The Doctor of Digital™ GMick Smith, PhD

If you’re going through all the trouble of creating a podcast, you want to make sure you’re getting the most mileage out of everything that goes with it as well – that generally means your show notes. Overall, this year show notes are still pretty short! We saw a slight overall increase in length this year, with more shows having 1-3 paragraphs, often with bullets, and a significant number with on...

Bill Eastin, Franchise Broker/Consultant at Franchise CoPilots, Let us help you find YOUR perfect Franchise. I have spent three plus decades in the financial services industry helping clients and financial advisors research and select profitable, successful companies. I have coached and mentored hundreds of Financial advisors not only on the right way to conduct that research, but on how to grow t...

One of our goals for this year’s report was to look more closely at Podcast Networks and Podcast sponsorship, to see how they are being used, and how companies can think about integrating them into their own content strategies. There was a slight increase in network participation this year, with 43% of the shows being part of them. 31 of these where what we call content networks, and 12 were broad...

Blue is still the most popular color for podcast art – but just like last year, the most important thing is that it matches your overall branding and the feeling you want to convey with the show. Keep your fonts, image treatments and colors aligned and your whole body of work will look consistent. Something people often wonder when they’re beginning their show is if they should use their own name...

Rita Cook, https://gc4enterprises.com The all-in-one Publishing & Consulting firm platform to start, run, and grow a business. We are Publishing and Consulting Firm We offer varity of services to our clients. Such as A Publication package customized to your book. A personal liaison who will guide you throughout the process. Editing, Branding and cover design, and book production. Pre Defined promo...

How to Sound Like a Californian: California Accent Pronunciation Guide Overview Californians speak with a more open mouth, often not closing the mouth at the end of a sentence. Try this: Say the following sentence clearly: I can’t believe you did that! Now, say the same sentence, but leave your mouth open at the end. It sounds more like: I can’t believe you did tha! Some Californians (especially y...

State of Business Podcasting 2021 WHAT THE TOP 100 SHOWS ARE DOING RESEARCH CONDUCTED AND REPORT PREPARED Overall, the top 100 business podcasts were about the same age – and like last year, I think it’s great how many of them are newer shows, meaning that you’re in no way “too late” to create a podcast. In terms of releases on the other hand – we’re seeing more. Daily releases among the top 100 h...

Twitter may be adding a built-in podcasts tab. Potentially expanding its audio offerings. Are you ready to expand into Twitter as an audio medium? Are you anticipating Twitter as a podcast medium? Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/u...

In 2021, the podcast industry didn’t just grow — it exploded. Audience engagement is up. Ad spend is up. Name recognition is up, for both the titles themselves and their hosts. This year, 12 million more people became podcast listeners, now reaching 116 million monthly listeners in 2021, according to Edison Research, with time listening increasing by 13% compared to last year (paywall), and up 31%...

Do headphones make a difference in messaging? Are headphones more intimate? Can you easily get it out of your head? "Can't Get It Out of My Head," ELO's Jeff Lynne Listening to podcasts on headphones increases ‘perceived intimacy’ with host, research finds Experiments found a voice coming from ‘inside our heads’ can be twice as persuasive as one coming from a speaker. Researchers from UC San Diego...

TikTok is the latest tech platform to be put under the microscope over concerns about its impacts on children's mental health. Was Tiktok providing the data from millions of Americans to the Chinese government? Is banning Tiktok a viable solution? How would other countries react to this intervention? A better way to address the concerns of data security would be for the United States and others to...

As the first Asian woman to complete the Explorer's Grand Slam, Lei has been a sought-after international motivational speaker since 2010. She has inspired people across the world to dream big and really achieve that fulfilling life, work, and relationship that they are truly excited about. Today, as an executive coach, Lei helps business leaders accelerate their careers to exciting new heights wi...

Expertise & Career Questions Podcasting-related questions Closing Questions FAQs What are 10 good interview questions? Asking your guests engaging questions is pivotal to the success of your interviews and helps differentiate your content from other podcasts. This guide breaks down how to come up with good questions so you can nail your interviews and keep listeners hooked. Tips for asking great p...

Whatever you dare to dream, Lei will get you there! As the first Asian woman to complete the Explorer's Grand Slam, Lei has been a sought-after international motivational speaker since 2010. She has inspired people across the world to dream big and really achieve that fulfilling life, for, and relationship that they are truly excited about. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@ws...

The Quiet Way Advertisers Are Tracking Your Browsing Cookies are on the way out—but not enough is being done about browser fingerprinting. So what is it? Creepy cookies that track all your online activity are (slowly) being eradicated. In recent years major web browsers, including Safari and Firefox, have restricted the practice. Even Chrome has realized that cookies present a privacy nightmare. B...

Facebook is losing users for the first time ever and shares in Meta have fallen off a cliff. Facebook reported that its streak of user growth had come to an end, its parent company's stock plunged more than 26% in a staggering loss that obliterated more than $230 billion in market value and triggered Wall Street's worst drop in close to a year. CEO Mark Zuckerberg said Facebook was struggling to c...

A Minecraft build can be used to teach almost any subject, according to researchers. Minecraft's malleability is its strength. Free from constraints and easily modifiable, the game can be used in countless ways. Familiar concepts, new learning "It was important that the game remained a game and that while the students were working on their projects, there were all these horrible things coming out...

The podcast for CEOs, business owners, marketing managers to grow their business using social audio. Personal Questions (Cont.) #35-47 Expertise and Career Questions #48-67 You are going to understand now so you can reap the benefits later. Not just transactions but transformation. Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.co...

Submit Your Podcast To The Podcast Index It's more important than ever to diversify your podcast distribution. The Podcast Index is a powerful directory that helps podcast discovery. In this episode you will learn: what The Podcast Index is why having your podcast in The Index is important how to get your podcast in the Index. https://podcastindex.org Why Does the Podcast Index Matter? 1. It's Abo...

How a Russian cyberwar in Ukraine could ripple out globally Soldiers and tanks may care about national borders. Cyber doesn't. But while Ukraine continues to feel the brunt of Russia’s attacks, government and cybersecurity experts are worried that these hacking offensives could spill out globally, threatening Europe, the United States, and beyond. The US Cybersecurity and Infrastructure Security A...

Spotify’s recent Joe Rogan controversy has also deepened a rift between the platform and artists over pay. Spotify just announced it pulled in ~$11B in revenue in 2021. Yet artists — from major stars to indie musicians — feel they aren’t getting their fair share of the pie. How does Spotify function as a business? Why are artists so poorly compensated on the platform? And will Spotify survive if i...

Icebreakers #1-18 Personal Questions #19-34 Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreaker.com/user/7768747/track-2-narratives Do you want a free competitive analysis? Let me know at: https://marketing.wsiworld.com/free-competitive-analysis?utm_camp...

Boost Day-to-Day Efficiency with New Sales Navigator Features Find Leads Faster With the new Search Experience. Get the Most out of Sales Navigator + CRM* Prioritize Important Actions via the new Homepage Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent: https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent: https://www.spreak...

LinkedIn partners with Verizon to enter the podcasting arena. The podcast industry is booming, and LinkedIn wants a seat at the table. Today, the social media giant announces the launch of the LinkedIn Podcast Network, a new suite of in-platform features that aims to expand the conversation between podcast creators and listeners. Video may have killed the radio star, but in recent years audio-base...

I’m a creator. You’re a creator. We’re all creators! When did everybody start calling themselves content creators? More than 50 million people worldwide now consider themselves creators, a term that encompasses everything from YouTubers to podcasters to writers to artists to people who sell courses online to people aspiring to be any of those things. You have likely heard pundits lament the percen...