The Doctor of Digital TM

The Doctor of Digital™ GMick Smith, PhD

Business EN ↓ 667 episodes

Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...

Author

The Doctor of Digital TM

Category

Business

Podcast website

www.spreaker.com

Latest episode

Jul 8, 2026

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Episodes

Why Is Video Marketing Important? 5-Minute Lunch Lesson Digital Brownbag LXXVII - The Doctor of Digital™ GMick Smith, PhD 21.08.2021

According to Hubspot, more than half the consumer population wants to see more video content from a brand or business they support. That alone can be a huge motivating factor but it’s not the only reason video marketing is important. I review a few of the ways videos can impact your digital marketing strategy. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digit...

How Does Video Continue the Conversation? 5-Minute Lunch Lesson Digital Brownbag LXXVI - The Doctor of Digital™ GMick Smith, PhD 20.08.2021

When a company builds a website, aside from the addition of new product pages or blog posts, there are few changes made to the content. Videos allow you to continue telling your story and engage with your customers, clients, and visitors in a dynamic fashion. I review numerous ways you can use videos to take the conversation you began with your website even further. Become a supporter of this podc...

What Is Video Marketing? 5-Minute Lunch Lesson Digital Brownbag LXXV - The Doctor of Digital™ GMick Smith, PhD 19.08.2021

This opening episode will begin with keeping the conversation going with video marketing. Digital marketing has changed a ton over the years. First, digital marketing started out with websites: many of them. Suddenly, pay per clickclipclips became popular and had to be added to a suite of offerings. A few years later, the trend moved towards advance paid search, Google display ads, and Google rema...

How Did American Bands Market & Imitate the Beatles British Invasion? TuneSmith Series W - The Doctor of Digital™ GMick Smith, PhD 13.08.2021

“Lies” is a song written by Beau Charles and Buddy Randell, performed by The Knickerbockers; the single was produced by Jerry Fuller. It reached #20 on the US pop chart in 1965. It is famous for often being mistaken for a Beatles track due to its similarities to their style and harmonies. According to Robert J Thompson, Director of the Center for the Study of Popular Television at Syracuse Univers...

What Are Closing Thoughts on Conversational Marketing? 5-Minute Lesson Digital Brownbag LXXIV - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

By now, you hopefully don’t need to be convinced that conversational marketing and chatbot technology is worth your consideration as a business owner. The evidence that’s far has been clear, consumers prefer this type of interaction, which is only growing in popularity as the underlying technology improves over time. As a iamb predicted learning capabilities get more powerful, cost savings and sal...

Why Should I Adopt a Conversational Marketing Approach? 5-Minute Lesson Digital Brownbag LXXIII - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

There are several ways a conversational marketing strategy can support your business goals. According to one online chat service and one of the first to use the term conversational marketing, there are several most popular ideas for using chat bots in your business. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

How Can I Leverage Chat-like Conversions with Customers? 5-Minute Lesson Digital Brownbag LXXII - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

Many businesses selling products online can now do it directly within chat applications like Facebook Messenger. This behavior eliminates the need for someone to click a link and visit an external site. Keep in mind, the likelihood of selling directly “inside” chat is somewhat reliant on the type of product you’re selling and your sales cycle. Become a supporter of this podcast: https://www.spreak...

How Have Chatbots Changed the Way People Interact & Buy? 5-Minute Lunch Digital Brownbag LXXI - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

Currently, technology allows for strategic account persona profiling, predictive engines for next best product or service recommendations, and a variety of other intelligent automation options; all of which are driven by the power of AI. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

What is the Rise of AI in Conversational Marketing? 5-Minute Digital Brownbag LXX - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

At the heart of modern conversational marketing is artificial intelligence. Want to some the concept of AI hearkens memories of the 1984 movie The Terminator, no cyborg assassins are traveling back in time to erase the future and preserve Skynet’s existence. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

Stand For Freedom Promo 7 August 2021 - The Doctor of Digital™ GMick Smith, PhD 08.08.2021

Stand For Freedom 7 August 2021 5:30 pm Guest Speaker Peggy Hall The Village SD 2611 El Cajon Blvd San Diego 92104 Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

What Exactly is Conversational Marketing? Five-Minute Lunch Lesson Digital Brownbag LXIX - The Doctor of Digital™ GMick Smith, PhD 07.08.2021

If this is the first time you’ve heard of the term conversational marketing, you’re likely not alone. While the act of carrying on a conversation with another person is an every day activity, things can start to get a little fuzzy when his term is paired up with the discipline of marketing. Time to fill out a short survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyo...

How Can Facebook Ads Grow My Business? Simplified & Explained Episode #150 - The Doctor of Digital™ GMick Smith, PhD 05.08.2021

Who can grow from Facebook ads?; how Facebook ads work;; how much to spend; lead generation: quantity versus quality; the secret weapon; and Facebook as versus Google Ads. In summary: this is an opportunity for you; plan for a safe discovery campaign; scale up in steps once you have confidence; and, engage a qualified professional to avoid pitfalls. Mick Smith, Consultant M: (619) 227.3118 E: mick...

Chapter 26 Mothers Win 92% of Contested Custody Cases Burning Serial - The Doctor of Digital™ GMick Smith, PhD 04.08.2021

“Ms. Silena has me sleep in her bed. She says there is nothing more loving than inviting kids in your bed.” “Happy, no, who could be happy? What happens to Kaitrin in the meantime?” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate...

Final Ideas: How Do I Convert Website Visitors Into Leads? 5-Minute Lesson Digital Brownbag LXVIII - The Doctor of Digital™ GMick Smith, PhD 04.08.2021

Final thoughts: no email privacy next to the email form, lack of communication choices, inadequate shipping and pricing information, too many links leading to too many destinations, considerations for e-commerce sites, quality images, useful product descriptions, video, avoid clutter, simple menus, make it searchable, minimize the checkout process, offer free shipping, quality hosting, customer re...

Chapter 25 Silena Burning Serial - The Doctor of Digital™ GMick Smith, PhD 03.08.2021

I have to be strong for her. “Yes?” Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

How to Convert with a Pop-Up, Chat, and What Should I Avoid? 5-Minute Lunch Lesson Brownbag LXVII - The Doctor of Digital™ GMick Smith, PhD 03.08.2021

How do I convert website visitors into leads with pop-ups, live chat in Bots, and what should I avoid? There may be too much text, error pages, broken links, and anything that does not work, and required fields. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

Chapter 24 Representation for Custody Trial Burning Serial - The Doctor of Digital™ GMick Smith, PhD 29.07.2021

“All right, you can get a witness but the point is moot now.” “I’m not too thrilled with the turn of events but Sally, we have to go, Kaitrin is scheduled to come back from her Communion Lunch.” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things...

What Are the Best CTA Practices? 5-Minute Lunch Lesson Digital Brownbag LXVI - The Doctor of Digital™ GMick Smith, PhD 29.07.2021

Here are a few CTA best practices: easy to notice, above the fold, action oriented words, use first person voice, right page, right time, and sense of urgency. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write...

Chapter 23 The Union of Church and State Burning Serial - The Doctor of Digital™ GMick Smith, PhD 28.07.2021

Waynesdale is the little town upstate where the Theus and my mom’s family are from. “The whole photography scene was a setup; there was no professional photographer there.” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscri...

Converting Visitors into Leads: What Do I Do Next? 5-Minute Lunch Lesson Digital Brownbag LXV - The Doctor of Digital™ GMick Smith, PhD 28.07.2021

Once your site visitors determine they are in the right place, and a place they can trust, the next question they’ll ask themselves is: what am I supposed to do next? How do I learn more? How do I get in contact with this company? What is next step I need to take? All are questions your visitors will start asking themselves, especially as they look to engage with you further. That’s why paying att...

Who Was the Wonder of Motown? "Uptight (Everything's Alright)," Stevie Wonder, TuneSmith Series V - The Doctor of Digital™ GMick Smith, PhD 28.07.2021

Stevie Wonder’s legacy remains as one of the most visionary artists of the past 50 years. Wonder opted for arguably the greatest sustained run of creativity in the history of popular music. Marketed as a prodigy, a complete artist, producer, and musician, and then marketing social themes, Wonder spent five years reviewing the entire history of popular music with his releases. Time to answer a quic...

Chapter 22 Eulogy Burning Serial - The Doctor of Digital™ GMick Smith, PhD 27.07.2021

“Deborah, Anne’s reign of terror has got to end; she’s nuttier than a fruitcake.” “I want to write a note; I want flowers. Remember when we would go to Waynesdale to visit? I like fixing up the memorials with flowers. Can we go again?” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like...

What Builds Website Trust? 5-Minute Lunch Lesson Digital Brownbag LXIV - The Doctor of Digital™ GMick Smith, PhD 27.07.2021

No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. These are all powerful sources of content for moving prospects even closer to the final buying stages. Case studies are underutilized, which makes them even more powerful. They allow you to tell stories about your brand, and people love stories. Case studies are typically specific to yo...

What Is Kinky? “You Really Got Me,” The Kinks The TuneSmith Series U - The Doctor of Digital™ GMick Smith, PhD 27.07.2021

Despite being one of London’s most exciting new bands in 1964, the Kinks were off to a rocky start. After releasing two singles which flopped, Pyle Records was threatening to drop the band if the next single wasn’t a hit. “You Really Got Me” saved their careers and created their most iconic track. More than that, this song’s revolutionary sound and attitude would forever change the course of rock...

Chapter 21 Happy Father-Daughter Day Burning Serial - The Doctor of Digital™ GMick Smith, PhD 24.07.2021

Grandma left and mom clutched her breast when she got back home hyperventilating, I got her a glass of water but she filled in the gaps to what I could see down the street. I called Deborah to do something. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three s...

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