The Digital Remodeler

Most remodeling contractors make the same expensive mistake when hiring a marketing agency. They choose based on pretty websites, polished sales decks, and promised lead volume — instead of finding a partner who actually understands how a remodeling business sells. And that mistake costs real money. A $75,000 kitchen remodel does not sell like a clogged drain. A six-month renovation timeline does...

Most remodeling contractors using AI sound like they hired a college intern. And it's not because AI doesn't work. It's because it hasn't been trained to understand their business. Generic AI produces generic results. It doesn't know the difference between someone casually browsing kitchen ideas and someone dealing with water damage behind their cabinets. It doesn't k...

More traffic. More calls. More inquiries. That's what most remodeling contractors think they need. But that's not actually the problem. The real issue is the absence of a system. Most contractors treat leads like isolated events instead of part of a structured process. They react instead of operate. And over time that creates the same pattern — strong months followed by slow ones, moment...

Google didn't kill search. It rebuilt search around decisions. And if your remodeling business isn't positioned to be understood, verified, and trusted by AI — you're not just losing rankings. You're losing opportunities you don't even know you're missing. In this webinar replay, Carl Willis, founder and CEO of Remodeling Marketing Team, delivers a practical implement...

Most remodeling contractors think hiring their first marketing person costs $50,000 a year. They're wrong. And that mistake ends up costing them far more than the salary. The choice between a specialized remodeling marketing agency and building internal marketing isn't about monthly fees versus salaries. It's about speed to results, system maturity, and whether you're buying ex...

Most contractors chase any project that comes through the door. Chris Moore took a different path — and built a thriving specialty remodeling company that serves one of the fastest-growing and most underserved markets in North America: homeowners who want to age safely and comfortably in their own homes. In this episode of the Digital Remodeler podcast, host Carl Willis sits down with Chris Moore...

Google just changed the game. Again. And if you're still marketing your remodeling business the way you were 12 months ago, you're already behind. In this episode of the Digital Remodeler podcast, Carl Willis breaks down everything Google revealed at IO 2026 and Internet Marketing Live — and what it means specifically for remodeling contractors competing for local visibility, leads, and...

You're good at what you do. Good enough to stay busy. But at some point, you can't be the tradesman, the estimator, the admin, the follow-up guy, and the CEO all at once. Something has to give — and if you don't build systems and get the right people in place, what gives is your growth. In this episode of the Digital Remodeler podcast, host Carl Willis sits down with Shy Poosti from...

This isn't another tactics webinar. It's a strategic briefing for serious remodeling contractors who want to understand what's actually changing in local search — and what to do about it before your competitors figure it out. AI agents are quietly reshaping how homeowners find and choose contractors. Not someday. Right now. In this webinar replay, Carl Willis, founder and CEO of Rem...

Your marketing budget can either buy random activity or build a system that reliably fills your pipeline. We’re talking straight to remodeling company owners who are doing real revenue and can’t afford inconsistent lead flow, wasted ad spend, or “we’ll see what happens” marketing. The shift is simple but powerful: stop treating marketing like an expense to manage and start treating it like an asse...

Google is quietly replacing the familiar search results page with something far more powerful and far more disruptive: an agent manager that can research, plan, negotiate, and transact while you are away. That is why we call it the end of the click. When search becomes an orchestration layer, you do not “browse” for answers anymore, you delegate outcomes to AI agents that run multiple threads in t...

Google’s CEO spent an hour talking about the future of search and barely hinted at the one thing local businesses depend on: humans clicking through results. That silence is the signal. When “agentic search” becomes normal, your next homeowner may hand the job to an AI agent, get one recommendation back, and never visit a website, a map pack, or a reviews page the way they do today. If you rely on...

Google is no longer just a search engine. It's a decision engine — and by the time a homeowner calls you, their decision is already mostly made. If your business isn't showing up across the 7 to 12 touchpoints that happen before that first call, you're losing jobs before the conversation ever starts. In this webinar replay, Carl Willis , founder and CEO of Remodeling Marketing Team...

If your subcontractor relationship starts and ends with a handshake and a certificate of insurance, your business is exposed — and you may not find out until it's too late. In this episode of the Digital Remodeler podcast, host Carl Willis sits back down with Rich Tygett from I.C. Insurance Solutions for a deep dive into one of the most overlooked risks in the remodeling industry: subcontract...

Most marketing agencies have no idea how a remodeling business actually works.  They know ad platforms and content calendars — but they don't understand six-month sales cycles, project seasonality, or what it takes to earn trust from a homeowner considering a $60,000 renovation. And when you hire the wrong agency, you end up with generic content, tire-kicker leads, and monthly reports full of...

If you're a remodeling contractor who thinks your general liability policy covers everything — this episode is going to change how you see your insurance program. In this episode of the Digital Remodeler podcast, host Carl sits down with Rich Tygett from IC Insurance Solutions, an insurance broker who has spent over 20 years working exclusively with general contractors. Rich breaks down the r...

Let's be honest — referrals are great, but they're not a marketing strategy. They're a byproduct of your past success, not a system for future growth. If you're a remodeling contractor doing $500K or more a year and you're still relying mostly on word of mouth, this video is for you. In this episode, we break down exactly how to build a winning marketing plan for your remo...

Are homeowners deciding to hire your competition before they ever call you? In this episode, Carl Willis (CEO of Remodeling Marketing Team) breaks down exactly how established remodeling contractors can use YouTube Shorts and long-form video together to dominate local search, build trust at scale, and shorten their sales cycle — without expensive production or becoming a full-time content creator....

Stop waiting months to build trust. Learn how influencer partnerships can accelerate growth for your remodeling business. Most remodeling contractors don't struggle because they lack skill—they struggle because building trust takes time, and homeowners are more skeptical than ever. In this episode, we break down how influencer partnerships work as a trust accelerator inside a well-built marke...

Discover why successful remodeling contractors use Facebook Ads to create demand instead of just capturing it. While your competitors fight over ready-to-hire homeowners on Google, you can build a proprietary audience of pre-sold leads who trust your brand before they ever contact another contractor. Why Facebook Ads Work Differently for Remodelers Most contractors fail with Facebook advertising b...

Most remodeling contractors are bleeding money on Google Ads without realizing it. You're paying $20-$100+ per click, but your phone isn't ringing with qualified leads. Why? Because Google Ads isn't a magic button—it's a precision tool that only works when your business systems are dialed in. In this episode, you'll discover exactly when Google Ads makes sense for remodeli...

Discover how Mike Kinsey built MAK Mechanical from a borrowed pickup truck into a multi-million dollar HVAC and mechanical contracting business serving both residential and commercial markets. In this inspiring contractor growth story, Mike shares the raw truth about scaling a trades business—from that first installation using a neighbor's truck to managing 30+ vehicles and leading $10 millio...

Struggling to make Google Ads profitable for your remodeling business? John Horn , CEO of StubGroup, reveals the exact strategies contractors need to run successful Google Ads campaigns in 2025's machine-learning driven landscape. In this episode of the Digital Remodeler podcast, John shares over a decade of Google Ads expertise specifically for remodeling contractors generating $500K+ in ann...

Welcome to the New Rules of Remodeler Marketing in 2026! If you're a home remodeling contractor doing $500K+ annually and you know your marketing needs to change but you're not sure what to focus on, this is for you. Carl Willis, CEO of Remodeling Marketing Team breaks down exactly what's working right now and what you need to focus on to stay competitive. Here's What You'...

The way homeowners find remodeling contractors has changed forever. Are you ready for AI search? In this episode of the Digital Remodeler podcast, host Carl Willis interviews Phil Risher from Phlash Consulting about the massive shift happening in search—from traditional Google SEO to Answer Engine Optimization (AEO). If you're a remodeling contractor, this conversation will transform how you...