The Doctor of Digital™ GMick Smith, PhD

Google Analytics is the leader in the data tracking game. The chances are high that your business is already using Google Analytics in some capacity. And if you’re not, you’ve probably at least heard of it. With Google and Analytics, you can track various conversions related to your website and your sales all in one place. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-do...

Use the same SMART litmus test you used for goals for evaluating each of the KPI’s your team comes up with. If your business goals are specific, measurable, achievable, relevant, and time bound but your KPI’s aren’t your insights are going to fall flat. Beyond these parameters, there are other things to keep in mind when setting your data points. I list three of the big ones to consider. Become a...

SMART Is an acronym used to help marketers best to find their business goals. As your brainstorming goals, run each one that you come up with through the following test to see if it’s actionable and attainable. S specific, M measurable, A achievable, R relevant, and T time bound. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/sup...

It’s not always easy to put data to use. When it comes to making the most of their insights, too many businesses fall into familiar traps that limit the impact of their existing data and stand in the way of them making informed marketing decisions. There are plenty of ways to do data wrong, but these traps generally fall into three camps: tracking marketing data, but doing it incorrectly. Tracking...

The space race and rock ‘n’ roll launched at the same time, so it’s no surprise musicians marketed UFOs and the skies for inspiration. While some tunes have focused on rocket men and space cowboys, others have ruminated on the idea of extraterrestrial beings invading earth’s orbit. Early rock hits went the route of the novelty song, “Flying Saucers Rock and Roll” and “The Purple People Eater,” whi...

Both close rate and churn rate will identify how your business is performing overall. However, when we incorporate our business experience metrics and our customer loyalty experience metrics, a much more robust picture comes to life. When churn is gradually increasing two percentage points of the six months, we can now look at our NPS scores to check on their performance. Become a supporter of thi...

Within the NPS system, customers who provide scores of nine and 10 are considered promoters. These promoters are customers who continue to buy from you, refer customers to you actively, and advocate for your brand. Customers who provide scores between zero and six are considered detractors. These customers are not happy, whether it’s due to service, product performance, interaction with your busin...

In truth, we are at a point in time where the customer experience matters more than ever before. Everyone has had a great experience with a company or provider that left you feeling happy and satisfied. On the other hand, everyone has also had a bad experience with a brand. We all have stories of interaction with businesses, both positive and negative, and we share the stories with our family and...

Being proactive takes a great deal of courage, foresight, and willingness to listen to a business’ greatest exterior asset: its customers. From the previous examples, it is clear that Blockbuster didn’t listen to the marketplace at all and faded away. Blackberry took stock of what the market was telling them. But they chose to ignore the feedback they were receiving in favor of what their designer...

Customer loyalty is so highly sought after that businesses are willing to pay customers through rewards programs. In theory, these programs keep customers coming back to a company so that they can build upon their rewards. However, the problem with rewards programs is that they really don’t address why a customer is loyal to a brand or product. Loyal customers at Company X would make their purchas...

Be sure to listen to the previous episodes and now finishing up on security and privacy considerations. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

Coordination between sales and marketing is one of the primary challenges to achieving an organization’s sales goals. In many instances, the two departments don’t even share the same definition of a lead: so this is probably the right place to start. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

If you’re sold on a CRM and marketing automation for your business, it’s time to do a little research. There are many platforms available, each offering a variety of features. What makes one platform better than the other all depends on what features are most important for your business. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--127...

Marketing automation increases a business’s ability to collect and use data to make sound business decisions. The information you get from your automation tool will help you understand your perspective customers’ wants and needs better. It will even give you the ability to predict their behavior. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith...

A strong customer experience is essential today. According to Salesforce, one of the most popular CRM systems in the market today, three out of four consumers spent more money with the company because of a positive customer experience. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

For as long as there have been lead generation strategies, they have been methods for keeping track of leads. Whether it’s a spreadsheet, a series of sticky notes, or a giant dry erase board, systematically working your leads through a sales process has always been a critical component of running a successful business. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor...

For small businesses and marketers, nano influencers provide you with an audience interested in your brand’s unique benefits and provide the opportunity to increase your brand’s social exposure. To find nano influencers research industry niches for popular hashtags and study other companies like yours who have engaged social influencers. People are researching brands, investigating company culture...

In this episode I’m going to switch gears a bit and get into how Social Media impacts the way your products or services are being found online. Unless you live under a rock, you know about Social Media. As business owners and marketers, we use social media in a strategic sense to increase leads and drive traffic to our site. Social media helps us develop trust with our audience and enhance brand r...

Voice search is disrupting the current digital marketing landscape. We need to take action today to pivot with the changes to come. Voice search is becoming conversational, meaning our searches are more elaborate. We’re no longer entering queries like online sales training. Instead, we ask, what is the best online sales training course to help me close more sales? It’s now less about the keywords,...

In the last episode I covered the basic concept of On-SERP SEO, what we really need to work on as marketers and businesses is our mindset. We need to factor in certain challenges such as the possibility of lower click through rates and make it up by capitalizing on the growing presence of featured snippets, site links,, and other media available on the search engines. Become a supporter of this po...

I will be covering several episodes of SEO and social media. After all, some think they are two distinct digital marketing tactics, each with their own goals and strategies, so do you? The truth is, both SEO and Social Media play connected roles and how your target audience finds, researches, and interacts with your brand. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-do...

Some may say conversation leads to conversion. There are many types of conversions, but a simplified version would be a user becoming a prospect, a prospect making a connection, and a connection turning into a customer. Every time a visitor converts, it increases business growth and prosperity and possibly creates a lifetime client. So how do videos help turn these leads into customers? Become a s...

Video Marketing has come a long way in the last decade and continues to be evolve. Despite the growing role of video in digital marketing, there are still businesses that have yet to implement it. While the concept of video marketing is not new, its use in modern advertising might be daunting to newcomers. There’s always a bit of a challenge when implementing a new marketing technique, and video i...

Now that you understand what and why of video marketing, it’s time to focus on the how. Like any other form of marketing, poor execution could negatively effect sales and brand credibility. However, don’t get too caught up in video quality. People care more about the authenticity of your brand and the content you’re sharing than the quality of your videos. I review some tips to get you started. Be...

Depending on the action you want your viewers to take after watching your video, there are many kinds of video marketing options to choose from. You can use videos at any stage of your sales or marketing funnel. But they are most frequently used as top funnel tools for education or raising brand awareness. I outline some different types of marketing videos. Become a supporter of this podcast: http...