The Ecommerce Influence Podcast

One of the most common questions Andrew gets from his clients is: how do I optimize my Facebook ad account? Today he talks about RCAB-P, his five-step process for optimizing and improving Facebook ads. We'll cover the number one thing you need to do before you start optimizing, and walk through each of the five steps in detail to help you successfully optimize your ad account. Enjoy! Episode Highl...

What if you could make more money in a single day than your business previously made in its entire lifetime? That's what happened for Mark Arruda last August, typically his company's slowest month. Mark, owner and CEO of Constantly Varied Gear, joined us earlier this year to talk about how he uses Facebook Messenger in his business. Today, he's back, and in the eight months since we last had Mark...

Earlier this week Andrew shared his story, and now we're turning the tables. Today I talk about how I went from pursuing a career in investment banking to realizing I wanted to become an entrepreneur and eventually starting Ecommerce Influence. Digital marketing has evolved so much over the last decade, especially for ecommerce, and my career has evolved along with it. I'll share how I built a bus...

One of the questions we love asking our guests is: how did you get where you are today? It's a question our listeners frequently ask Andrew and I too, and in today's episode, Andrew is going to share his story. Andrew has been working in digital advertising since before the inception of the Facebook News Feed in 2009 and he's learned a lot along the way. He shares his first experience working in "...

Happy fall. Happy Q4. Andrew and I love this time of year. It's when so many of the companies we advise make the majority of their revenue. A lot of you that are listening know how high the stakes are. It looks like things are, as we predicted, even more competitive than last year. But so far, things are going good. We're getting ready for the big show here so we decided to bring in the big guns....

When you're just starting your business and running it small and lean, it's easy to implement new projects right away. Right? If you go to a conference and get a new idea, you can go in and execute it. As your business and team scales up, it's no longer possible to implement your ideas immediately. You need to plan and get your team involved. Many businesses get stuck here and never move forward....

In today's episode, we explore how Kettle & Fire went from a couple of guys boiling bones in a pot to closing $8 million dollars in Series A. I first met Jack Meredith in January when I hosted a Private Intensive here in Austin for him and his team. He was the first employee at Kettle & Fire, and they've been on a rocket ship of growth - mostly fueled by affiliate marketing. For most companies, af...

About two weeks ago, my wife and I moved into a 100 year old bungalow here in Austin Texas. When you decide to move into an older house you expect certain things aren't going to work. Each day you start adding to a checklist of all the things you're going to need to fix. That's the easy part. The hard part is getting the right people out to fix what's broken. In addition to managing my team here a...

About four years ago, Allan Shoemake was Skyping with his daughter and hated how the poor lighting was impacting the video quality. He strapped a couple of LED lights to the side of his phone case and LuMee was born. Two years later, Kim Kardashian West picked LuMee as one of her "selfie secrets" and the company exploded from there. Our guest Jeremy Horowitz is LuMmee's Ecommerce Manager. He atten...

Today, we're continuing our theme of "things you should do right now to prepare for Q4". I'm not going to let you get to the end of October without a plan for the holidays. Not this year. We're going to start early so you can avoid that annual freakout. In this episode, Andrew and I share the key differences between Facebook and Instagram advertising this year and last year. There are a lot of sim...

I have a fascinating episode for you today. This week, Andrew Foxwell sat down with Jason Moser, a senior analyst for the Motley Fool investment research team. You might be wondering why we are interviewing someone who helps people pick stocks for a living. It turns out, Jason's whole job at the Motley Fool is to research and analyze companies in the e-commerce sector and learn how they are innova...

Today's episode was inspired by a conversation with a colleague about building audiences and stockpiling potential customers for use in Q4. Last year, he said he put $10,000 into audience and list building for Q4. He expected he would be able to use those audiences but he had no idea when or the return on ad spend he would get. He believed if he brought people in, told the brand story and got them...

Today's guest has a really cool business. He creates beautiful custom designed maps of National Parks, Mountain Ranges and Hydrology of states. And if you've ever been in an REI, you've probably seen his work featured in all their stores. In today's conversation, we were able to catch up with Jared Prince and learn how his business has changed over the last year. We brought him on to talk about th...

Have you ever wondered what makes the difference between brands that scale and those who don't?  A couple of months ago, I was asked this question on an interview with Kurt from the Unofficial Shopify Podcast. After re-listening to the episode, I decided to share it with you. Kurt asks great questions and I outline my entire philosophy on growth. It's especially timely to talk about scaling given...

Mike Danner is the VP of Digital Marketing for Ancient Nutrition (formerly Dr. Axe) the largest natural health website in the world with over 20M visits a month. Last year, they landed at #35 on the Inc. 500 Fastest Growing Companies in America list and was the #1 fastest growing company in Tennessee in both 2016 and 2017. To top things off, in March of this year they received a $103M investment f...

This is part two of a two part episode on Youtube Advertising for Ecommerce. If you haven't listened to the first episode in the series,  I would start there. If you have listened to the first episode, I hope you enjoy the 2nd part of my conversation with Tom Breeze of Viewability. We get into the details of who should be using Youtube Ads (and who shouldn't), the difference between advertising on...

For the last few months, I've been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what's working on FB and IG and email, but very little time talking about Youtube Ads. It's not because I'm holding out on you. Frankly, it's because I don't know a lot about them. I've never run Youtube Ads and have always thought of them...

Intro: If your Facebook and Instagram Ads have been struggling recently, you're not alone. Performance across Facebook and IG has been down for a number of businesses over the last few months. Wallowing in despair can be therapeutic, but it won't get you anywhere. When things are going poorly, how do you turn it around? In this episode, Andrew will walk you through what many of his coaching client...

Today's guest is no stranger to spending money on advertising. But as you'll learn, nowadays he's more focused on delivering an amazing customer experience than optimizing his ad spend. Babak Azad is the former SVP of Media & Customer Acquisition at Beachbody. During his time there, his team spent over half a billion dollars in media and acquired over 10 million customers through their website, on...

I just completed a successful two-day Private Intensive here in ATX with a client. We floated down the Guadalupe River and even played a little Top Golf, but most importantly made some big improvements to their website. In today's episode, I want to share a big win we got from those two days so you can replicate it at home. Problem: The client had seen a 10% drop in conversion rate over the last m...

Are you an ecommerce business owner using Shopify? Then this episode is a must-listen. Kurt Elster is a master at helping Shopify businesses uncover hidden profits from their stores and increase their conversion rates. The Ethercycle founder joins us today to share his expert tips on where to look for profits you may be missing out on, the design mistakes people consistently make, and the #1 thing...

  Here's the deal with Dynamic Product Ads or "DPAs" as you might know them. Everyone is using them and they work well. But as you'll learn in today's episode, the effectiveness of DPAs can create some unique problems for ad buyers. WFor example, you might have a DPA with a high return on ad spend and a low relevance score. Meaning it's driving sales but people are indicating they don't want to se...

Today, I have a special episode for you. For our American listeners, July 2nd is two days before the 4th of July holiday. From here on out it will also be known as the day Custom Audience terms got updated! This is huge stuff right before the holiday. We're talking about this because after Cambridge Analytica, Facebook has decided to evaluate their process and in my opinion cover their own ass. If...

Earlier this week, we dropped part one of our incredible interview with NYT best-selling author Greg Mckeown. We had a ton of fun chopping it up with Greg about how to improve your life by doing less. If you haven't listened to that episode, I'd recommend starting there. Greg's book Essentialism has had a profound impact on both Andrew's life and my own. If you feel like you're spending time on tr...

About 2 years ago I purchased and then subsequently devoured the book Essentialism. At the time, I was stretched thin and had too many irons in the fire. The wisdom of Greg Mckeown helped me refocus on what really mattered. Today, I have the tremendous privilege of welcoming Greg on the show. Have you ever felt the urge to declutter your work life? Do you simultaneously feel overworked and underut...