Jason Greenwood

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Business EN ↓ 700 episodes

Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

Author

Jason Greenwood

Category

Business

Podcast website

www.greenwoodconsulting.net

Latest episode

Jul 10, 2026

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Episodes

E325:🎙️HOW BUILDING AN ECOMMERCE BRAND BIRTHED A NEW OMNICHANNEL TECHNOLOGY PLATFORM | GÖKHAN ERKAVUN - STORE AUTOMATOR | THE ECOMMERCE EDGE Podcast 26.01.2024

Gökhan ( https://www.linkedin.com/in/g%C3%B6khan-erkavun ⁠ ) is Co-Founder & CEO of StoreAutomator - https://www.storeautomator.com As a brand retailer (https://www.beautybridge.com), Gökhan found himself needing to connect to Amazon in the very earliest days of Amazon's growth curve There was nothing off the shelf to help and so he developed the connector himself - and the rest was histor...

E324: 📦B2B COMMERCE CORNER #38 | ARE B2B ECOMMERCE BRANDS MISSING A BIG OPPORTUNITY WITH YOUTUBE ADS? | CHRIS HOPPE - FORWRD AGENCY | THE ECOMMERCE EDGE Podcast 25.01.2024

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris is the Co-Founder of Forwrd Agency - https://www.forwrd.agency Forwrd is an agency that specialises in YouTube performance marketing via YouTube ads Forwrd has seen incredible success for B2B eCommerce brands that leverage this flexible, scalable and high ROI ad channel In this episode, Jason & Chris d...

E323: 🎓MENTORING MOMENTS #67 | HOW TO LEVERAGE AFFILIATE MARKETING TO DRIVE SALES FOR A B2B SAAS PLATFORM | THE ECOMMERCE EDGE Podcast 22.01.2024

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors&#...

E322:🎙️BUILDING A NEW KIND OF SHOPIFY BRAND SUCCESS ACCELERATOR | BEN SHARF - PLATTER | THE ECOMMERCE EDGE Podcast 19.01.2024

Ben ( https://www.linkedin.com/in/ben-sharf-b554a5b3 ) is Co-Founder of Platter - https://www.platter.co Platter is an eCommerce success accelerator for Shopify merchants Platter provides a turn-key high performing Shopify theme and app based suite of functionality that ensures high conversion rates, low friction and high customer retention out of the box Platter sets merchants up for success on S...

E321: 📦B2B COMMERCE CORNER #37 | WHY YOU’VE NEVER HEARD OF SOME OF THE MOST SUCCESSFUL B2B ECOMMERCE BRANDS AND HOW YOU CAN BECOME ONE | SEAN OWENS - GRANITE DIGITAL | THE ECOMMERCE EDGE Podcast 17.01.2024

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ Sean is the Founder of Willows Consulting - https://www.willows-consulting.com (acquired by Granite) Sean is also the Head of eCommerce at Granite Digital - https://www.granite.ie Granite is specialist eCommerce agency based out of Ireland Granite and sister agency Willows Consulting have deep B2B eCommerce experience...

E320: 🎓MENTORING MOMENTS #66 W/GUEST MENTOR BARADA SAHU | HOW AI IS CHANGING ECOMMERCE SOFTWARE DEVELOPMENT FOREVER | THE ECOMMERCE EDGE Podcast 15.01.2024

Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessi...

E319:🎙️BUILDING AN OWNED MULTI-VENDOR MARKETPLACE AS A NEW REVENUE CHANNEL FOR YOUR ECOMMERCE BRAND | NIK HALUSA - NAUTICAL COMMERCE | THE ECOMMERCE EDGE Podcast 12.01.2024

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Nik ( https://www.linkedin.com/in/halusa ) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com Nautical is a headless, multi-vendor eCommerce marketplace platform Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experien...

E318: 📦B2B COMMERCE CORNER #36 | HOW TO MAKE SUBSCRIPTION SALES A WINNING PART OF YOUR B2B ECOMMERCE STRATEGY | MATTHEW HOLMAN - THE SUBSCRIPTION DOC | THE ECOMMERCE EDGE Podcast 10.01.2024

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com Matthew is also the head of patnerships for QPilot - https://qpilot.com Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses In particular he is a B2B subscription...

E317: 🎓MENTORING MOMENTS #65 W/GUEST MENTOR PAUL DRECKSLER | YOUR TOP 2024 ECOMMERCE PREDICTIONS ANALYZED | THE ECOMMERCE EDGE Podcast 09.01.2024

Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics s...

E316:🎙️REENVISIONING A MODERN ECOMMERCE REFERRAL PLATFORM WITH A CASH REWARDS MODEL | LUKE YARNTON - THE RAVE | THE ECOMMERCE EDGE Podcast 05.01.2024

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠ Luke is a Co-Founder of The Rave - https://therave.co The Rave is an eCommerce Referral Platform with a twist - cash referral rewards! The Rave helps brands build a referral army and 5x their referral rate The Rave lets customers sell on a brand's behalf with a gamified rewards platform on autopilot In this episode, Jason &a...

E315: 🎓MENTORING MOMENTS #64 W/GUEST MENTOR RAMIRO VELASCO | HOW TO WIN ON AMAZON MEXICO & WIDER LATAM | THE ECOMMERCE EDGE Podcast 02.01.2024

Ramiro is the President and Co-founder of GoAvance - https://goavance.com Ramiro was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics suc...

E314:🎙️HAS THE CODE FINALLY BEEN CRACKED TO GETTING WESTERN CONSUMERS TO ADOPT LIVESTREAM SHOPPING? | STEVEN HUBBARD - SPRII | THE ECOMMERCE EDGE Podcast 29.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ Steven is the NED at SPRII - https://sprii.io SPRII is a livestream shopping platform for eCommerce brands With SPRII, brands create live videos using nothing more than a smartphone to engage customers and sell products Then they live stream these videos to Facebook, Instagram, and their website - simultaneously if they want Consumers tune in...

E313: 📦B2B COMMERCE CORNER #35 | ATTENDEES SHARE THEIR THOUGHTS FROM THE B2B ONLINE FLORIDA CONFERENCE 2023 | THE ECOMMERCE EDGE Podcast 28.12.2023

This is a Special Edition of B2B Commerce Corner! I attended the inspiring B2B Online Florida Conference (2023) in October - https://b2bmarketingeast.wbresearch.com I worked with the conference organisers to interview some of the delegates and get their take on the conference I got their feedback on content, what they learned and what they liked most about attending the conference This is will be...

E312: 🎓MENTORING MOMENTS #63 | CREATING YOUR SAAS PLATFORM PRICING MODEL & HOW TO AVOID CUSTOMER FRUSTRATION IN THE PROCESS | THE ECOMMERCE EDGE Podcast 25.12.2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors&#...

E311:🎙️BRINGING HANDWRITTEN NOTES TO LIFE WITH AI - YOUR WORDS IN PEN & INK | DAVID WACHS - HANDWRYTTEN | THE ECOMMERCE EDGE Podcast 22.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten’s technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into t...

E310: 📦B2B COMMERCE CORNER #34 | 2023 B2B ECOMMERCE ROUNDUP & HOW B2B WILL STEAL THE ECOMMERCE SHOW IN 2024 | MARK BROHAN - DC360 | THE ECOMMERCE EDGE Podcast 21.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Mark is the SVP - B2B and Market Research at Digital Commerce 360 (DC360) - https://www.digitalcommerce360.com DC360 is one of the preeminent B2B commerce news and research orgabisations in the world Mark has been doing deep market research in the world of B2B digital commerce for over two decades In this episode, Jason & Mark discuss what...

E309: 🎓MENTORING MOMENTS #62 | HOW TO USE AI TO IMPROVE & GROW YOUR ECOMMERCE CONSULTING OR AGENCY BUSINESS | THE ECOMMERCE EDGE Podcast 18.12.2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors&#...

E308:🎙️HOW TO GAMIFY YOUR ECOMMERCE GROWTH THROUGH VIRAL SWEEPSTAKES, CONTESTS AND GIVEAWAYS | JOSH LEDGARD KICKOFFLABS | THE ECOMMERCE EDGE Podcast 16.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Josh is the Founder of KickoffLabs - https://kickofflabs.com KickoffLabs is a viral marketing gamification platform for eCommerce brands KickoffLabs saves money and drives sales by turning fans into influencers using viral giveaways, leaderboards, referral rewards, or product launches In this episode, Jason & Josh discuss how brands can create more engaging cus...

E307: 📦B2B COMMERCE CORNER #33 | HOW TO CREATE AN ADVANCED B2B ECOMMERCE EXPERIENCE WITHIN A LARGE SCALE HOUSE OF BRANDS | JULIE DIXON - THE B2B CLINIC | THE ECOMMERCE EDGE Podcast 13.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Julie is a B2B eCommerce Consultant at The B2B Clinic - https://www.theb2bclinic.com For 20 years, Julie was also the B2B eCommerce Manager for VF Corp, one of the largest and most well known house of outdoor, surf, skate and adventure apparel and footwear brands in the world VF counts famous brands like Vans, Dickies, Supreme, JanSport, The North Face am...

E306: 🎓MENTORING MOMENTS #61 W/GUEST MENTOR JASON SOMERVILLE | HOW TO GROW YOUR ECOMMERCE BUSINESS, INCREASE ENTERPRISE VALUE AND ACHIEVE A PROFITABLE EXIT | THE ECOMMERCE EDGE Podcast 11.12.2023

Jason is the Founding Partner of GW Partners - https://www.gw.partners Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Jason! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such...

E305:🎙️HOW A KIWI LAD BUILT A SUCCESSFUL, GAME CHANGING SHOPIFY APP IN UNDER A YEAR! | HAMISH MCKAY - ORDER EDITING | THE ECOMMERCE EDGE Podcast 08.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ ⁠ Hamish is the Co-Founder of Order Editing - https://apps.shopify.com/order-editing Order Editing is a powerful Shopify app that lets customers edit their own orders after they are placed This self service function reduces friction for customers and unburdens customer service teams that would usually have to edit these orders manually The app also lets marketers leverage ord...

E304: 📦B2B COMMERCE CORNER #32 | HOW B2B BRANDS CAN ENSURE A SUCCESSFUL B2B ECOMMERCE IMPLEMENTATION PROJECT | ISAIAH BOLLINGER - TRELLIS | THE ECOMMERCE EDGE Podcast 06.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠ Isaiah is the Co-Founder & CEO of Trellis - https://trellis.co Trellis is a full service eCommerce agency based in based in Boston, with 6 global offices Trellis specialises in B2B eCommerce and building solutions to cater uniquely for the complex needs of B2B merchants and their customers In this episode, Jason & Isaiah discuss what makes B2B commerce so...

E303: 🎓MENTORING MOMENTS #60 W/GUEST MENTOR PAUL TOMPKINS | HOW TO SECURE YOUR AWS INFRASTRUCTURE AND HAVE AMAZON PAY FOR IT! | THE ECOMMERCE EDGE Podcast 04.12.2023

Paul is the CGO of ⁠⁠⁠ ⁠ 6pillars.ai Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Paul! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, Saa...

E302:🎙️HELPING ECOMMERCE BRANDS MAP, VISUALISE & OPTIMISE THEIR MARKETING FUNNELS | MIKAEL DIA - FUNNELYTICS | THE ECOMMERCE EDGE Podcast 01.12.2023

⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠ Mikael is the Founder & CEO of Funnelytics - https://funnelytics.io Funnelytics is a visual marketing analytics platform for eCommerce merchants Funnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvas Funnelytics let's marketers ditch the complexities of Google Analytics  and use their analytics-powered whiteboard to  get a...

E301: 📦B2B COMMERCE CORNER #31 | HOW TO DELIVER HYPER SCALE B2B DIGITAL TRANSFORMATION WITH A TEAM OF TWO | RONALD GAINES - SUNBELT RENTALS | THE ECOMMERCE EDGE Podcast 30.11.2023

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ Ronald is the Sr. Manager of Martech & Data Analytics at Sunbelt Rentals - https://www.sunbeltrentals.com Sunbelt is a construction equipment, tool and heavy works/industrial rental company Sunbelt is a MAJOR player in this space in the USA With over 14k employees, 900 locations, equipment worth more than $10B and 35 years of experience, they're a true category l...

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