The E-Comm Show

On the 34th episode of Marketing Interruption, your host Andrew Maff talks about when you should hire a freelancer for your e-commerce business, how to find them, how to vet them, and most importantly, how to scale them. After listening to this episode you'll have a better insight on how to cost consciously scale your business using contractors. Tune in and enjoy today's interruption! ME...

On the 33rd episode of Marketing Interruption, your host Andrew Maff talks about the many different B2B strategies B2C e-commerce sellers can also use. He dives into webinars, live events, podcasts, partnerships, and a lot more. After listening to this you'll leave with a ton of new marketing strategies to try for your e-commerce business. Tune in and enjoy today's interruption! LEAVE SO...

On the 32nd episode of Marketing Interruption, your host Andrew Maff dives into the Instagram process he uses for e-commerce sellers on a daily basis. He talks about the process for research, branding, posting, optimizing and of course, outreach. With this information you should be able to turn your Instagram into a sales machine! Tune in and enjoy today's interruption! MENTIONED IN TODAY’S E...

On the 31st episode of Marketing Interruption, your host Andrew Maff goes into detail about the benefits of Google Reviews for any and all businesses and how they can help you scale faster than you may have thought. He discusses the SEO benefits, the UX benefits and even ways that you can increase your review generation to grow quicker. Tune in and enjoy today's interruption! MENTIONED IN TOD...

On the 30th episode of Marketing Interruption, your host Andrew Maff recaps the week's prior episodes including the truth behind page speed optimization, website UX testing, the embarrassing email mistake he once made, the free newsletters entrepreneurs and markets should subscribe to, and more. He also dives into some marketing news and answers some listener's questions. Tune in and enj...

On the 29th episode of Marketing Interruption, your host Andrew Maff discusses the free marketing and business newsletters he subscribes to such as Morning Brew and Marketing Brew, theCLIKK, Daily Carnage, and theSkimm. He touches on what each of them features, how often they're sent out and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Marketing Brew - Morn...

On the 28th episode of Marketing Interruption, your host Andrew Maff talks about an embarrassing moment when he sent out an email with several typos and yet turned out to be one of the most successful emails he had at the time. He also talks about what he did to rebound from the mistake to leverage the new traffic they were seeing and how you can make a mistake more human and turn it into success....

On the 27th episode of Marketing Interruption, your host Andrew Maff goes discusses the easiest way to test a brand new website before its launch. He dives into how everyone has the tools to do this completely for free by using friends and family members. He explains how you can utilize the people you know to help you out and how you can get them to help you audit any new websites you may have cre...

On the 26th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of reducing page speed on your website, why it's necessary, and the many ways to reduce the speed. He touches on, enabling compression, minifying CSS, reducing redirects, removing render-blocking javascript, leveraging browser caching, optimizing images, and much more. He also gets into how to track...

On the 25th episode of Marketing Interruption, your host Andrew Maff recaps the previous week's episodes and touches back on retargeting ads, inexpensive advertising platforms, newsletter best practices, automated emails, and more. He also dives into some marketing news and answers some listeners' questions. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Googl...

On the 24th episode of Marketing Interruption, your host Andrew Maff lists off all of the automated emails every industry should have at a minimum and what they should do. This includes Welcome Series, New and Repeat Customer, Best Customer, Browser Abandonment, Abandoned Cart, e-commerce transactional emails, and much more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE...

On the 23rd episode of Marketing Interruption, your host Andrew Maff talks about the things you should and shouldn't consider when creating a newsletter. He lists his DOs of personalization, A/B testing, segmentation, visualization, giving it character, and providing value. He also touches on his DON'Ts of don't be boring, blasting out blog posts, length of time between sends, gramm...

On the 22nd episode of Marketing Interruption, your host Andrew Maff talks about the advertising platforms everyone should be taking advantage of because they are incredibly cheap in comparison to Google or Facebook Ads. He discusses the benefits of running ads on Pinterest, Quora, Reddit, Snapchat, and of course, TikTok. He also gives some insight into how he tracks the metrics for all of these p...

On the 21st episode of Marketing Interruption, your host Andrew Maff talks about the benefits of setting up retargeting ads at a minimum on multiple different platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and across Google real estate. He dives into how to structure the ads and the types of retargeting ads you could set up to stay top of mind in front of your warmest audience. T...

On the 20th episode of Marketing Interruption, your host Andrew Maff recaps the prior week's episodes and touches back on the importance of Google Reviews, the SEO guidelines he follows, using Google Search Ads to attract more leads and shoppers as well as the "hyper-targeted search query" Google Shopping agencies brag about. This, marketing news, and more are discussed in today&apo...

On the 19th episode of Marketing Interruption, your host Andrew Maff discusses the keyword targeting strategy that all paid advertising agencies for e-commerce sellers brag about and gets into its simplicity. He discusses the campaigns you should create and how they negate keywords while leveraging different priority campaigns to have more control over bidding on specific keywords. He also touches...

On the 18th episode of Marketing Interruption, your host Andrew Maff dives into Google Search Ads and how they can be leveraged for any type of business to drive more leads or more shoppers. He goes into detail about whether or not to use branded search terms, how often you should be testing, campaign and ad group structure, ad types, bidding, and even touches on the landing pages the search ads a...

On the 17th episode of Marketing Interruption, your host Andrew Maff talks about the SEO guidelines he often follows when creating new pieces of content. He discusses his minimum of 1,200 words,2+ H2 tags, 3+ H3 tags, 4+ inbound links to articles, 2+ inbound links to services or products, 5+ outbound links, how to structure keywords, and much more. Tune in and enjoy today's interruption! MENT...

On the 16th episode of Marketing Interruption, your host Andrew Maff goes into detail about how the release of Instagram Reels is going to affect the e-commerce market. He goes into detail about the movement of TikTokers over to Reels, what happens once Instagram turns on their e-commerce connection, and how sellers can start leveraging influencers now. Tune in and enjoy today's interruption!...

On the 15th episode of Marketing Interruption, your host Andrew Maff talks about the episodes from the prior week. Listen in as he recaps marketing automation and how to also leverage it for helping a sales team with automated tasks and sequences. He also recaps why you should still market to customers after a sale and even the KPIs that he loves and hates. Tune in and enjoy today's interrupt...

On the 14th episode of Marketing Interruption, your host Andrew Maff talks about the KPIs you should and shouldn't be paying attention to. He discusses the KPIs he believes you should be following; email list size, conversion rate, lifetime value, and clickthrough rate, as well as the KPIs he believes you shouldn't care about such as impressions/reach, social media followers, gross reven...

On the 13th episode of Marketing Interruption, your host Andrew Maff goes into detail about the theory of continuing marketing after a sale. He talks about even continuing paid advertising after a sale and leveraging a new customer to not only make them feel better about their recent purchase but also to try to bring them all into a community. Listen in as he goes over the many wast to post-conver...

On the 12th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of using sales email sequences to automate your sales-marketing approach. He dives deep into utilizing sequences to improve follow up but also how to make sure the sequences are personalized and well-written to make sure the marketing continues all the way through the sale. Listen in as he discusses the g...

On the 11th episode of Marketing Interruption, your host Andrew Maff talks about the wide wide world of marketing automation. Although it can sound like a big scary concept, marketing automation can help you scale your business much faster than you may ever think. Listen in as he dives deep into automating targeted emails while also creating lists to trigger similar ads and personalizing campaigns...

On the 10th episode of Marketing Interruption, your host Andrew Maff talks about the social media themed episodes from the prior week. Listen in as he recaps leveraging organic and paid advertising on Facebook and Instagram to grown more leads and/or purchasers as well as the SEO YouTube guidelines he follows every day and his YouTube advertising hacks. Tune in and enjoy today's interruption!...