The E-Comm Show

On the 59th episode of Marketing Interruption, your host Andrew Maff talks about a topic that sometimes seems too far to reach for some e-commerce sellers, acquiring other businesses. However, he dives into how you could acquire other e-commerce businesses to grow your email list and even your product line by spending very little to zero dollars upfront. It may seem like a foreign concept, but it&...

On the 58th of Marketing Interruption, Andrew Maff talks about the benefits of UGC (User Generated Content), how to get more of it, and how to leverage it. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming epis...

On the 57th episode of Marketing Interruption, your host Andrew Maff talks about the new rumors swirling around about Apple creating its own search engine, what this could mean for all businesses, and of course, e-commerce sellers. He gives his opinion on whether the rumor is true but also what sellers can start to do to prepare in case it is true. Tune in and enjoy today's interruption! LEAV...

On the 56th episode of Marketing Interruption, Andrew Maff discusses the news of Oracle and Walmart buying 20% of TikTok and what that could mean for e-commerce sellers in the future. He also goes over why they did it and how sellers could take a page out of their book. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ......

On the very 55th episode of Marketing Interruption, your host Andrew Maff recaps everything from the previous week. He touches back on figuring out how to draw your line on content creation, Google WebP image files, TikTok advertising, and his opinion on ClickFunnels for e-commerce sellers. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to...

On the 54th episode of Marketing Interruption, your host Andrew Maff talks about the infamous ClickFunnels. It's been known primarily for businesses selling services, but can e-commerce sellers leverage it? And should they? He discusses his thoughts on selling products on ClickFunnels and whether it's better to create funnels there, or on Shopify. Tune in and enjoy today's interrupt...

On the 53rd episode of Marketing Interruption, your host Andrew Maff discusses TikTok advertising. Of course, this new platform that has been a hot topic all year has been growing quickly with both consumers and businesses, but how has it affected their advertising? he dives deep into the pros and cons of TikTok advertising and helps you decide if you should give it a try as well. Tune in and enjo...

On the 52nd episode of Marketing Interruption, your host Andrew Maff talks about the growing popularity of Google's WebP image files and if it's a good idea to hop on this trend. Google is making more and more steps to speed up your website and WebP images is one of them. Andrew gets into if you should convert your files and how to do it. Tune in and enjoy today's interruption! LEAV...

On the 51st episode of Marketing Interruption, your host Andrew Maff takes a different stance than usual. Instead of the typical approach of how to create a ton of content, he talks about where you need to draw the line. Not everyone can be everywhere at once and not everyone should be. He reviews where you should decipher that a line needs to be drawn on content creation. Tune in and enjoy today&...

On the very 50th episode of Marketing Interruption, your host Andrew Maff recaps everything from the prior week and touches on everything Amazon that was discussed. Amazon Live, the Amazon tech stack and the assumption of what is going to happen with Prime Day being in Q4 all gets reviewed. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to...

On the 49th episode of Marketing Interruption, your host Andrew Maff reviews how this crazy year has caused Prime Day to get pushed into October and what that means by having Prime Day in Q4 and how the average consumer may respond. He reviews this as well as what it is you can do as a seller to handle these unprecedented sales during Q4. Tune in and enjoy today's interruption! LEAVE SOME FEE...

On the 48th episode of Marketing Interruption, your host Andrew Maff jumps back into his Amazon tech stack and talks about the 6 product research tools every Amazon seller should try before committing to one. He discusses Helium 10, SellerApp, AMZScout, Jungle Scout, IO Scout, and Unicorn Smasher. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Helium 10 - SellerApp - AM...

On the 47th episode of Marketing Interruption, your host Andrew Maff talks about the 12 top Google Chrome Extensions that every Amazon seller should have on hand. He touches on Keepa, The Camelizer, FBA Calculator, AMZBase, Jungle Scout, Amazon FBA Keyword Tool, Amazeowl, Helium 10, AMZScout Pro, META SEO Inspector, MozBar, and Extensity.  Tune in and enjoy today's interruption! MENTIONED IN...

On the 46th episode of Marketing Interruption, your host Andrew Maff discusses Amazon Live and how some sellers have leveraged it to bring in new sales. However, he also dives into how it's not great for everyone and needs to be approached either at full speed or not at all. He even touches on how, if you are going to give Amazon Live a try, a few software to try to make your videos look thei...

On the 45th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed earlier in the week. He jumps back into driving traffic to Amazon, creating an omnichannel experience for your customers, preparing for BFCM, and how to increase your Facebook followers. Per usual, he touches on news and answers some user's questions as well. Tune in and enjoy today'...

On the 44th episode of Marketing Interruption, your host Andrew Maff talks about the easiest way to grow your Facebook followers without directly paying for followers. He discusses how you can create an ad to do one thing, but also have it benefit your follower growth. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...a...

On the 43rd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce sellers should be preparing for Black Friday/Cyber Monday. He dives into strategy testing, calendars, social media, email marketing, early announcements and much more. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of...

On the 42nd episode of Marketing Interruption, your host Andrew Maff talks about how e-commerce brands can and should create an omnichannel experience for their customers to keep as much brand awareness as possible while allowing the customer to be more comfortable with their purchase. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate...

On the 41st episode of Marketing Interruption, your host Andrew Maff talks about the controversial practice of driving traffic from off Amazon to Amazon, and if you are going to do it, the correct ways to do it. He talks about the pros and cons of why some sellers choose to vs. why some may not want to but also the ideas behind testing it. Tune in and enjoy today's interruption! LEAVE SOME FE...

On the 40th episode of Marketing Interruption, your host Andrew Maff recaps everything discussed from the prior week. He dives back into the many different Facebook advertising audiences to test, the daily newsletters everyone should subscribe to, Pinterest advertising, and the many different types of pop-ups and when to trigger them on e-commerce websites. Along with all of that he touches on som...

On the 39th episode of Marketing Interruption, your host Andrew Maff talks about the many different pop-ups e-commerce sellers should have set up on their stores, how to leverage them correctly, and how to take advantage of segmenting audiences.  Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Privy LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and...

On the 38th episode of Marketing Interruption, your host Andrew Maff dives into the benefits of Pinterest advertising and how it's helping sellers scale faster than ever before if they leverage the platform correctly. He talks about Pinterest growth as a company and how e-commerce sellers should consider testing their ad platform soon before it becomes as saturated as Facebook. Tune in and en...

On the 37th episode of Marketing Interruption, your host Andrew Maff discusses the 6 newsletters all entrepreneurs should sign up for to start their day with some great insights. All the newsletters mentioned are free and almost all are sent out daily. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Morning Brew - Marketing Brew - theCLIKK - Daily Carnage - TheSkimm - Th...

On the 36th episode of Marketing Interruption, your host Andrew Maff lists off the many Facebook Ad audience e-commerce sellers should be testing. Everything from Video Viewer lookalikes to lookalikes of visitors, purchasers, email lists, etc. not to mention the different population percentages to test! Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, plea...

On the 35th episode of Marketing Interruption, your host Andrew Maff recaps everything that was discussed from the prior week. He touches back in on the importance of Google Reviews, the perfect Instagram process, B2B strategies for B2C sellers can use, as well as hiring and vetting freelancers and contractors. With all of that, he also touches on some news and answers some listeners' questio...