The Doctor of Digital™ GMick Smith, PhD

After a website visitor has determined that they are in the right place, the next question they’ll ask themselves is: do I trust this website? That’s why trust elements such as content and images can have a real impact. Your visitors want to know they’ve not only landed in the right place, but they are somewhere they can feel comfortable sharing their contact details. Time to answer a quick 4-ques...

“A. I can’t imagine why you want to drag it out at $400 an hour, either.” The Officer ruled: “the child is here so I’m taking the violin so it stays here with the babysitter. Indeed, Mrs. Theus, wouldn’t it be a fine thing for your husband to find you here visiting, only to land up in the Pennsylvania jail? I would suggest that you leave immediately or that’s exactly what will happen,” the Officer...

The right information at the right time: the heart of optimizing your site for conversions lies in providing the correct information at the right time. Plenty of businesses make the mistake of asking for too much, too soon. A strategically designed flow builds upon each piece of content to support the next thing a customer will experience. Take charge of your visitors’ experience by offering the f...

Waiting for the transcript, I tried Dr. Heschel’s exercise on assertiveness when she asked me to recite the interaction at Kaitrin’s Reconciliation ceremony, in preparation for her First Holy Communion. “A. I can’t imagine why this marriage didn’t work, can you?” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HI...

Here are the user flow principles I recommend following when optimizing your website for conversions. You don’t want to give your visitors too many choices, too soon. You only give your visitors a limited amount of options so you can control their experience on the website. Another note on keeping it simple: it’s wise to minimize distractions to your users by omitting gratuitous images and unneces...

“I mean to get her deposed and on record, formally.” “Fine, yes, the transcript is on its way. I found out more than I suspected.” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon...

Web design by trial and error is not a strategy. Building a performance-based website is not just about design; it’s about architecture. You wouldn’t build a house without a blueprint, so why would you develop your site without one? An architect designs a custom home around the homeowner’s lifestyle. A good web designer creates a website around the user’s experience: the buyers journey. The layout...

“A pediatrician and a Court-appointed shrink say a child can be left alone.” “You mean a deposition?” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you! Amazon Associate ID is thedoctorofdi...

The 90 day website accessibility checklist includes start documenting research and conversations, get your website tested, enlist the help of a digital marketing professional, put a website accessibility plan together and start implementing, and maintain and review beyond the 90 days. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzU...

What is website accessibility? Why is website accessibility important? Elements impacting website accessibility. Benefits of having an accessible website. Recommendations and next steps. Document research and conversations. Get your website tested. Enlist the help of a digital marketing professional. Put a website accessibility plan together. Maintain and review periodically. Time to answer a quic...

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I was jolted out of my complacency by reality. I got a surprise call but at least I got a call. “Perhaps a trial but Protective Services should step in immediately. Are they involved?” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me: r...

Once you’re done with contact mapping with existing contact you will be able to start planning new content. You may use a spreadsheet to organize, direct, and prioritize your content production according to your goals. You can use Google Sheets, Airtable, Trello, or another service for your editorial calendar planning. It’s essential to choose a tool that keeps everything in one place, allows for...

Here are three steps you can use to ensure your content plan aligns with your inbound marketing objectives: set marketing goals, map the available contact to your goals, and identify the buyer’s journey for your buyer personas. Put these three steps down in a single document and build out the details from there. There is a bit more about each step to help guide you. Time to answer a quick 4-questi...

I strongly urge Mr. Theus to approach therapy differently than he has in the past. “Fact. Children are 88% more likely to be seriously injured from child abuse or neglect by their mothers than by their fathers.” US Department of Health and Human Services Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT...

The steps of your buyer’s journey correspond to the stages of your marketing funnel. The marketing funnel describes a customer in relation to your brand. When they’re brand new or entering the awareness phase, they may only be a site visitor with no intention to purchase. However, they move down the marketing funnel a bit when there’s a notion that they fit your target market. It’s important to no...

The fourth component of an inbound marketing strategy is content. The fifth and final major component of an inbound marketing strategy is goal-setting. Contact Marketing is a strategy focused on producing and distributing relevant and valuable content to attract and engage a particular audience. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1...

Inbound marketing is exactly what it sounds like: marketing that draws customers to you, rather than actively reaching out to them. Though there are hundreds of ways to “do” inbound marketing, inbound marketing is not about forcing a sale on your potential client. If anything, inbound marketing is about pre-selling your leads and warming them up to you long before they speak to your sales team. Ti...

Mastering Presentation Secrets https://www.facebook.com/groups/masteringpresentations The civil rights era might be American culture’s most relentlessly mythologized decade, and nowhere has that been marketed more successfully when mythmaking our collective memory of music festivals. Woodstock has become a shorthand for the counterculture’s zenith, Altamont for its nadir, while Monterey—which feat...

Let’s walk through each of the three main phases of a modern inbound marketing methodology: attract, engage, and delight. Attract: you can’t build a relationship with potential customers if you don’t know who you want to attract. Engage: after you start to attract your audience, it’s time to engage them. Delight: after you’ve built trust with your target customers through engagement, the third and...

The most current model of inbound marketing methodology is a cycle called Flywheel. In this model, consistent personal relationships will be strong drivers of your business growth as you provide more opportunities to sell and better serve customers and prospects. Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HI...

“You have your wife to thank for that.” “He had no insight into himself, he was often oblivious of the impact of his behavior, and did not take feedback very well; he was very intense.” Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit If you like the Podcast please do three simple things for me:...

What determines success in inbound marketing? It all starts with, you guessed it, the best strategy driving it. Your role as an inbound marketer is to guide your customers down a path that gives them the information and resources they need and want throughout their buyer’s journey. Your company should be an authority in your industry and all the topics surrounding your products and services you of...

Pete Seeger was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, he also had a string of hit records during the early 1950s as a member of the Weavers, most notably the recording of Lead Belly’s “Good Night Irene.” Peter, Paul, and Mary was an American folk group formed in New York City in 1961, during the American folk music revival phenomenon. The trio was...

“Fax that to me,” Deborah said, “I won’t be able to get Kaitrin out of public school this week, but as long as you allow Anne to renege on her promise to pay for Kaitrin’s education, you can send Kaitrin to Holy Spirit next week. Usually a Master will not allow one parent, with only co-legal custody to determine where a child will go to school.” “So the way this bankruptcy business goes down is th...