The E-Comm Show

On this 10th episode of The E-comm Show, our host and BlueTuskr CEO, Andrew Maff, is with Amber Thibaut of Coco Moon Hawaii . From a side hustle in Oahu, Hawaii to a brand that is now worth seven figures, Amber shares their secrets to growing a million-dollar business. Tune in to Amber and Andrew as they talk about how to put soul into your brand, create an original and authentic brand story, and...

On this 9th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff, is with Michael London and Johnna Devereaux of Bow Wow Labs , a doggie innovation hub that aims to not only provide the best innovation in pet care but as well as educate pet parents on how to better take care and protect their furry friends. Listen to Michael and Johnna as they share how a choking incident sparked th...

On this 8th episode of The E-Comm Show, our host and BlueTuskr CEO, Andrew Maff is with the duo brothers Michael and Brian Speciale of The Comfy , a giant wearable blanket that has been featured on Shark Tank. If you’ve ever been curious about what happens after the Shark Tank appearance and the sales hysteria that comes after, here are the Speciale brothers who are here to share with us what come...

On this 7th episode of The E-Comm Show, our host Andrew Maff is with Lisa and Jake Lane of Rinseroo where they talk about how the best ideas (and products!) happen in the shower, plus practical steps to take to make your idea a reality–from ideation to manufacturing, marketing, and distribution. Make sure to check out this episode with the power couple who reinvented rinsing as they share their le...

On the 6th episode of The E-Comm Show, our host Andrew Maff is with Brian Bianchetti, the fourth-generation owner and operator of People's Choice Beef Jerky –a family business that has been handcrafting artisan beef jerky for 90+ years in the heart of Los Angeles. If you’re curious to know the secrets to sustaining a multi-generational business and preserving the legacy of a family-run busine...

On the 5th episode of The E-Comm Show, our host Andrew Maff is with Mikey Moran, a serial entrepreneur and the founder and CEO of Private Label , a hair extension, and technology company helping entrepreneurs launch and manage their brands. Hop in on this episode with Andrew and Mikey as they discuss managing relationships with clients, suppliers, and manufacturers, community-building, reinvesting...

On the 4th episode of The E-Comm Show, our host Andrew Maff is with Dan Kaplan of The Game Steward , an e-commerce business investing and selling unique, innovative, and upcoming board games that haven’t hit the mass market yet. Game Steward offers the biggest collection of limited edition board games and Kickstarter games complete with extras and rare expansions providing board game enthusiasts w...

On this 3rd episode of The E-Comm Show, our host Andrew Maff is with Brendan Gillen of Fight Gear Direct . Fight Gear Direct sells all professional-level boxing gear, UFC, MMA, and home gym equipment. Apart from Fight Gear Direct, Brendan is also the founder of The Ecommerce Factory where they help retailers to navigate the e-commerce landscape and employ the right marketing strategies to grow the...

On this 2nd episode of The E-Comm Show, our host Andrew Maff is with Andrew Tjernlund of Tjernlund Products where he does a deep dive of scaling their business in Amazon’s industrial space. As the largest wholesale vendor in Amazon’s industrial space, Tjernlund Products has over 300,000 products under its belt and is currently at the 8-figure annual income mark. In this interview with Andrew, lear...

Here’s our first episode of The E-Comm Show with Andrew Maff as your host, and for our first guests on the show, we have Mark and John Cronin of John's Crazy Socks. This episode is a heartwarming take on business and e-commerce as Mark and John share their cause and vision for John’s Crazy Socks . Armed with business expertise and the heart of a social enterprise, John’s Crazy Socks shares th...

On the 85th episode of Marketing Interruption, Andrew Maff recaps this week's Final BFCM Prep Series and everything that was discussed for sellers to be doing to do final preparations for Black Friday/Cyber Monday. He touches back on tracking, testing, calendars, and what to do when the big weekend is finally here. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoy...

On the 84th episode of Marketing Interruption, Andrew Maff wraps up the Final BFCM Prep Series by touching on what sellers should be doing during the big weekend. While most sellers are refreshing their reports every 5 minutes to see how they're doing, Andrew suggests something a little bit different for sellers to be doing. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If...

On the 83rd episode of Marketing Interruption, Andrew Maff continues the Final BFCM Prep Series by getting into what sellers should be doing with their different marketing campaigns they'll be running during this time and how to prepare a visual calendar and even a visualization of triggers to better understand what will be happening when to ensure none of your campaigns overlap with each oth...

On the 82nd episode of Marketing Interruption, your host Andrew Maff continues the Final BFCM Prep Series by touching on what you should be doing during this time with the results of all of the things you've tested over the year and how to leverage that knowledge best for this year's Black Friday/Cyber Monday. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoy...

On the 81st episode of Marketing Interruption, Andrew Maff kicks off the Final BFCM Prep Series by diving into how sellers should be tracking their success throughout all of Black Friday/Cyber Monday to make sure they're investing their time into studying results so they can prepare even better for next year. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the...

On the 80th episode of Marketing Interruption, Andrew Maff recaps everything discussed during the week from promoting BFCM deals, giving your product an exclusivity feel, as well as trying out meme marketing or creating your own gifs. With BFCM right around the corner, it's all about small minimal adjustments to make it as best as possible! Tune in and enjoy today's interruption! LEAVE S...

On the 79th episode of Marketing Interruption, Andrew Maff talks about the different ways you can leverage gifs in your content to bring some character to your brand and increase engagement on social media, emails, blog posts, and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Giphy.com LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and revie...

On the 78th episode of Marketing Interruption, Andrew Maff dives into the fun, yet the slightly complicated practice of meme marketing and how e-commerce sellers can leverage interest trends to increase brand awareness and sales. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-comme...

On the 77th episode of Marketing Interruption, Andrew Maff goes into detail about the different ways you can give the elusion of exclusivity to increase interest and sales. Whether you create secret groups, offers to certain customers only, or even require applications to purchase a product. There are a ton of ways to build some mystery around your product line to increase word of mouth marketing....

On the 76th episode of Marketing Interruption, Andrew Maff talks about the many things you can do ahead of Black Friday/Cyber Monday to promote the sales you may be having to ensure you're gaining as much traffic to your e-commerce store as possible when it's game time! He dives into typical social media, blog posts, newsletters, etc. but also how you can leverage PR for the big weekend....

On the 75th episode of Marketing Interruption, Andrew Maff recaps the week and touches back on YouTube content ideas for e-commerce sellers, when to tone down the email newsletters, social media content ideas, leveraging Twiter, and more. He also dives into some industry news as well as a book recommendation. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show...

On the 74th episode of Marketing Interruption, your host Andrew Maff talks about why e-commerce sellers should be leveraging Twitter to help them gain more insight on growing trends, joining conversations, customer service, and more. He even dives into how BlueTuskr uses Sprout Social to help them easily keep track of the many conversations that can be going at once. Tune in and enjoy today's...

On the 73rd episode of Marketing Interruption, your host Andrew Maff helps come up with some content ideas for social media posting when you may not have a designer, photographer, or videographer available to you. This includes getting UGC from your customers, gif, quotes, jokes, and more. Tune in and enjoy today's interruption! MENTIONED IN TODAY’S EPISODE: Canva LEAVE SOME FEEDBACK: If you...

On the 72nd episode of Marketing Interruption, Andrew Maff discusses how e-commerce sellers can figure out when to slow down email newsletters, whether promotional or informational, especially as the busy holiday season approaches. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE! Have an e-com...

On the 71st episode of Marketing Interruption, Andrew Maff discusses several ideas for e-commerce sellers to consider when starting a YouTube channel like behind the scenes videos, how-to videos, influencer interviews, product videos, and more. Tune in and enjoy today's interruption! LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review! ...and of course, SUBSCRIBE!...