The Doctor of Digital™ GMick Smith, PhD

CEO says Spotify is a platform for Rogan, but publishes for Gimlet. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https://hubs.ly/Q0139TgJ0 Website: https:...

How AppBind solves the billing challenge partners face when combining SaaS products into a bundled service; why it is crucial to keep you channel simple at the beginning; the transition from being an agency owner to building a new technology; and, what does every client secretly want from agencies? Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https:...

1. On-SERP Elements we can optimize for. 2. What tools can be used to study SERP feartues or your positioning within? Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me...

Spotify isn't really about the music anymore according to Spencer Kornhaber of the Atlantic. He is referring to the Joe Rogan vs. Neil Young controversy. Young, the 76 year old, worth a reported $200M, left Spotify objecting to Rogan remaining on Spotify. Young has had a career of musical activism since 1966 as his band, the Buffalo Springfield, sang in their hit "For What It's Worth." Mick Smith,...

Spotify will now add COVID-19 content advisories to podcast episodes that discuss COVID-19 following criticism of the platform's handling of the Joe Rogan Experiece. The advisory will lead to Spotify's COVID-19 hub, which contains regime-friendly information. And, the company is publishing its content rules for the first time. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Com...

How to use data on customers to reach your conversion goals (e-commerce); customer-centric design and its rules; B2B industry and its strategies on creating the better conversion rate. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/...

How to optimize your content for SERPs. And, seven actionable tactics to optimize your website in competitive SERPs. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me k...

How do you optimize your content in order to attain a featured snippet on Google's search engihe results page? I analyze it here on this episode. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support .

The 200 most popur new tracks now regularly account for less than 5% of total streams. Never before in history have new tracks attained hit status while generating so little cultural impact such as with Elvis or the Beatles. The song catalogs in most demand are by musicians who are in their 70s or 80s or dead. The best-selling physical format in music is the vinyl LP which is more than 70 years ol...

1. Your potential audience member is aware you exist. 2. Your potential audience member has received micro value. 3. Your potential audience member becomes a listener. 4. Your listener subscribes to or follows the show in their listening app. 5. Your listener is on your email list. 6. Your audience member is active in your online community. 7. Audience member has become a paying customer. Mick Smi...

Start with organic content on your LinkedIn Company Page. Build the ideal target audiences for LinkedIn lead gen ads. Amplify successful organic posts to saved audiences with boost. Drive converting traffic with the website conversions objective. Collect leads on LinkedIn wiht the lead generation objective. Get inspiration from 8 examples of LinkedIn ads. Mick Smith, Consultant M: (619) 227.3118 E...

Ringling Brothers and Barnum & Bailey may be no more but aerialists and fire-eaters are just a click away on TikTok. Artists have begun to thrive on social media. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do...

History of Data Privacy Day, FAQs, how to celebrate Data Privacy Day, five ways to protect your data privacy, and three ways data privacy day is important. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you wan...

In this episode I review five ways to digitally transform your business and seven steps to attracting more qualified leads online. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive anal...

1. Over-prepare to improvise. 2. Ask for stories, not just answers. 3. Keep your questions simple. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https://hu...

Amazon bought one of the most highly rated podcasts out today. Are these buyouts good or bad for the industry? Let me know at 619.389.3636 or mick.smith@wsiworld.com Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives...

Does an AI application have the sensibility of a human interpreter? Or, since human fact-checkers have been so restrictive, should we outsource our speech to a machine? In any case, Spectrum Labs $32M for AI-based content moderation that monitors billions of conversations for toxicity. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreake...

Meat Loaf sang for Motown and got his start in Detroit years before"Bat Out of Hell." Music is universal and united American races. Berry Gordy, as the consumate capitalist, signed acts regardless of race and young people celebrated the Motown slogan: "The Sound of Young America." America, the exceptional nation, during the Civil Rights Era, was a phenomenon to behold. Mick Smith, Consultant M: (6...

This episode speculates about then present and future of how AI might shape the future of sound in podcasting: robot hosts, getting personal about ads, habla espanol?, robot sound mixers, spatial audio, AI BI tool (they're listening), and final thoughts. mick.smith@wsiworld.com 619.389.3636. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.s...

Works from 1926 are now open to all, as is a cornucopia of recorded music: an estimated 400,000 sound recordings from before 1923. How will creators re-use this treasure trove? For this and other questions about the digital age and digital marketing contact me at TheDoctorOfDigital@pm.me. Mastering Presentation Secrets https://www.facebook.com/groups/masteringpresentations Mick Smith, Consultant M...

In the early 1960's a talented bi-racial Ronnie & Phil Spector teamed up to produce the era's most memorable music. Ronnie's talent was marketed and produced by her husband Phil featuring her incredible lead vocals. If you had talent, benefited from American capitalism, and coupled with American exceptionalism, you could be a success. And, what a phenomenoal success Ronnie was: and we miss her...

1. Use what you have. 2. Use captions creatively. 3. Include behind-the-scenes content. 4. Connect with your target audience. 5. Unify your brand story. 6. Post regularly. 7. Identify TikTok influencer trends and adapt. 8. Get inspired by other TikTok influencers. 9. Collaborate. 10. Leverage audio content. Bonus! Your audio alone can go viral and marketing benefits of TikTok. Mick Smith, Consulta...

@FastFoodLegend Sam Pocker built a name for himself on TikTok. In this episode I consider whether TikTok is the way to fame or fortune. Key takeaways: you have to keep feeding the machine, the nature of American consumerism, making money is difficult to do, as in any art, people get mad, and that's what social media is: angry people click more. Mick Smith, Consultant M: (619) 227.3118 E: mick.smit...

Tell and ad you love it . . . or hate it! Smart speaker ads are chatty, too! mick.smith@wsiworld.com 619.389.3636 for all your digital marketing interests and for Doctor Up A Podcast course. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/77...

Five key points are covered in this episode. 1. Launching a subscription grows the total audience. 2. Subscriptions integrated into the largest shows convert the best. 3. Early and exclusive access are the best performing subscriber benefits. 4. Releasing new subscriber content with a consistent cadence increases subscription sign-ups. 5. Among the best performing creators, more than 10% of listen...