The Doula Darcy Podcast

As doulas, we spend our days nurturing, supporting, and caring for everyone else. But how can we also teach mothers how to care for themselves? In this week's episode, I'm joined by Dr. Gertrude Lyons , author of Rewrite the Mother Code: From Sacrifice to Stardust , for a conversation that completely reframes what it means to support women through motherhood. We dive into the concept of self-mothe...

Do you hate social media? You're definitely not alone. In fact, it's one of the biggest complaints I hear from doulas. In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too. Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways...

On the Doula Darcy Podcast, Darcy interviews Ciarra Morgan, owner of Empowered Beginnings in Austin, host of the Birth, Baby! Podcast, and founder of Birth, Baby! Academy, about using authentic networking to grow a doula business doula without relying heavily on social media or paid ads. Ciarra explains that the best early referrals come from other perinatal professionals such as chiropractors, pe...

Is Your Doula Business Feeling Slow Right Now? If your inquiries have slowed down, you're not alone. In this episode, Doula Darcy tackles the "elephant in the room" that many doulas are experiencing right now: fewer inquiries, fewer consultations, and a noticeable slowdown in business. Drawing from conversations with doulas across the English-speaking world and her own 16-year-old postpartum doula...

Why Doula Agencies Take a Cut (and Why Hard Conversations Matter) The Doula Darcy cuts right to the chase on this episode, urging doulas to stop complaining about typical 25–30% agency commissions (noting 45–50% is excessive) and explaining that agencies earn their cut by handling contracting, negotiations, interviews, background checks, references, invoicing, client management software, and the s...

You Can't Build a High-Value Doula Business with Low-Value Decisions In this candid and "slightly spicy" episode, Darcy challenges a pattern she's seeing across the doula industry: the constant search for the fastest, cheapest, and free-est way to build a doula business. From low-cost trainings to DIY websites and free mentorship requests, she breaks down why this mindset is quietly sabotaging dou...

In this episode, Darcy sits down with PR expert and seasoned doula Kristin Revere , founder of Gold Coast Doulas, to break down how doulas can bootstrap their own public relations strategy without spending thousands on a Public Relations agency. From pitching local media to leveraging national features, Kristin shares actionable, real-world strategies to help doulas get visible, build authority, a...

Would you ever guess that The Doula Darcy is an introvert? She is! And this week, she's sharing encouragement and practical tips for introverted doulas. She explains how introverts recharge alone, why she books her own hotel room at events to decompress and rest early, and how learning about introversion (including the book Quiet) reduced her guilt and helped her plan downtime.   Drawing on early...

Money, mindset, and what to actually do when your income grows In this episode, Doula Darcy is diving into a topic that doesn't get talked about enough in the doula world.  Money . Inspired by doulas in the My Doula Village community who are hitting consistent five-figure months, this conversation explores both the  practical strategies and the mindset shifts needed to handle more income with conf...

It's World Doula Week!  But what the heck does that even mean and what are we supposed to be doing? Doula Darcy breaks it down for you in this episode and shares 5 actionable things you can do to piggyback off of World Doula Week and spread awareness about your own doula business.  ✨ Connect with Darcy on Instagram : @thedouladarcy   / thedouladarcy     Join My Doula Village   for deeper training...

If you're a doula wondering what to post on Instagram to get more clients, this podcast episode is for you. Today I'm talking with Instagram expert Molly Cahill all about how doulas can use Instagram to grow a local business, attract more of the right clients, and stop overthinking social media. We cover what actually works on Instagram right now, why you do not need to go viral, and how to create...

If you've ever thought about adding passive income to your doula business but felt overwhelmed by building a course from scratch this episode is for you. Today I'm joined by Lizzie Bolliger (aka Fierce Lizzie), founder of Unmedicated Academy , to talk about what it really takes to build an online offer as a birth worker. We cover: How Lizzie went from high school math teacher to full-time online c...

The Power of In-Person Events for Doulas - Retreats, Summits, and Putting Yourself in the Room with Doula Darcy & Jodi Congdon   We're trying something new and doing a joint podcast episode of The Doula Darcy Podcast and The Birth Boss Podcast today!   In this episode, Darcy & Jodi discuss why in-person events are a powerful catalyst for business growth, mindset shifts, and community in the doula...

Curious about pricing strategies for doulas? It's your business, your decision! Explore why some doulas showcase prices online while others don't, and what might work best for you. Register for the free webinar that Darcy mentioned on How to Get Doula Clients here: https://douladarcy.com/webinar   RESOURCES MENTIONED 📥 FREE Doula Client-Getting Cheat Sheet → https://douladarcy.com/how-to-start-g....

In this episode, I'm coming to you from sunny Clearwater, Florida a few days ahead of The Birthworker Retreat. I share the behind-the-scenes of how I intentionally designed this event (and my life!) to match my personal needs and seasonal rhythms. From walks on the beach and hotel massages to the mindset shifts that took me from burnt-out martyr to thriving doula business owner, I walk you through...

There comes a moment in many doula businesses when everything is technically "working"… You're getting clients. You're good at what you do. You're busy, maybe sometimes too busy. And yet, the income still isn't where it needs to be. In this episode, I'm talking about the very real (and very common) moment when doulas hit an income ceiling  and what to do when you realize that trading hours for dol...

If you're a people pleaser (and if you're a doula… chances are high), this episode is for you. In this conversation, Darcy unpacks the quiet but powerful connection between the work doulas do for their clients — teaching them to advocate for themselves, ask questions, and trust their gut — and the places we  don't do that in our own lives and businesses. From birth rooms to living rooms, doulas ar...

Welcome to a real talk episode with Doula Darcy, recorded during that deliciously confusing week between Christmas and New Year's. In this solo episode, Darcy shares a side of her that you may not have seen much before: her passion for  personal finance and how it ties directly into doula sustainability and self-care. If you're ready to step into 2026 with more financial clarity, less stress, and...

In this episode, The Doula Darcy shares three simple year-end money moves she makes every December that reliably increase revenue in the next year. These steps take less than an hour each, but they compound in a powerful way. Most doulas try to "hustle harder," but earning more starts with strengthening what's already working. Darcy breaks down how to raise your rates confidently, reduce your taxa...

I share the behind-the-scenes of hosting my doula agency's biggest holiday party yet on today's episode. Hear all about how I strategically planned it to be both meaningful and a tax write-off! You'll hear how I: Used smart tax strategies (like the Augusta Rule!) to host a chef-catered dinner at home Created special moments for my team, including custom holiday cards Involved my teen boys in the p...

This week, I'm narrowing in on a question many people (including my parents) still ask me: What exactly does a business coach do? And why do you need one? I'm breaking it down through personal stories from my competitive gymnastics and diving days, showing how having a coach - whether on the mat, on the diving board, or in your business—can be the difference between floundering and flying. You'll...

This week I share how I'm restructuring my business this winter to better support my family and my energy, without the mom guilt. I talk about: Why I'm temporarily closing my membership, My Doula Village The real reason I'm not building a big team (and why you don't have to either) What bro marketers get wrong, and what actually works How entrepreneurship is really a journey of self-discovery The...

Someone asked Darcy on Instagram how doulas can be incorporating CEO days their doula business.   Darcy, who prefers the term 'Island days' over 'CEO days,' shares her personal strategies for maintaining a balance between work and relaxation.   She shares the importance of taking time to work ON your business rather than just IN it. Whether through designated weekly hours, full days off, or attend...

Want to meet the Business Coach Behind the The Doula Business Coach?  What happens when your business coach becomes one of your strongest cheerleaders and biggest expanders? In this episode, I'm pulling back the curtain and inviting you into a very personal (and often hilarious) conversation with  my business coach of three years, the incredible Amber Lilyestrom. Amber isn't just a business coach...

The only way to keep serving families without burning out is to design a business that earns you money even when you're not on call. I see it all the time. Doulas pour their whole hearts into their clients, only to realize their business only works if they are physically working. If you're on call 24/7… If you feel guilty every time you block off a weekend… If your bank account feels just as drain...