The Doula Darcy Podcast

You don't need a huge advertising budget to attract dream doula clients. In fact, you can build a thriving doula business for free (well, almost). In this episode, I share the only investment I believe every doula must make, plus the three free marketing strategies that will keep your client list full for years to come. I also get real about the importance of showing up - online, in your community...

Postpartum doulas often equate their value with how much they do —laundry folded, dishes washed, bottles sterilized. But what if the most meaningful support has nothing to do with physical tasks? In this episode, Darcy challenges the productivity myth and highlights the profound impact of simply being present, listening, and validating a new mom's experience. What You'll Learn: Why postpartum doul...

What should you actually bring and set up at your table if you're exhibiting at a Baby Expo, Baby Fair, or community event? If you've ever found yourself wondering how to stand out in a room full of vendors (without spending a fortune), this episode is your must-listen guide. I'm sharing lessons from my years producing mom and baby expos across New England. Plus - the exact strategies I've seen wo...

Darcy explains the number one mistake sleep consultants and doulas make when trying to attract clients. Simply posting on Instagram and relying on cute Canva content won't bring clients rolling in. Instead, building a strong marketing foundation with a lead generation funnel and effective systems is crucial. Learn about the importance of turning strangers into followers, followers into leads, and...

In today's episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here's why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired. You'll learn: Why clarity in your offer leads to more clients How I became the go-to C-secti...

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas. If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful. What We Cover: What SEO really is and why it's not as scary as it se...

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed. Alex shares the reasons why it's so critical that doulas understand the spectrum of...

Join us for a joy-filled episode of the Doula Darcy Podcast, recorded live from the Maine Doula Retreat hosted exclusively for members of  My Doula Village . Doulas from across the country share what it's like to step away from daily responsibilities and immerse themselves in three rejuvenating days by the ocean in Maine. Hear candid reflections on burnout, sisterhood, business breakthroughs, and...

In this episode, Darcy invites you behind the scenes for a candid, inspiring look at how she blends her life and her business — and why it's essential for every doula (and entrepreneur) to stop separating the two. She shares her recent experiences at a transformative mastermind retreat and live event with her business coach, the power of stepping away to work on your business (not just in it), and...

In this refreshingly honest episode, Darcy chats with longtime 1:1 coaching client Kelli Blinn, a Columbus, Ohio-based birth doula and childbirth educator, about her journey from teaching private classes to launching her first online childbirth education course. They dive deep into the realities of creating "passive" income, overcoming personal hurdles like tech fear and self-doubt, and why childb...

Feeling stuck trying to grow your doula business without burning out on social media or spending money on ads? In this session, visibility expert and business coach Tracy Beavers shares her best strategies to help doulas gain more visibility 100% organically. Learn how to:  Create 90 days of content in 30 minutes Use Facebook or Instagram to actually get leads Overcome the fear of putting yourself...

In this heartfelt episode, Darcy returns after a brief break to shed light on a topic not often discussed in the doula community—the feast or famine cycle of doula work. Drawing from 15 years of experience, she normalizes the ups and downs doulas experience in their client flow and income. Darcy offers mindset shifts, marketing insights, and actionable tips to help doulas ride the wave of unpredic...

From Side Hustle to Six Figures with Christine Rogers Episode Summary: In this inspiring episode of The Doula Darcy Podcast , I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, st...

Doulas, are you turning away clients because you're booked solid?   It's a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you. If you're passing client referrals along to other doulas (without getting anything in return) but can't imagine starting an agency because it feels too big, too complicated, or just  too much —this epis...

In this episode of the Doula Darcy Podcast, host Doula Darcy, a seasoned business coach for doulas, interviews Allison Coleman of Austin Baby Guru and ABG Doula Training. The average doula burns out within 2-5 years. But not Allison Coleman. She's been thriving for 26 years! What's her secret?  Boundaries. Crystal clear, unapologetic boundaries. From charging premium rates to setting expectations...

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don't truly reflect who you are as a doula? In this episode, I sit down with  Jillian Anderson , an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts. We dive into: ✅ Why copywriting...

In this episode, I'm coming to you live from Clearwater, Florida, where I've spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I'm diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being. You'll hear about: How I've lear...

In today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula. Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartum doula schedule and is turning away clients! And now, she's working on her digital course to help parents ask the right questions and spot the red flags...

New Year Website Optimization Tips In this episode of The Doula Darcy podcast, Darcy, a business coach specialized in helping doulas grow their businesses, kicks off 2025 with insights on some simple ways to make sure your doula website is serving you in the best way. Hear a couple stories about "bad website" experiences that Darcy had recently and how doulas can avoid these problems.   Darcy delv...

Build a Business That Feels Right for You Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You're not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success. Darcy shares her journey from corporate life to becoming a thriving postpartum doula and bu...

End-of-Year Reflections and Strategies for Doula Business Success  Join Doula Darcy as she guides you through her end-of-year process for reflections and strategies to kick off the next year in the best way possible.   In this episode, Darcy offers practical advice on ending the year by cultivating feelings of gratitude, celebrating achievements, and using that to prepare for 2025.   Listeners wil...

In this episode of The Doula Darcy Podcast, host Darcy discusses the intersection of doula work and sleep consulting with her guest Jayne Havens. Jayne is the founder of Snooze Fest Sleep Consulting and the Center for Pediatric Sleep Management.   They explore how adding sleep consulting to a doula's skill set can provide business growth, increased flexibility, and work-life balance.   Darcy and J...

In this special and lively episode of the Doula Darcy podcast, episode #13, host Darcy introduces Randy Patterson, known as the 'Rock and Roll Doula', founder of ProDoula and author of the book "The Matriarch Rules".    Randy Patterson is unrelenting and unapologetic and she shares her battle cry:  Own your power and charge your worth, doulas! In this electrifying episode, she shares how to see yo...

Transforming Doula Careers Through Community and Support with Kaitlin McGreyes of Be Her Village   In this episode of the Doula Darcy podcast, host Darcy, a business coach for doulas, chats with Kaitlin McGreyes, founder of Be Her Village. They discuss their shared mission to help more families access doula support, even though they go about this goal in different ways. Doula Darcy helps doulas re...

Doula Agency Success: Insights and Strategies from Two Doula Agency Owners If starting a doula agency is on your radar - you do not want to miss this episode! In this episode of the Doula Darcy podcast, host Darcy, an experienced doula business coach and small doula agency ownder, discusses the dynamics of running a successful doula agency. Darcy is joined by Jodi Congdon of Hip2Heart.  Jodi owns...