The Doctor of Digital TM

The Doctor of Digital™ GMick Smith, PhD

Business EN ↓ 667 episodes

Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...

Author

The Doctor of Digital TM

Category

Business

Podcast website

www.spreaker.com

Latest episode

Jul 8, 2026

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Episodes

Get Behind Fanny? Part 2 The TuneSmith Series Episode NN The Doctor of Digital™ GMick Smith, PhD 13.02.2022

Fanny: the untold story of the orignal Queens of Noise. How was the first all-girl rock band marketing? Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https...

What Are 10 Easy Steps to Record a Podcast on Zoom? Episode #CXCIII The Doctor of Digital™ GMick Smith, PhD 13.02.2022

Step #1 Download and setup Zoom. Step #2 Setup microphone and headphones. Step #3 Adjust Zoom settings for best audio. Step #4 Optimize your recording environment. Step #5 Invite guests to the recording. Step #6 Run pre-flight check. Step #7 Click record. Step #8 Import files into editing software. Step #9 Edit your podcast episode. Step #10 Publish. Mick Smith, Consultant M: (619) 227.3118 E: mic...

Get Behind Fanny? The TuneSmith Series Episode MM The Doctor of Digital™ GMick Smith, PhD 13.02.2022

How was the first all-girl rock band marketed? Fanny: the untold story of the original Queens of Noise. Mastering Presentation Secrets Mick Smith, Consultant M: (619) 227.3118  E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive...

What is an Instagram Marketing Strategy in 8 Easy Steps? Part 4, CXCII, 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 12.02.2022

#7 Fast-track results with Instagram Ads. #8 Make consumer purchases simple with Instagram shopping tools. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: ht...

What is an Instagram Marketing Strategy in 8 Easy Steps? Part 3, Episode #CXCI, 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 12.02.2022

#5 Amplify Instagram reach with hashtags. #6 Supplement Organic Instagram content with influencer and User-Generated Content. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis?...

What is an Instagram Marketing Strategy in 8 East Steps? Part 2, Episode #CXC 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 12.02.2022

#4 Keep your Instagram copy focused on your end goal. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https://hubs.ly/Q0139TgJ0 Website: https://www.wsiworld...

What Are 5 Tools to Improve Your Podcast (or Business) Copywriting? Episode #CLXXXIX The Doctor of Digital™ GMick Smith, PhD 12.02.2022

1. Grammarly; 2. Hemmingway; 3. Cliche Finder; 4. Headline Analyzer; and 5. Email Subject Line Analyzer. Grammarly is a browser extension you can download on Google Chrome that will automatically check all of your online writing for basic spelling and grammar mistakes. When the program finds errors, it will underline them in red and provide a suggested replacement. If you want to invest a little m...

What is An Instagram Marketing Strategy in 8 Easy Steps? Episode #CLXXXVIII 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 12.02.2022

#1 Plot Instragram posts to align with your marketing plans and goals. #2 Adjust your Instragram posting schedule as you grow. #3 Modify your organic content mix to reflect your audience's shifting demographics and preferences. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Tal...

What Are 7 Ways to Optimize Facebook for Leads and Conversions? Part 3, #CLXXXVII, 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 10.02.2022

#5 Run Facebook Lead Gen Ads. #6 Optimize results with dynamic formats and creative. #7 Develop interactive instant experiences. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analys...

What Are 7 Ways to Optimize Facebook for Leads and Conversions? Part 2, CLXXXVI, 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 10.02.2022

#3 Build remarketing audiences to target with Facebook ads. #4 Identify and promote top-converting landing pages. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know...

What Are 7 Ways to Optimize Facebook for Leads & Conversions? Episode #CLXXXV 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ 10.02.2022

#1 Restrict each organic and paid post to 1 goal and 1 CTA. #2 Put your products on Facebook via Facebook Shops. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know...

What Are 11 Tips to Grow Your Brand with LinkedIn Marketing? Part 2, Episode #CLXXXIV The Doctor of Digital™ 10.02.2022

#7 Use images. #8 Boost your content directly in your audience's feed, using Sponsored Content. #9 Use Native LinkedIn Video. #10 Take advantage of LinkedIn's additional features. #11 Grow your voice as a thought leader in your industry. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives...

What Are 11 Tips to Grow Your Brand on LinkedIn? Episode #CLXXXIII The Doctor of Digital™ 09.02.2022

Part 1: Ensure that branding is consistent across LinkedIn. Incorporate rich-content features. Make use of your existing content streams. Experiment with sponsored updates. Participate in key groups and encourage colleagues/employees to connect. Define your audiences better for increased lead generation. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:...

Does Reverse Psychology Work for Podcasting? Episode #CLXXXII 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 09.02.2022

Spotify's under pressure to censor Joe Rogan again. Free speech is a foundational liberty in this country. There's a powerful lesson for creators and podcasters. Playing it safe won't strike a chord in listeners. Be authentic. People will notice and listen. When some say don't listen the reverse psychology suggests to many that they should listen. Mick Smith, Consultant M: (619) 227.3118 E: mick.s...

Does TikTok Market Bad Dates? Episode #CLXXXI The Doctor of Digital™ GMick Smith, PhD 08.02.2022

Couch Guy to West Elm Caleb: Inside the making of a TikTok `villian.' The blueprint of a TikTok villian. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: http...

How Does Instagram Address Potentially Harmful Content? Episode #CLXXX 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ 08.02.2022

Addressing potentially harmful content on Feed and Stories. How reporting content affects your feed. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https://...

Can I Earn Monthly Recurring Income on TikTok? #CLXXIX 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 06.02.2022

TikTok is testing support for paid subscriptions, the company confirmed to TechCrunch. The popular short-form video app is exploring the option for creators to charge subscriptions for their content. The feature is part of a limited test for the time being and is not broadly available. TikTok declined to elaborate on the feature or share additional details. Mick Smith, Consultant M: (619) 227.3118...

What Is the Birdseye Report on Twitter? Episode #CLXXVIII 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 06.02.2022

Industry insights and emerging trends as presented by Twitter Official Partners in Alchohol & Beverage, Finance, Food, Health, Media & Entertainment, Personal Care, Sports, and Tech. You can build your business with Twitter Official Partners. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narra...

What Are New Ways to Snap at People? Episode #CLXXVII 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 06.02.2022

There is a slew of new features to Snapchat messaging that make chatting with friends more fun and expressive. Now you can reply, react, or even survey friends across Android and iOS. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/t...

How Do I Earn Recurring Monthly Income on Instagram? #CLXXVI 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 06.02.2022

Creators inspire people around the world with their talents. At Meta, creators are enabled to make a living ghrough the platform and built a suite of tools to allow them to do just that--helping them get support from their audience, partner with brands and earn money from marketing or bonuses directly from Instagram and Facebook. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com...

Want to Make Your Marketing Job Easier? Episode #CLXXV 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 06.02.2022

Here are some favorite tools, solutions, and apps to help you i every area of your marketing: social media management, social monitoring & analytics, visual marketing, influencer marketing, and reputation management. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https:...

What Visual Characteristics Make People `Like' Images on Instagram? Episode #CLXXIV The Doctor of Digital™ GMick Smith, PhD 06.02.2022

Marketing researchers have identified the combination of characteristics that make people `like' images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/...

What Will Google Consolidate? Episode #CLXXIII The Doctor of Digital™ GMick Smith, PhD 05.02.2022

What's changing? About your business, verification timeline updates, business operations verification updates, advertiser seletion criteria updates, additional criteria, criteria for immediate account pausing, transparency & disclosures, and user experience improvements. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768...

Is MUM the Word? Episode #CLXXII 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 05.02.2022

The MUM update aims to answer modern search demands using an AI-powered algorithm to improve online search capability. It can understand and bring solutions based not just on textual content but also an interpretation of images, videos, and podcasts in a way that was never possible before (multi-modal). MUM is trained in 75 different languages, which helps the search engine to have a comprehensive...

Why Should I Care About On-SERP SEO? Part 4, Episode #CLXXI 5-Minute Lunch Lesson Digital Brownbag The Doctor of Digital™ GMick Smith, PhD 05.02.2022

SERP FAQs, What is SERP vs. SEO? What is SERP position? What is SERP marketing? What are SERP features? What are the most common SERP features? Which SERP feature was used on Google first? How many SERP features exist today? Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent...

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