The E-Comm Show

On the 20th episode of Marketing Interruption, your host Andrew Maff recaps the prior week's episodes and touches back on the importance of Google Reviews, the SEO guidelines he follows, using Google Search Ads to attract more leads and shoppers as well as the "hyper-targeted search query" Google Shopping agencies brag about. This, marketing news, and more are discussed in today&apo...

On the 19th episode of Marketing Interruption, your host Andrew Maff discusses the keyword targeting strategy that all paid advertising agencies for e-commerce sellers brag about and gets into its simplicity. He discusses the campaigns you should create and how they negate keywords while leveraging different priority campaigns to have more control over bidding on specific keywords. He also touches...

On the 18th episode of Marketing Interruption, your host Andrew Maff dives into Google Search Ads and how they can be leveraged for any type of business to drive more leads or more shoppers. He goes into detail about whether or not to use branded search terms, how often you should be testing, campaign and ad group structure, ad types, bidding, and even touches on the landing pages the search ads a...

On the 17th episode of Marketing Interruption, your host Andrew Maff talks about the SEO guidelines he often follows when creating new pieces of content. He discusses his minimum of 1,200 words,2+ H2 tags, 3+ H3 tags, 4+ inbound links to articles, 2+ inbound links to services or products, 5+ outbound links, how to structure keywords, and much more. Tune in and enjoy today's interruption! MENT...

On the 16th episode of Marketing Interruption, your host Andrew Maff goes into detail about how the release of Instagram Reels is going to affect the e-commerce market. He goes into detail about the movement of TikTokers over to Reels, what happens once Instagram turns on their e-commerce connection, and how sellers can start leveraging influencers now. Tune in and enjoy today's interruption!...

On the 15th episode of Marketing Interruption, your host Andrew Maff talks about the episodes from the prior week. Listen in as he recaps marketing automation and how to also leverage it for helping a sales team with automated tasks and sequences. He also recaps why you should still market to customers after a sale and even the KPIs that he loves and hates. Tune in and enjoy today's interrupt...

On the 14th episode of Marketing Interruption, your host Andrew Maff talks about the KPIs you should and shouldn't be paying attention to. He discusses the KPIs he believes you should be following; email list size, conversion rate, lifetime value, and clickthrough rate, as well as the KPIs he believes you shouldn't care about such as impressions/reach, social media followers, gross reven...

On the 13th episode of Marketing Interruption, your host Andrew Maff goes into detail about the theory of continuing marketing after a sale. He talks about even continuing paid advertising after a sale and leveraging a new customer to not only make them feel better about their recent purchase but also to try to bring them all into a community. Listen in as he goes over the many wast to post-conver...

On the 12th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of using sales email sequences to automate your sales-marketing approach. He dives deep into utilizing sequences to improve follow up but also how to make sure the sequences are personalized and well-written to make sure the marketing continues all the way through the sale. Listen in as he discusses the g...

On the 11th episode of Marketing Interruption, your host Andrew Maff talks about the wide wide world of marketing automation. Although it can sound like a big scary concept, marketing automation can help you scale your business much faster than you may ever think. Listen in as he dives deep into automating targeted emails while also creating lists to trigger similar ads and personalizing campaigns...

On the 10th episode of Marketing Interruption, your host Andrew Maff talks about the social media themed episodes from the prior week. Listen in as he recaps leveraging organic and paid advertising on Facebook and Instagram to grown more leads and/or purchasers as well as the SEO YouTube guidelines he follows every day and his YouTube advertising hacks. Tune in and enjoy today's interruption!...

On the 9th episode of Marketing Interruption, your host Andrew Maff goes into detail about leveraging YouTube ads and the appropriate ways to run them. Listen in as he gives some insight into how long your video should be, how quickly your video should make it's offer, and what your video should feature. He also dives into which videos to run ads against and his thoughts on running ads agains...

On the 8th episode of Marketing Interruption, your host Andrew Maff goes into detail about the YouTube SEO guidelines he follows every day. He dives into optimizing your title, description, and your thumbnail on the front end but also how to add the correct tags in the backend. Learn about how to leverage YouTube cards, end screens, and whether or not all of the other information in the backend is...

On the 7th episode of Marketing Interruption, your host Andrew Maff goes into detail about how to leverage Facebook and Instagram paid advertising to bring in more leads and/or purchasers. He touches on retargeting, top of funnel campaigns, and the benefits of when you should be running a specific campaign vs. when it may not be the best for you. He even dives into different types fo retargeting a...

On the 6th episode of Marketing Interruption, your host Andrew Maff goes into detail about how you can leverage Facebook and Instagram to grow your leads and/or purchases. He dives deep into the benefits of having a Community Manager on staff and how my outreach their role should entail. He even touches on what not to do like following and unfollowing, liking just for the sake of it, and more. Tun...

On the 5th episode of Marketing Interruption, your host Andrew Maff talks about the prior week. Listen in as he recaps the prior episodes form the week and as he discusses some of this week's news and answers questions from some new listeners. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRI...

On the 4th episode of Marketing Interruption, your host Andrew Maff goes into detail about the many different gated content ideas you can use to build your email list. He goes into detail about calculators, quizzes, live calendars, eBooks, white papers, social media groups, coaching sessions, and more. Take these ideas and create your own gated content to make sure you're leveraging the most...

On the 3rd episode of Marketing Interruption, your host Andrew Maff goes into detail about how you can create a mountain of content, with little to no investment, and have it last for weeks. He'll be talking about how to create a 10-15 minute video, then how to transcribe it, chop it all up, and distribute it to last for weeks on end. It's the easiest, least expensive way to create a ton...

In the 2nd episode of Marketing Interruption, your host Andrew Maff goes into detail about where marketing is headed once the coronavirus pandemic has come to an end. The industry is going to change for sure, but how much? How will ad spend look? How will the audience respond to certain campaigns? Today we deep dive into that. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If yo...

On the very first episode of Marketing Interruption, your host Andrew Maff goes into detail about what you can expect in upcoming episodes. He'll be talking about anything and everything marketing while keeping it short and sweet as to not interrupt your day too much. Email marketing, branding, social media, paid advertising, content marketing, you name it, he'll be covering it for any i...