the impacts it's had on eComm brands.  Learn what's out and no longer working, get some ideas for where you can focus your energy now and how to win in a post-Facebook world.  Episode Highlights: 0:45 What's been happening i...

If you can't write, you can't sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy. In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought.  Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook...

Quick win: How you can have success with influencers for content creation to drive more engagement, better ad creative, and increase organic traffic. Key Takeaways: TikTok and Instagram platform updates (and opportunities) How to get quality content from influencers  Creating influencer contracts & how to do it right Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX o...

What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers.  Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he's seeing work right now from his access to a lot of different accounts in different industries.  Eagan is...

Quick win: How to build a successful loyalty program to improve customer retention and drive higher value repeat purchases. Key Takeaways: What does a good rewards program look like (tools & strategy) Offering a discount vs a free item: what provides more value  Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater.  Here are 6 different ways to make your next product launch your best ever. Austin and Lily share strategies, actions, and tips that you can take away from launches that they've seen crush it.  Episode Highlights: 2:51 The power of product launches: why you should do them 4:16 Coordinating with influenc...

Quick win: How to train, optimize and manage a remote team. Plus, tips in building company culture and why it should be an integral part of your onboarding process. Key Takeaways: Optimizing a team for remote work  Building a marketing first company Training in company culture first How to build a training system that will scale with your growth Resources: Brand Growth Membership (Join today for $...

Breathwork is a superpower for dealing with stress, lack of clarity and overwhelm. If you're overwhelmed learning to work with your breath and meditation is how to stop entrepreneurial burnout.  This episode will put a tool for your toolkit to help you get through the challenges that come from running your business (and life) and help you thrive in fulfilling your dreams and best life.  Carson Fin...

Quick win: a streamlined process that will teach you how to hire your dream team while saving yourself time and headache. Key Takeaways: Why you need a compelling job post  Use your marketing skills to "sell" your company and attract the right person  The biggest mistake entrepreneurs make: wasting time into interviewing unqualified people How to set up a process that filters out people who don't...

Last year was a wild ride - and one of the hardest years for eCommerce ever.  What do the opportunities and hurdles for eComm businesses look like this year? Austin and Lily share what they're excited about and where they suggest focusing your efforts right now.  Episode Highlights: 6:18 What Austin is most excited about in eComm right now  8:28 4 big opportunities for eComm this year  8:43 Influe...

Quick win: how to optimize your email marketing to make it work harder for you (without working harder yourself). Key Takeaways: 3X your email sign up rate with conversational pop-ups Why your transactional emails need personalization  How to conduct customer research  Write insanely good copy by using what your customers say What KPIs to track with changing privacy policies  Resources: Brand Grow...

Make more money, work less, and be prepared for a black swan event when you offset the risk of business by investing smartly.  Taylor Pearson is the founder of Mutiny Fund , where he helps investors maximize the long-term growth of their portfolios.  In this episode, he shares how he thinks about investing and diversifying as a business owner.  We talk about how to think about diversifying your po...

Quick win: where to unlock hidden revenue in your email marketing. Key Takeaways: How to determine which emails to focus on (that will drive the most revenue) and when to test. How to optimize your flows (trigger emails) to ensure you're not leaving money on the table. 3 email mistakes you're probably making and how to fix them. Resources: The Brand Growth Accelerator (apply today: next cohort sta...

If you want to be successful you need to focus on selling your business, not selling your product. (Even if you're not planning on selling) This is an episode about the system that we use to run our business called the Effortless Growth Operating System (EGOS).  It's a 6-step system that we share with members of the Brand Growth Membership and help people implement directly in their own business i...

Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.)  Today's guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly.  We're talking about Lily's journey being one of the first employees at a fast-growing brand and what she's learned from really teaching herself the ropes in eCommerce.  Lily also has a lot of experi...