The Digital Remodeler

When a homeowner dreams about a remodeling project, they're not just thinking about finishes and square footage—they're picturing a better version of their life. But alongside that dream is a deep fear: What if I pick the wrong contractor? What if this becomes a disaster? In this episode, we dive deep into the psychology of home remodeling and reveal how understanding the emotional drive...

If you're a remodeling company owner trying to decide between Google Ads and Facebook Ads, you're probably not short on opinions—you're short on clarity. In this episode, we cut through the noise and reveal why most remodelers are asking the wrong question entirely. This isn't about choosing a platform. It's about understanding how homeowners actually make their buying dec...

Ready to dominate your local market in 2026? This hands-on workshop walks you through creating a complete digital marketing strategy designed specifically for established home remodeling contractors. Host Carl Willis, CEO of Remodeling Marketing Team and author of "Internet Marketing for Home Remodeling Companies," breaks down the exact strategies his clients use to generate 3-5x more qu...

Are you losing thousands in revenue because you can't answer every call? You're not alone—and there's finally a solution. In this episode of The Digital Remodeler, host Carl interviews Ryan Thomas from Serica Marketing about a critical problem most contractors don't even realize they have: the massive revenue loss from missed calls and voicemails that never get returned. THE HA...

Episode Description: There's a massive shift happening in the remodeling industry—and if you're not tapping into it, you're leaving serious money on the table. Today's homeowners aren't just looking for beautiful kitchens and updated bathrooms. A growing segment of high-value clients are seeking contractors who share their environmental values and can deliver sustainable,...

What does it take to transform from a carpenter into a successful remodeling business owner? Chris Mousley, founder of Crossbeam Builders, shares his 15-year journey of building a thriving custom home and remodeling company in Park City, Utah — all while maintaining the craftsmanship and client relationships that matter most. In this episode, Chris reveals the systems, strategies, and hard-earned...

Are you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing. In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors...

Episode Description A homeowner asks Google: "Who's the most trusted bathroom remodeler near me with five-star reviews?" Within seconds, they get an AI-powered summary showcasing three remodelers—without clicking a link. That's happening right now. Google's Gemini AI is the new gatekeeper between your remodeling business and your next customer. If you're not adapting,...

Your customers are searching. The question is: will they find you? If you're a remodeling or construction business owner, you know that word of mouth only goes so far. Today, your next client is pulling out their phone and typing "kitchen remodeler near me" into Google. Are you showing up, or is your competitor taking that lead? In this essential episode of The Digital Remodeler Pod...

When you're remodeling a bathroom for a homeowner, that project is deeply personal. You're not just transforming square footage—you're reshaping how homeowners feel about their homes and themselves. It's an emotional journey that requires trust, expertise, and understanding. So why do so many remodeling company owners hand the keys to their brand and lead generation over to age...

In the siding business, most contractors know the rhythm all too well: spring hits and the phone doesn't stop ringing. By midsummer, you're working seven days a week just to keep up. Then fall slows, winter stalls, and suddenly you're wondering how to keep your crews busy until the weather breaks again. That feast-or-famine roller coaster is exhausting—and it's also completely...

Turn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling Deals Learn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential construction contracts. This proven social proof selling system helps contractors convert prospects into clients before the first sales call. What You'll Learn:   ✅...

When it comes to digital marketing for your remodeling company, you face a critical choice: do you go cheap or do you invest in quality? Budget marketing agencies promise low monthly fees and fast results, but the hidden costs behind these bargains often run far deeper than most remodelers realize. In this episode of The Digital Remodeler Podcast, we pull back the curtain on why low-cost marketing...

In today's digital landscape, your online reputation isn't just important—it's your most powerful marketing tool. Before a homeowner ever picks up the phone to call your remodeling business, they've already made a decision based on what they've found about you online. One bad review can cost you thousands in lost projects, while a stream of five-star testimonials can posit...

In this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for. Carl walks through each phase of the homeowner journey: Awareness: How to show up in local search and map listings Considera...

Discover how remodeling contractors across the US and Canada are using AI to win more jobs through lightning-fast lead response. In this comprehensive webinar, Carl Willis (CEO, Remodeling Marketing Team ) reveals the exact AI tool stack that automates follow-up, generates professional emails in seconds, and ensures you never lose another lead to slow response times. Learn how to implement ChatGPT...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with James Hatfield , Chief Revenue Officer at LiveSwitch , to unpack one of the most inspiring journeys in construction tech—from house painting and blue-collar grit to AI-driven platforms that are redefining job site management. James shares his evolution from running a residential painting company to building and scaling te...

In this episode of the Digital Remodeler podcast, Carl Willis sits down with high-performance strategist and marketing powerhouse Adi Soozin to explore what it really takes to build an indestructible winner's mindset—especially when you're scaling a business under pressure. Adi shares powerful insights from her personal journey, including lessons learned from growing up with industry tit...

In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Marnie Wills—AI strategist, entrepreneur, and former rugby coach turned digital consultant—to unpack how AI can transform your business operations, marketing, and leadership mindset. From creating your own team of AI assistants to developing a "second brain" for your remodeling business, Marnie shares real-world...

Discover how AI is transforming the home services industry in this must-watch episode of The Digital Remodeler Podcast. Carl Willis sits down with David Owasi , founder of Outreach Genius , to unpack how AI voice agents are solving the #1 issue plaguing contractors—missed calls and poor lead follow-up. David shares his entrepreneurial journey from software engineering to franchising to building a...

In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with entrepreneur and mind-shifting strategist Mitchell Weisburgh to uncover the leadership transformation every contractor must embrace to grow from skilled tradesman to strategic CEO. Mitch shares his evolution from business tech trainer to online education disruptor, and now, thought leader in mind shifting—a pract...

What happens when a lawyer trades courtroom briefs for t-shirts and builds a multi-million dollar business? In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with Barton Henderson, Esq.—a JD/MBA who left the traditional legal path in pursuit of freedom over finances. Bart shares his compelling journey from launching a t-shirt business in law school to becoming an Inc...

In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Kat Oldershaw, founder of Kat & Co., to unpack the real struggles creative entrepreneurs face as their businesses grow—from operational overwhelm to broken communication and burnout. If you're a designer, fabricator, remodeler, or creative business owner who started out doing what you love but now feel buried in...

In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with CPA and tax strategist Mike Jesowshek to uncover the powerful tax planning tactics every small business owner should know—especially home remodelers, contractors, and service professionals. Mike shares his journey from marketing entrepreneur to leading tax advisor and breaks down: The difference between tax planning...

Learn how to turn video into your #1 sales tool — before the phone ever rings. In this power-packed webinar replay, Carl Willis, CEO of Remodeling Marketing Team, reveals how contractors can use video marketing to pre-sell their services, earn trust, and dramatically reduce resistance in the sales process. You’ll discover: Why 70% of buying decisions happen before the first conversation The 3 type...