The Ecommerce Influence Podcast

A family butchery started in 1920's LA became a beef jerky dynasty when they started selling online. Here's the story of their journey from brick and mortar to eComm.  Brian Bianchetti's founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.  What You'll Le...

Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year. 2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and t...

Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity. Key Takeaways: How to address the needs of the consumer - with focus  Simplicity as a growth strategy Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site? Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert.  What You'll Learn From This Episode: How running a fast eComm site can be challenging (and what to do about it) How your focus on optimization and site speed will...

The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier.  Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today.  What You'll Learn From This Episode: How to make your email li...

Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways: How to focus on the things that move the needle  How to be strategic in your planning, without getting overwhelmed Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner...

An active media buyer shares the nuances of the "new" Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you're trying to learn more about Facebook advertising and how the platform works you will learn a lot here.  We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how...

Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways: How to build and use net promoter score  Using customer feedback to build the product they want Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review...

It's time to reflect and refocus. Our tips to make sure you're on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year.  The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4.  You'll leave with a checklist that you can run through in you...

Quick win:  how to prioritize email flows that drive the most revenue, and not waste time on one's that won't.  Key Takeaways: How to prioritize your time when working on email marketing The email flows to consider starting with based on the type of business you have How you can increase & improve your flows as your business grows Resources: Grab our Growth Pack for founders  7 Figure Founder (get...

Understanding human behavior will bring you more customers and increase your conversion rate. It's the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website.  What You'll Learn From This Episode: How humans think and how your site should be designed to suppo...

Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective  Key Takeaways: Why a business without process will break when it grows  How to set yourself up with a successful and scalable business Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to...

Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you're trying to figure out what to do - here are some answers What You'll Learn From This Episode: How to think about when to hire an agenc...

Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself.  Key Takeaways: How an accountability chart is different from an organization chart  Getting a clear picture of the responsibilities of your team  Figure out what type of skills you need to hire for (instead of what "position" you need to hire for)  Resources: Gra...

Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you...

Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand.  Key Takeaways: A formula you can use to create winning content, consistently  Where to look for copy inspiration Using customer content Resources: Grab our Growth Pack for founders  7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @B...

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.  Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next.  This episode...

Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways: Subscriptions can help you get a better valuation when you sell Build a more stable business model that's not reliant on auction-based marketing platforms Resources: Grab our Growth Pack for founders  Brand Growth Membership (get help from Austin Brawner to grow your business to 7...

Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers.  This episode is for people who want to go above and beyond for their customers.  Why? Because your customer won't remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that p...

Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business.  Key Takeaways: What the true cause of slow growth in a business often is  How to use visualization: lessons from pro athletes Resources: Grab our Growth Pack for founders  Brand Growth Membership (work with Austin Brawner) @BrandGrowthX on Twitter Review or subscribe on iTunes

Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business.  Austin and Lily share some email designs they're digging right now to serve as creative inspiration for you.  Episode Highlights: 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling  9:49 Email example #2: Clever copywriting to encourage a sale in...

Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel.  Grab our Email Map to start driving more revenue with email today  Key Takeaways: Where to start & how to be profitable with smart email flows are Applying email wins to SMS  Resources: Grab our Email Map to start driving more revenue with email today  Brand Growth Membership (Join today for $1 for 7-days...

Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business.  This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model.  Alicia Reynoso grew her business to 8-figures before selling using this strategy and she's sharing everything… How to quickly scale audien...

Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to.  Key Takeaways: How to build a good role for a VA  How to hire a VA and what you should be delegating Resources: Grab our FREE Founders Growth Pack  Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes

How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up.  Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - "how do I get from h...