The Ecommerce Influence Podcast

Have you ever thought about starting a Kickstarter campaign? Do you wonder how some people seem to have cracked the code on crowdfunding? If so, we've got an fantastic episode for you. Jeff Sheldon set a goal to raise $18,000 and ended up with over $430K in pre-orders. In this episode, he unpacks the details of his recent blowout Kickstarter campaign. Jeff shares what it takes to hit a crowdfundin...

Does it ever seem like there are brands out there who just have it figured out? It's easy to look at other businesses and think "wow, they are crushing it" without realizing the work they put in to get there. Today, we talk about the work. Chris Lynch is a talented entrepreneur out of San Diego who's built a growing lifestyle brand called Everyday California. Life is good. But as he tells us in to...

Do you struggle to get an ROI on Facebook? You're not alone. In this episode, Jeremy Roberts shares how he's been able to grow his business while operating in the hyper-competitive space of women's clothing. What can you do when all your competitors are venture backed? Jeremy shares what has worked for him. Key Takeaways from the Show The under estimated power of lifecycle marketing How he used di...

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business. Interview Highlights 1:30 The new Facebook analytics package overview 2:05 Why is this topic important to our listeners? 6:00 How many people have the analyt...

  Have you worked with Influencers to grow your business? Or thought about doing it? This episode spills the beans with a real-life case study on how Blenders Eyewear used "Influencers" to help them grow to mid 7 figures. We cover both the big picture of whether or not you should use influencers, as well as the nitty gritty behind the scenes of how to make it work. Interview Highlights How do you...

In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid L...

If you've been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during that time recording episodes took a back seat. The good news is that we're back and I have a bunch of solid episodes coming your way. This is our first e...

Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand. We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy. We also announce a very unique opportunity – [The 2-Day Brand Growth Implementation Intensive](http://www.brandgrowthexperts.com/intensive/) – a live event unlike a...

  Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience? Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales fu...

Need help figuring out how to build your team and then lead that team? You'll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week's episode. Today, James Schramko of Superfastbusiness.com joins us as we're breaking down highly effective traffic and conversion strategies to help you grow your ecom...

The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have...

  If you're spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What's working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spen...

What's holding you back from reaching your goals? Chances are it's you. John O'Connor know how to help entrepreneurs and executives make major breakthroughs in their life. He shares some of his wisdom with us today.   Key Takeaways from the Show How to ACTUALLY get everything you want Foveal vision vs peripheral vision and how to use them to your advantage How to program your own mind in a way tha...

Hear the wisdom corporate escape artist, Buck Rizvi has on growth vs fixed mindset, how to run 25 employees virtually from your own home office and the process of hiring those people. How do you know when to keep moving forward on your current venture or business are you prepared for growth? When is it time to be done? Let go. Sell the business or just walk away? Key Takeaways from the Show Why Bu...

    Want to learn how to grow an email list by 40,000-60,000 ever month and convert a percentage into happy paying customers? A simple drip campaign heavy on content with an offer to educate the user online adding value consistently can give you an idea of how much money you will make each month based on the amount of emails acquired. Sound simple enough? Hear the journey how Logan and his co-foun...

Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle.   Key Takeaways from the Show How to Implement Upselling Difference between Upselling, Down-selling and Cross-selling How you can use the above tactics to boost sales in your business 1 – Cl...

107: ANALYTICS WITH YEHOSHUA COREN       Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerce business.   Why pay attention to Google Analytics? Yehoshua points out that an eCommerce business owner can't afford to not pay attention to Google Analytics,...

106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN     How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world.   Andrew is the owner of eCommerce site RightChannelRadios.com and also runs eCommerceFuel.com, a private community for independent store owners. Today we’re talking to Andrew about...

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY   Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.   Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re s...

HOW $100 MILLION DOLLAR COMPANIES ARE BORN Posted by Austin Brawner on April 10, 2016   TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site into a $100 million dollar business. Leo is the CEO at theCHIVE and works behind the scenes or as his brother John calls him, he’s the Oz at theChive. He buil...

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This episode is going to focus on maximizing profit through generating repeat sales.   If you haven’t listened to the first two episodes I’d recommend you st...

102: THE SILENT POWER OF EMAIL MARKETING PT. 2 Posted by  Austin Brawner  on  January 9, 2016   Having a large email list is great. You know what’s even better? A large customer list. In this episode I’ll show you how. Today we’re going to be continuing our 3 part series on email marketing for ecommerce. If you haven’t listened to the first episode I’d recommend you start there. The Silent Power o...

We're diving into email marketing this month, a topic that we all know we should focus on but rarely do. You might have seen this but we recently sent out a survey and this was by far what you all wanted to learn more about so we're going to do a short series talking all about this over the next weeks (make sure to join the email list to stay up to date). We'll talk about the 3 buckets of email ma...

We can talk about & analyze business all we want on this show, but at the end of the day the force of life is the drive for fulfillment; so start something that matters. This episode is a celebration of our 100th episode together and we thought it was a perfect time to discuss how we were able to find and start something that mattered deeply to us, and how you can, too. In this episode we open up...

Whether you're an experienced ecommerce store owner, or just getting started, knowing how to choose the best ecommerce platform for your business is crucial to your success. When it comes to choosing a platform to build any business on, the best companies, like MVMT Watches, Heist, and Mizzen + Main, choose a platform based on what's best for them 5 years from now, not what's best today. And if yo...