The E-Comm Show

On the 84th episode of Marketing Interruption, Andrew Maff wraps up the Final BFCM Prep Series by touching on what sellers should be doing during the big weekend. While most sellers are refreshing their reports every 5 minutes to see how they're doing, Andrew suggests something a little bit different for sellers to be doing. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If...

On the 83rd episode of Marketing Interruption, Andrew Maff continues the Final BFCM Prep Series by getting into what sellers should be doing with their different marketing campaigns they'll be running during this time and how to prepare a visual calendar and even a visualization of triggers to better understand what will be happening when to ensure none of your campaigns overlap with each oth...

On the 82nd episode of Marketing Interruption, your host Andrew Maff continues the Final BFCM Prep Series by touching on what you should be doing during this time with the results of all of the things you've tested over the year and how to leverage that knowledge best for this year's Black Friday/Cyber Monday. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoy...

On the 81st episode of Marketing Interruption, Andrew Maff kicks off the Final BFCM Prep Series by diving into how sellers should be tracking their success throughout all of Black Friday/Cyber Monday to make sure they're investing their time into studying results so they can prepare even better for next year. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the...

On the 80th episode of Marketing Interruption, Andrew Maff recaps everything discussed during the week from promoting BFCM deals, giving your product an exclusivity feel, as well as trying out meme marketing or creating your own gifs. With BFCM right around the corner, it's all about small minimal adjustments to make it as best as possible! Tune in and enjoy today's interruption! LEAVE S...

On the 79th episode of Marketing Interruption, Andrew Maff talks about the different ways you can leverage gifs in your content to bring some character to your brand and increase engagement on social media, emails, blog posts, and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Giphy.com LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and revie...

On the 78th episode of Marketing Interruption, Andrew Maff dives into the fun, yet the slightly complicated practice of meme marketing and how e-commerce sellers can leverage interest trends to increase brand awareness and sales. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-comme...

On the 77th episode of Marketing Interruption, Andrew Maff goes into detail about the different ways you can give the elusion of exclusivity to increase interest and sales. Whether you create secret groups, offers to certain customers only, or even require applications to purchase a product. There are a ton of ways to build some mystery around your product line to increase word of mouth marketing....

On the 76th episode of Marketing Interruption, Andrew Maff talks about the many things you can do ahead of Black Friday/Cyber Monday to promote the sales you may be having to ensure you're gaining as much traffic to your e-commerce store as possible when it's game time! He dives into typical social media, blog posts, newsletters, etc. but also how you can leverage PR for the big weekend....

On the 75th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on YouTube content ideas for e-commerce sellers, when to tone down the email newsletters, social media content ideas, leveraging Twiter, and more. He also dives into some industry news as well as a book recommendation. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show...

On the 74th episode of Marketing Interruption, your host Andrew Maff talks about why e-commerce sellers should be leveraging Twitter to help them gain more insight on growing trends, joining conversations, customer service, and more. He even dives into how BlueTuskr uses Sprout Social to help them easily keep track of the many conversations that can be going at once. Tune in and enjoy today's...

On the 73rd episode of Marketing Interruption, your host Andrew Maff helps come up with some content ideas for social media posting when you may not have a designer, photographer, or videographer available to you. This includes getting UGC from your customers, gif, quotes, jokes, and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Canva LEAVE SOME FEEDBACK: If you...

On the 72nd episode of Marketing Interruption, Andrew Maff discusses how e-commerce sellers can figure out when to slow down email newsletters, whether promotional or informational, especially as the busy holiday season approaches. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-com...

On the 71st episode of Marketing Interruption, Andrew Maff discusses several ideas for e-commerce sellers to consider when starting a YouTube channel like behind the scenes videos, how-to videos, influencer interviews, product videos, and more. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE!...

On the 70th episode of Marketing Interruption, Andrew Maff recaps the week to touch back on shoppable Instagram Reels, marketing specialists, LinkedIn Stories, Google Smart Shopping ads as well as some news going on in the industry. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-co...

On the 69th episode of Marketing Interruption, Andrew Maff discusses his experiences with Google Smart Shopping, when it worked, when it didn't, and how to know if you should be testing it for your e-commerce store. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marke...

On the 68th episode of Marketing Interruption, Andrew Maff talks about LinkedIn Stories and whether or not e-commerce sellers should care about them. He dives into some B2B strategies that B2C sellers can be used to grow their businesses. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have a...

On the 67th episode of Marketing Interruption, Andrew Maff talks about how the marketing industry, specifically in e-commerce, has changed over the years and how specialists, although necessary, are not as important as they once were as marketing strategies slowly start to merge into each other. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be su...

On the 66th episode of Marketing Interruption, Andrew Maff talks about how he knows Instagram would create shoppable Reels and how e-commerce sellers should start to leverage them. He also dives into how IGTV is still an area sellers should be tackling as well. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of co...

On the 65th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on e-commerce operations like SOPs and project management systems as well as dealing with the challenges of attribution modeling and whether or not sellers should offer free shipping. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - Asana Top of Mind by John Hall L...

On the 64th episode of Marketing Interruption, Andrew Maff reviews the age-old myth of offering free shipping and whether it should be done or not. He talks about how if it can be done, it should be, but also how it's not a game-ender if you can't. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of cours...

On the 63rd episode of Marketing Interruption, Andrew Maff talks about how attribution modeling has become more and more difficult as more paid advertising channels become available and what to do about it. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-commerce marketing question...

On the 62nd episode of Marketing Interruption, Andrew Maff talks about leveraging project management systems like Asana to not only benefit the SOPs but to also be able to see your business operating itself all within one platform so you can consistently fine-tune while easily getting updates on projects. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - A...

On the 61st episode of Marketing Interruption, Andrew Maff talks about the benefits of e-commerce sellers creating SOPs (Standard Operating Procedures) and how it can help them scale much quicker than they originally thought. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Process Street - Asana LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and rev...

On the 60th episode of Marketing Interruption, Andrew Maff recaps the week and touches on the TikTok purchase, Apple's possible search engine, leveraging UGC, and how e-commerce sellers can buy other companies to scale their business even faster. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Expert Secrets by Russel Brunson - Privy's Book LEAVE SOME FEEDBACK:...