The Ecommerce Influence Podcast

The number one question I get from ecommerce business owners, whether they're just starting out or making $4MM a year, is: how do I scale? If you're asking yourself that question, this episode is for you. In today's Flash Episode I'll walk through the big picture strategy that will help guide you on the path to 8 figures. We'll talk about the three phases of growth, from $0 to $10MM, and what you...

Did you know that messenger bots have the highest engagement rates at the lowest cost per lead? Did you know that messenger subscribers can be 5-10 times more valuable than email subscribers? If you're ready to grow your business with personalized, highly targeted communications, then this episode is for you. Mikael Yang, CEO and Co-Founder of ManyChat, joins us today to talk about messenger bots....

Are your CPAs on Facebook or Instagram rising? If so, you're not alone. As more advertisers pour into the channel the cost of advertising is going up! Today, we've got a special "Flash Episode" for you. We share why your acquisition costs always increase as you spend more and we go step-by-step through a process that will help you advertise more effectively and profitably. This is a technical epis...

Are you ready to scale your business and ship internationally, but feel intimidated by the complexities involved? Are you currently shipping abroad, but struggling with all of the different contracts, customs, and taxes? If so, we've got a fantastic episode for you today. Shipping outside of the United States can be a huge component of scaling your business, but there are many challenges related t...

Do you sometimes feel overwhelmed with all the information out there about how to grow your business? I know I do, it's a freaking jungle out there. There is so much noise out there telling you to build this, optimize that, or to invest in some new shiny marketing channel it's difficult to choose where to direct your attention.. It's easy to get distracted from the simple fundamentals of how to gr...

This was one of my favorite episodes to record in the last year. I've often struggled with work-life balance and am no stranger to trying things that haven't worked. This week we bring you a refreshing interview with my friend Victor Delacruz about the ups and downs of entrepreneurial life. Victor Delacruz is the founder and owner of ChristianPlanner.com. Victor shares his journey as an ecommerce...

Do you want to be ahead of the curve when it comes to testing new Facebook advertising strategies? Then this episode is for you. We're always looking for ways to increase Facebook ad performance and drive more revenue, and today Andrew shares four things he recently learned that are having a big impact for his clients. We cover how to use value bid optimization to target not only the people most l...

Do you want to know what it really takes to build a $100 million business and brand? Then this episode is for you. Building a successful multi-million dollar business is a marathon, not a sprint. Jake Kassan, founder and CEO of MVMT Watches, was one of my first clients when he was just launching the brand back in 2013. He joins us today to talk about how things have changed since then, and how MVM...

Are you frustrated with the increased competition on Facebook's mobile news feed? Are you struggling with rising advertising costs and want to maximize your spend as effectively as possible? Then this episode is for you. Andrew shares two simple Facebook ad strategies that will get you more bang for your buck and help you compete on the news feed. He also talks about where on Instagram you need to...

Have you been wondering about the impact Facebook's recent data privacy issues will have on digital marketing? Do you want to know what you need to do to get your ads in front of the right audience as social advertising continues to evolve? Then this episode is for you. Master digital marketer Molly Pittman joins us to talk about all things Facebook, Messenger and Instagram. She discusses the thre...

Today we're launching our first FLASH episode! These shorter, bite-sized episodes will have actionable tips and takeaways you can easily implement in your business that will start driving immediate results. We love interviewing experts in the ecommerce space, and will still share those interviews every other week, but also want to offer content that will give you some quick wins. In today's episod...

Running an online business can be a lonely endeavor. It's easy to second guess yourself if you don't have other business owners to connect with. Have you ever wished you could find out how other companies are managing their growth? In today's episode, we get the inside scoop on what's working (and what's not) at the fast-growing gifting startup Greetabl . Joe Fischer, the Founder of Greetabl, join...

Are you an ecommerce business owner who's managing your own Facebook ads? Do you want a breakdown of the best tactics to implement right now that'll help you create and run ads that convert? Then this episode is for you. Dive deep into Facebook Ads with Justin Marshall, from Ad Hoc Media. He talks about specific targeting strategies, optimization tactics for each part of the sales funnel, how to s...

Are you currently advertising on Facebook, and unsure what next steps to take to start scaling your business? Do you ever wonder whether other entrepreneurs actually see success after listening to our podcast and attending our Intensives? We know talk is cheap, which is why we invited one of our listeners to join us today to share what he's learned, and implemented, after working with us. Mark Arr...

Have you ever wondered how to get started with Conversion Rate Optimization for your store? Do you sometimes wonder if you're leaving money on the table by not running A/B tests? If so, you're not alone. Today, I have the legend Peep Laja of Conversion XL with me to help demystify CRO and share some practical ideas to boost your conversion rate. Peep is an expert in CRO and runs the most successfu...

It has been a whirlwind month! Andrew and I finished up our first ever back-to-back Email and Facebook Intensive here in Austin TX. Both Intensives were wildly successful and we've been spending this week reflecting a bit. As much as these Intensives are focused on sharing what we know, we also learn a ton from each business who attends. In this episode, we share our discoveries from the event wit...

Happy 2018! We're back -- and we've got something special for you. Last week Andrew Foxwell and I hosted a Facebook Live where we talked about our email and Facebook marketing predictions for 2018. Email marketing is alive and well, but there is one email opt-in technique that needs to be put to bed once and for all -- are you using it? There's been a ton of hype around Facebook Messenger, but it...

If something happened to you today, how long could your business run before things started falling apart? How much time are you actually spending on value (i.e. profit) producing work and how much time is wasted on low-level, time sucking tasks? Get ready to save time, get more done, and be happier with the tips we're sharing this week.   Productivity superstar Sebastian Marshall is the co-founder...

A mega PR hit can be the gift that keeps on giving -- so why aren't more ecommerce business owners getting in on it? This week, Peter Friis, CEO and co-founder of ESSIO Shower and CEO and founder of PR Volt , talks about how PR, combined with Facebook advertising, helped grow his business from 0 to $1 million in sales in just two years. Friis shares the key elements of successful PR campaigns, and...

Have you ever wondered how a few brands crush it with their content marketing, while the vast majority of blogs fall flat? Are you interested in being able to track your blogging efforts? Do you want to know whether you should you be writing your content for shares or SEO? And how much is a realistic minimum investment (in both time and money) to make content marketing successful for you? In this...

You want the cream of the crop, the best of the best, the bee's knees if you will. We've got you. Everyone knows the right idea at the right time can have a huge impact on your business. In this episode, we deliver our favorite and most actionable segments of the last year in a bite-sized format you can put right to work. You'll discover the best way to start Influencer Marketing with Chase Fisher...

The holiday season is almost upon us -- do you want to maximize sales while minimizing stress? Are you ready to learn tips and tricks for standing out during this highly competitive time? If so, this is the episode for you. Austin and Andrew share the top five things you must do to prepare for a successful holiday season. Find out the best email marketing schedule for Black Friday and Cyber Monday...

  Do you want to know the secret formula for creating high converting Facebook ads? Are you ready to make video ads work for you? Then get ready for part 2 of our big Facebook advertising episode.   Molly McCarty returns to share her plans for making Q4 a success despite high CPCs and CPMs. Deirdre Kelly joins us to talk about value-based optimization and what you need to know about this offering...

  Are you ready to put a Facebook advertising plan in place for Q4 that's actually going to drive conversions, and not just clicks? Have you implemented Facebook's recommended advertising tactics, but they just aren't giving your brand the results you desire? Well this episode has what you're looking for, and more. David Hermann and Molly McCarty share the truth about what really works and what do...

Does the thought of cutting back on hours put fear in your mind? If so, you're not alone. In this episode you'll learn why cutting back on hours could be the secret to unlocking growth. About a year and half ago, Tyler "Sully" Sullivan from Bombtech Golf found himself at a familiar entrepreneurial crossroads. Burned out from 80 hour weeks and frustrated by the limited time he had with his newborn,...