The E-Comm Show

On the 70th episode of Marketing Interruption, Andrew Maff recaps the week to touch back on shoppable Instagram Reels, marketing specialists, LinkedIn Stories, Google Smart Shopping ads as well as some news going on in the industry. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-co...

On the 69th episode of Marketing Interruption, Andrew Maff discusses his experiences with Google Smart Shopping, when it worked, when it didn't, and how to know if you should be testing it for your e-commerce store. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marke...

On the 68th episode of Marketing Interruption, Andrew Maff talks about LinkedIn Stories and whether or not e-commerce sellers should care about them. He dives into some B2B strategies that B2C sellers can be used to grow their businesses. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have a...

On the 67th episode of Marketing Interruption, Andrew Maff talks about how the marketing industry, specifically in e-commerce, has changed over the years and how specialists, although necessary, are not as important as they once were as marketing strategies slowly start to merge into each other. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be su...

On the 66th episode of Marketing Interruption, Andrew Maff talks about how he knows Instagram would create shoppable Reels and how e-commerce sellers should start to leverage them. He also dives into how IGTV is still an area sellers should be tackling as well. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of co...

On the 65th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on e-commerce operations like SOPs and project management systems as well as dealing with the challenges of attribution modeling and whether or not sellers should offer free shipping. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - Asana Top of Mind by John Hall L...

On the 64th episode of Marketing Interruption, Andrew Maff reviews the age-old myth of offering free shipping and whether it should be done or not. He talks about how if it can be done, it should be, but also how it's not a game-ender if you can't. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of cours...

On the 63rd episode of Marketing Interruption, Andrew Maff talks about how attribution modeling has become more and more difficult as more paid advertising channels become available and what to do about it. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marketing question...

On the 62nd episode of Marketing Interruption, Andrew Maff talks about leveraging project management systems like Asana to not only benefit the SOPs but to also be able to see your business operating itself all within one platform so you can consistently fine-tune while easily getting updates on projects. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - A...

On the 61st episode of Marketing Interruption, Andrew Maff talks about the benefits of e-commerce sellers creating SOPs (Standard Operating Procedures) and how it can help them scale much quicker than they originally thought. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - Asana LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and rev...

On the 60th episode of Marketing Interruption, Andrew Maff recaps the week and touches on the TikTok purchase, Apple's possible search engine, leveraging UGC, and how e-commerce sellers can buy other companies to scale their business even faster. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Expert Secrets by Russel Brunson - Privy's Book LEAVE SOME FEEDBACK:...

On the 59th episode of Marketing Interruption, your host Andrew Maff talks about a topic that sometimes seems too far to reach for some e-commerce sellers, acquiring other businesses. However, he dives into how you could acquire other e-commerce businesses to grow your email list and even your product line by spending very little to zero dollars upfront. It may seem like a foreign concept, but it&...

On the 58th of Marketing Interruption, Andrew Maff talks about the benefits of UGC (User Generated Content), how to get more of it, and how to leverage it. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marketing question you'd like Andrew to cover in an upcoming epis...

On the 57th episode of Marketing Interruption, your host Andrew Maff talks about the new rumors swirling around about Apple creating its own search engine, what this could mean for all businesses, and of course, e-commerce sellers. He gives his opinion on whether the rumor is true but also what sellers can start to do to prepare in case it is true. Tune in and enjoy today's interruption! LEAV...

On the 56th episode of Marketing Interruption, Andrew Maff discusses the news of Oracle and Walmart buying 20% of TikTok and what that could mean for e-commerce sellers in the future. He also goes over why they did it and how sellers could take a page out of their book. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ......

On the very 55th episode of Marketing Interruption, your host Andrew Maff recaps everything from the previous week. He touches back on figuring out how to draw your line on content creation, Google WebP image files, TikTok advertising, and his opinion on ClickFunnels for e-commerce sellers. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to...

On the 54th episode of Marketing Interruption, your host Andrew Maff talks about the infamous ClickFunnels. It's been known primarily for businesses selling services, but can e-commerce sellers leverage it? And should they? He discusses his thoughts on selling products on ClickFunnels and whether it's better to create funnels there, or on Shopify. Tune in and enjoy today's interrupt...

On the 53rd episode of Marketing Interruption, your host Andrew Maff discusses TikTok advertising. Of course, this new platform that has been a hot topic all year has been growing quickly with both consumers and businesses, but how has it affected their advertising? he dives deep into the pros and cons of TikTok advertising and helps you decide if you should give it a try as well. Tune in and enjo...

On the 52nd episode of Marketing Interruption, your host Andrew Maff talks about the growing popularity of Google's WebP image files and if it's a good idea to hop on this trend. Google is making more and more steps to speed up your website and WebP images is one of them. Andrew gets into if you should convert your files and how to do it. Tune in and enjoy today's interruption! LEAV...

On the 51st episode of Marketing Interruption, your host Andrew Maff takes a different stance than usual. Instead of the typical approach of how to create a ton of content, he talks about where you need to draw the line. Not everyone can be everywhere at once and not everyone should be. He reviews where you should decipher that a line needs to be drawn on content creation. Tune in and enjoy today&...

On the very 50th episode of Marketing Interruption, your host Andrew Maff recaps everything from the prior week and touches on everything Amazon that was discussed. Amazon Live, the Amazon tech stack and the assumption of what is going to happen with Prime Day being in Q4 all gets reviewed. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to...

On the 49th episode of Marketing Interruption, your host Andrew Maff reviews how this crazy year has caused Prime Day to get pushed into October and what that means by having Prime Day in Q4 and how the average consumer may respond. He reviews this as well as what it is you can do as a seller to handle these unprecedented sales during Q4. Tune in and enjoy today's interruption! LEAVE SOME FEE...

On the 48th episode of Marketing Interruption, your host Andrew Maff jumps back into his Amazon tech stack and talks about the 6 product research tools every Amazon seller should try before committing to one. He discusses Helium 10, SellerApp, AMZScout, Jungle Scout, IO Scout, and Unicorn Smasher. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Helium 10 - SellerApp - AM...

On the 47th episode of Marketing Interruption, your host Andrew Maff talks about the 12 top Google Chrome Extensions that every Amazon seller should have on hand. He touches on Keepa, The Camelizer, FBA Calculator, AMZBase, Jungle Scout, Amazon FBA Keyword Tool, Amazeowl, Helium 10, AMZScout Pro, META SEO Inspector, MozBar, and Extensity.  Tune in and enjoy today's interruption! MENTIONED IN...

On the 46th episode of Marketing Interruption, your host Andrew Maff discusses Amazon Live and how some sellers have leveraged it to bring in new sales. However, he also dives into how it's not great for everyone and needs to be approached either at full speed or not at all. He even touches on how, if you are going to give Amazon Live a try, a few software to try to make your videos look thei...