The E-Comm Show

On the 45th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed earlier in the week. He jumps back into driving traffic to Amazon, creating an omnichannel experience for your customers, preparing for BFCM, and how to increase your Facebook followers. Per usual, he touches on news and answers some user's questions as well. Tune in and enjoy today'...

On the 44th episode of Marketing Interruption, your host Andrew Maff talks about the easiest way to grow your Facebook followers without directly paying for followers. He discusses how you can create an ad to do one thing, but also have it benefit your follower growth. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...a...

On the 43rd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce sellers should be preparing for Black Friday/Cyber Monday. He dives into strategy testing, calendars, social media, email marketing, early announcements and much more. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of...

On the 42nd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce brands can and should create an omnichannel experience for their customers to keep as much brand awareness as possible while allowing the customer to be more comfortable with their purchase. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate...

On the 41st episode of Marketing Interruption, your host Andrew Maff talks about the controversial practice of driving traffic from off Amazon to Amazon, and if you are going to do it, the correct ways to do it. He talks about the pros and cons of why some sellers choose to vs. why some may not want to but also the ideas behind testing it. Tune in and enjoy today's interruption! LEAVE SOME FE...

On the 40th episode of Marketing Interruption, your host Andrew Maff recaps everything discussed from the prior week. He dives back into the many different Facebook advertising audiences to test, the daily newsletters everyone should subscribe to, Pinterest advertising, and the many different types of pop-ups and when to trigger them on e-commerce websites. Along with all of that he touches on som...

On the 39th episode of Marketing Interruption, your host Andrew Maff talks about the many different pop-ups e-commerce sellers should have set up on their stores, how to leverage them correctly, and how to take advantage of segmenting audiences.  Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Privy LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and...

On the 38th episode of Marketing Interruption, your host Andrew Maff dives into the benefits of Pinterest advertising and how it's helping sellers scale faster than ever before if they leverage the platform correctly. He talks about Pinterest growth as a company and how e-commerce sellers should consider testing their ad platform soon before it becomes as saturated as Facebook. Tune in and en...

On the 37th episode of Marketing Interruption, your host Andrew Maff discusses the 6 newsletters all entrepreneurs should sign up for to start their day with some great insights. All the newsletters mentioned are free and almost all are sent out daily. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Morning Brew - Marketing Brew - theCLIKK - Daily Carnage - TheSkimm - Th...

On the 36th episode of Marketing Interruption, your host Andrew Maff lists off the many Facebook Ad audience e-commerce sellers should be testing. Everything from Video Viewer lookalikes to lookalikes of visitors, purchasers, email lists, etc. not to mention the different population percentages to test! Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, plea...

On the 35th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed from the prior week. He touches back in on the importance of Google Reviews, the perfect Instagram process, B2B strategies for B2C sellers can use, as well as hiring and vetting freelancers and contractors. With all of that, he also touches on some news and answers some listeners' questio...

On the 34th episode of Marketing Interruption, your host Andrew Maff talks about when you should hire a freelancer for your e-commerce business, how to find them, how to vet them, and most importantly, how to scale them. After listening to this episode you'll have a better insight on how to cost consciously scale your business using contractors. Tune in and enjoy today's interruption! ME...

On the 33rd episode of Marketing Interruption, your host Andrew Maff talks about the many different B2B strategies B2C e-commerce sellers can also use. He dives into webinars, live events, podcasts, partnerships, and a lot more. After listening to this you'll leave with a ton of new marketing strategies to try for your e-commerce business. Tune in and enjoy today's interruption! LEAVE SO...

On the 32nd episode of Marketing Interruption, your host Andrew Maff dives into the Instagram process he uses for e-commerce sellers on a daily basis. He talks about the process for research, branding, posting, optimizing and of course, outreach. With this information you should be able to turn your Instagram into a sales machine! Tune in and enjoy today's interruption! MENTIONED IN TODAY’S E...

On the 31st episode of Marketing Interruption, your host Andrew Maff goes into detail about the benefits of Google Reviews for any and all businesses and how they can help you scale faster than you may have thought. He discusses the SEO benefits, the UX benefits and even ways that you can increase your review generation to grow quicker. Tune in and enjoy today's interruption! MENTIONED IN TOD...

On the 30th episode of Marketing Interruption, your host Andrew Maff recaps the week's prior episodes including the truth behind page speed optimization, website UX testing, the embarrassing email mistake he once made, the free newsletters entrepreneurs and markets should subscribe to, and more. He also dives into some marketing news and answers some listener's questions. Tune in and enj...

On the 29th episode of Marketing Interruption, your host Andrew Maff discusses the free marketing and business newsletters he subscribes to such as Morning Brew and Marketing Brew, theCLIKK, Daily Carnage, and theSkimm. He touches on what each of them features, how often they're sent out and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Marketing Brew - Morn...

On the 28th episode of Marketing Interruption, your host Andrew Maff talks about an embarrassing moment when he sent out an email with several typos and yet turned out to be one of the most successful emails he had at the time. He also talks about what he did to rebound from the mistake to leverage the new traffic they were seeing and how you can make a mistake more human and turn it into success....

On the 27th episode of Marketing Interruption, your host Andrew Maff goes discusses the easiest way to test a brand new website before its launch. He dives into how everyone has the tools to do this completely for free by using friends and family members. He explains how you can utilize the people you know to help you out and how you can get them to help you audit any new websites you may have cre...

On the 26th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of reducing page speed on your website, why it's necessary, and the many ways to reduce the speed. He touches on, enabling compression, minifying CSS, reducing redirects, removing render-blocking javascript, leveraging browser caching, optimizing images, and much more. He also gets into how to track...

On the 25th episode of Marketing Interruption, your host Andrew Maff recaps the previous week's episodes and touches back on retargeting ads, inexpensive advertising platforms, newsletter best practices, automated emails, and more. He also dives into some marketing news and answers some listeners' questions. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Googl...

On the 24th episode of Marketing Interruption, your host Andrew Maff lists off all of the automated emails every industry should have at a minimum and what they should do. This includes Welcome Series, New and Repeat Customer, Best Customer, Browser Abandonment, Abandoned Cart, e-commerce transactional emails, and much more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE...

On the 23rd episode of Marketing Interruption, your host Andrew Maff talks about the things you should and shouldn't consider when creating a newsletter. He lists his DOs of personalization, A/B testing, segmentation, visualization, giving it character, and providing value. He also touches on his DON'Ts of don't be boring, blasting out blog posts, length of time between sends, gramm...

On the 22nd episode of Marketing Interruption, your host Andrew Maff talks about the advertising platforms everyone should be taking advantage of because they are incredibly cheap in comparison to Google or Facebook Ads. He discusses the benefits of running ads on Pinterest, Quora, Reddit, Snapchat, and of course, TikTok. He also gives some insight into how he tracks the metrics for all of these p...

On the 21st episode of Marketing Interruption, your host Andrew Maff talks about the benefits of setting up retargeting ads at a minimum on multiple different platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and across Google real estate. He dives into how to structure the ads and the types of retargeting ads you could set up to stay top of mind in front of your warmest audience. T...