The Doctor of Digital TM
The Doctor of Digital™ GMick Smith, PhD
Subscribe, like, & review The Doctor of Digital Podcast hosted by Mick Smith, PhD. This Podcast simplifies the complexity of the internet for businesses and unlocks their full potential by leveraging digital marketing and its many unrecognized opportunities. Moreover, this international podcast has been a top marketing podcast so you can listen in the car, at the gym or while you’re walking the dog. Do you have a good story? How about promoting your business? I interview CEOs and Marketing Managers about their business. Contact me for more details. This is how I started: Short on time? Who isn...
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The Doctor of Digital TM
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
Did Spotify Quietly Transform Podcasts Eternally? Episode #CCXV The Doctor of Digital™ GMick Smith, PhD 24.02.2022 12:11
In this episode: two under the radar moves feel like the beginning of the end for one of the last sections of the internet to exist outside of the major tech platforms. Spotify bought two small technology companies. Chartable and Podsights, both founded and headquartered in New York, are hardly household names: with around 50 employees between them, according to estimates from analysts Crunchbase,...
What Are the Best 85 Podcast Interview Questions to Ask? Episode #CCXIV 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 24.02.2022 4:48
Have a goal and be curious. Do some research. Remember the 5Ws. Ask clarifying questions. Stay flexible. Ask a signature question. How to prepare for the interview. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives D...
Will You Stand By Me (on Instagram)? Episode #CCXIII 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 23.02.2022 4:43
Instagram Will Let Friends ID You After Losing Access To Your Account Instagram is testing the ability for users to choose two friends to send a notification to. These friends can then help to verify the user's identity. Instagram is testing a new feature that allows users to get back access to their accounts with some help from fellow Instagram friends. Hacked accounts are a fairly common problem...
Why Can't I See My Favorite YouTube Video? Episode #CCXII The Doctor of Digital™ GMick Smith, PhD 23.02.2022 5:47
YouTube's limiting views on some videos. Here's why. No, it has nothing to do with the anti-vaccine mandate trucker convoy. "Video unavailable." It's always a bummer when you click through a YouTube link and see that message. Sometimes this means the video has been deleted. Other times it means the user changed the video's settings to make it private. “This video is popular!" reads the warning, bl...
Do You Want to Harmonize with Discord? Episode #CCXI The Doctor of Digital™ GMick Smith, PhD 23.02.2022 6:46
Discord is testing forums, new mod tools and homepages that surface hot topics in some servers. Discord will start testing a handful of new features in some of its biggest communities this week. The social audio and chat platform got its start connecting gamers for online play, but it’s grown into one of the main ways to build a thriving online community, complete with custom emoji, live events, t...
What is the 411 (Info) On SSL Certificates? Episode #CCX 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 22.02.2022 4:26
One of the most common website questions I hear is: How do I know my website is secure—for me and for my customers? What is an SSL certificate? SSL (Secure Sockets Layer) is a protocol for establishing authenticated and encrypted communication between networked computers. How does an SSL certificate make my website more secure? This secret handshake happens between your web browser (Chrome, Firefo...
How Do I Craft a Consistent Audio Presence Across Today’s Top Platforms? Episode #CCIX The Doctor of Digital™ GMick Smith, PhD 22.02.2022 7:28
Until recently, the most popular social media platforms were visual-based. Facebook, Instagram, Twitter and TikTok, among others, encouraged users to share text, images and videos to engage audiences. But now, listening platforms and features are having a moment. People are tired of staring at screens in the age of remote work, which is why they’re turning to social audio instead. Crafting a Consi...
How Do Marketers Plug Into Our Beliefs and Biases to Get Buy-in? Episode #CCVIII The Doctor of Digital™ GMick Smith, PhD 22.02.2022 7:39
While this episode is consumer marketing-focused, it is increasingly believed that lessons culled from the world of consumer marketing can be applied to B2B marketing as well. There are some nuggets of wisdom for B2B marketers in this episode. Most brand choices are made instinctively, without much thought. Scientists have discovered that 95% of all choices we make are instantaneous, requiring lit...
How Do Know What Your Podcast Audience Really Wants? Episode #CCVII The Doctor of Digital™ GMick Smith, PhD 21.02.2022 7:48
Who listens to your podcast? What do they love about it? And what do they want more of? Here’s how to find the answers. Knowing which perks to build into your podcast subscription plans—and how much listeners will pay for those perks—comes down to having an accurate understanding of your podcast audience. Start with podcast audience stats. https://chartable.com Ask for audience feedback. Make time...
Is YouTube Bending On the Borderline About Misinformation? Episode #CCVI 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 21.02.2022 4:39
YouTube could ‘break’ sharing on borderline content to fight misinformation. The platform is eyeing new steps to prevent misinformation from going viral. YouTube is eyeing new measures to tackle misinformation on its platform. Among the changes being considered, according to Chief Product Officer Neal Mohan, are updates that would effectively “break” sharing features for videos with “borderline co...
Are Podcasts Our Campfire Stories? Episode #CCV 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 21.02.2022 5:08
Ancient works like The Bible, The Odyssey, Beowulf, and Gilgamesh had to be meticulously copied by hand, which meant only the best ones survived. Nowadays, it takes two seconds for content to be shared online… but only 1% of it sticks. So what lessons can you learn from the surviving works that will help your content stick online? Firstly, they had polarizing views. Many of the oldest surviving wo...
What Are Super Listeners Telling Us? Episode #CCIV 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 20.02.2022 5:27
”SUPER LISTENERS STUDY SHOWS HEAVY PODCAST USERS ARE LISTENING MORE AND REMAIN ENGAGED WITH ADS" Podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, are engaged more than ever with podcast ads according to the latest Super Listeners Study. Edison Research, the global authority in audio research, and Ad Results Media, an audio industry leader in branded per...
Should We Tech, or Check, Big Tech? Episode #CCIII 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 20.02.2022 3:03
Absolutely Foolish to Have This Type of Relationship’: Thayer on Major US Tech Firms’ Ties to China Stephen Bryen, senior fellow at the Center for Security Policy, and Bradley Thayer, founding member of the Committee on the Present Danger: China. They touch on the new report by the Victims of Communism that notes eight major U.S. tech companies have business links to the Chinese military and secur...
Project name : Airline/online commercial Episode #CCII The Doctor of Digital™ GMick Smith, PhD 20.02.2022 0:29
Project name Airline // online commercial Subject Project description We are looking for a voice actor. Genuine and honest. Close and emotional (with a slight accent if necessary) and in English. Moods the client likes: https://www.youtube.com/watch?v=h2caT4q4Nbs https://open.spotify.com/track/0YtmwGMUPaBIEuJs0FNiDm?si=f4680 61f96094c80 Usage of the recording Motives: Main 50", Cutdown: 30",...
Is Spotify the Facebook of Podcasting? Episode #CCI 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 20.02.2022 4:19
There is some sentiment that describes Spotify and the Facebook of audio and podcasting. Spotify acquires two more companies to become a podcasting giant. The Joe Rogan controversy hasn't slowed Spotify's ambitions. Streaming-audio platform Spotify has announced its acquisition of two podcasting companies, each of which sheds some light on Spotify's long-term plan to dominate the podcasting busine...
How Will You Meet & Go Out With Me? Episode #CC 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 20.02.2022 5:30
A Decade After Tinder And Hinge, VCs Embrace New Crop Of Dating Apps That Aim To Spark Connections Differently Tinder and Bumble may be the mainstays in the world of dating apps, but a new crop of dating startups is getting venture funding to help people find connections in new mediums. According to Crunchbase data, there were 43 funding rounds to VC-backed companies in the dating space last year,...
Has Jazz Forgotten Oscar Peterson? The TuneSmith Series Episode QQ The Doctor of Digital™ GMick Smith, PhD 20.02.2022 9:32
When the great Canadian pianist Oscar Peterson first toured he made a plan, and he stuck to it. Peterson said, “If the only way I was going to make it was to frighten the hell out of everybody pianistically—if that’s what it took to get the attention—then that’s what I would do my best to do.” Footage of Peterson (1925-2007) making the comment appears in Oscar Peterson: Black + White, a documentar...
Students in the Education Metaverse Need Human Connection? Episode #CXCIX 5-Minute Lesson Digital Brownbag The Doctor of Digital™ 17.02.2022 4:56
Virtual reality can transport students to the jungle or ancient cities, but an instructor’s presence is key to making sure they’re actually learning. That’s the supposed promise the metaverse — a blended in-person and digital environment — holds for education, according to a Brookings Institution report. The Brookings Instituiton Report: https://www.brookings.edu/research/a-whole-new-world-educati...
Podcast Character, Angel Martinez (Hispanic) Drug Kingpin Episode #CXCVIII The Doctor of Digital™ GMick Smith, PhD 17.02.2022 0:36
Character traits and background info: - Drug kingpin - Very rich and influential - Very confident - A bit relaxed Esse, esse /ess-sá/ n. a male gangsta of Hispanic ethnicity Cholo, gangster La familia, the family My uncle was a lion, a cholo. Brave, smart. He taught me everything I know. Then, I killed him. I took over the organization. What use did I have for him? Let me tell you something, I wil...
Instagram Story or Post: Never Shared to Podcast? Episode #CXCVII The Doctor of Digital™ GMick Smith, PhD 16.02.2022 9:21
Tips and tricks to post a Podcast or Episode on Instagram. When it comes to Social Media, Instagram is the place to be. According to The Infinite Dial study from Edison Research and Triton Digital, Instagram represents the second most popular Social Brand, after Facebook. The Instagram success is far from being done. The platform is likely to grow more and more in the next few years, and it's alre...
Bravado & Remarkable Metaverse: New World of Creativity? Episode #CXCVI The Doctor of Digital™ GMick Smith, PhD 16.02.2022 8:16
From social media to cryptocurrency and NFTs, the term ‘metaverse’ or Web3 is becoming an increasingly popular topic of conversation. If anything, Facebook’s rebranding to ‘Meta’ tells us everything we need to know about the future growth of this technology. Well, the actual term ‘metaverse’ goes back to the 1992 sci-fi novel, Snow Crash. In the novel, author Neal Stephenson uses the term to descr...
What Promising Gigs Changed Music Forever for the Better? The TuneSmith Series Episode PP The Doctor of Digital™ GMick Smith, PhD 15.02.2022 14:27
Five decades after David Bowie’s seminal tour, we reflect on the concerts that have left a mark. Billie Holiday Café Society, New York City, early 1939 The 23-year-old Billie Holiday was mostly unknown outside the jazz loop when she began her 1939 residency at this liberal New York club. Her understated, delicately implacable debut of Strange Fruit, a terrifying depiction of lynchings in the south...
2022 Super Bowl Car Ads: Touchdowns, Field Goals, Fumbles? Episode #CXCV The Doctor of Digital™ GMick Smith, PhD 15.02.2022 13:43
TOUCHDOWN Nissan: “Thrill Driver”; Toyota: “Winter Olympics 2022: Brothers”; BMW USA: “Zeus & Hera”; Polestar: “No compromises”; FIELD GOAL Toyota: “Keeping up with the Joneses”; Chevy Silverado: “New generation (Sopranos reunion)”; Carvana: “Oversharing Mom”; Vroom.com: “Flake the Musical”; Kia EV6: “Robo Dog”; FUMBLE General Motors: “EV-erybody’s In”; and, WeatherTech: “Special Ops: Fit Crew." K...
What Are 9 Best SEO Practices? Episode #CXCIV The Doctor of Digital™ GMick Smith, PhD 14.02.2022 22:19
TABLE OF CONTENTS What Are SEO Best Practices? 1. Align Your Content with Search Intent 2. Write a Compelling Title Tag and Meta Description 3. Optimize Your Images 4. Optimize Your Page Speed 5. Build an Internal Linking Structure 6. Improve User Experience 7. Make URLs SEO-Friendly 8. Earn Authoritative Backlinks 9. Create Useful Content Final Thoughts Here is the harsh truth: if you aren’t rank...
Bitter Panic Once the Levee Breaks Hearts and Lives? The TuneSmith Series Episode OO The Doctor of Digital™ GMick Smith, PhD 14.02.2022 18:04
Pop music brings us, in a strange way, back to the Great Flood of 1927. Probably the single most lasting example of the flood songs' direct legacy on popular culture is a monster of a rock song: Led Zeppelin's 1972 cover of Memphis Minnie's "When the Levee Breaks." Guitarist Jimmy Page removes the song from its historical context, but it clearing has a feeling of oppressive, impending doom instead...
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