The Digital Marketing Podcast by Exposure Ninja

Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?"  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why aligning the business on one clear positioning statement is the essential first step How to benchmark your current AI Search visibility w...

Sponsored by Ahrefs. Try Agent A  👉 https://ahrefs.com/agent-a Getting cited in AI Search results isn't just about ranking well on Google. According to research from Ahrefs, 88% of pages cited in AI answers don't even appear on Google's first page, which means traditional SEO alone won't cut it anymore. In this video, Tim walks through the four pillars of AI Search citation and pu...

Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta Canga Roza and Dr Pete , and it became a live case study in how search actually works. This executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why Charlie's post about Beauty of Joson's SPF took off, and what the comments reveal ab...

Enterprise AI Search monitoring tools are powerful, but they're also expensive.  Most businesses just want to know what AI tools are saying about their brand. Until now, that meant either doing it manually (which is unreliable) or paying enterprise-level prices. Mind My Brand is a free tool from Exposure Ninja that gives you an accurate picture of how ChatGPT, Gemini, Perplexity, and Grok actu...

What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Josh Spilker, Head of Search Marketing at AirOps, the AI-powered content and search platform. Josh has led organic growth at high-growth SaaS companies, including ClickUp, where he helped tu...

Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change. Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers. But will your traffic actually come back?  In this video, I cover: W...

What does it take to build demand through ideas at the world's most prolific thought leadership organisation? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Daphne Luchtenberg, Marketing Director for McKinsey’s Operations Practice. Daphne shares how McKinsey's codification culture turns client work into compounding commercial advantage, how peer review makes...

Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushone Your competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why. This video changes that. I'll show you exactly how to reverse-engineer what your competitors are doing, intentionally or not, to get recommended in AI answers. So you can copy their st...

What does it actually take to build a go-to-market strategy for a category that barely existed 18 months ago? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Nick Lafferty, Founding Marketing Engineer at Profound, the AI Search tracking platform helping major brands understand how they show up in ChatGPT, Gemini, Perplexity, and other LLMs. Nick brings serious growth...

Most businesses are chasing more AI mentions. More citations. More visibility. But if those mentions aren't happening when someone is about to buy, they're not driving pipeline. In this video, I break down exactly how to turn AI visibility into high-value leads, and why most businesses are completely missing the step that actually matters. Here's what I cover: Why being mentioned in &q...

What does a decade of organic growth at one of fintech's most successful companies actually look like? In this episode of The Growth Leaders Series , Charlie Marchant sits down with Fabrizio Ballarini, Head of Organic Growth at Wise, the multi-billion dollar global money transfer platform operating across 160+ markets. Fabrizio shares the thinking behind Wise's famous growth philosophy: go...

Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't. This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the le...

Google just called this a new era for AI Search, and after seeing these five updates from Google I/O 2026, it's hard to disagree. In this executive briefing, Charlie Marchant (CEO of Exposure Ninja), covers: The new AI Search box that lets users write full briefs, attach files, and search like they would in ChatGPT Information agents that search on behalf of users 24/7 in the background AI Mod...

AI traffic is growing fast, but most businesses have no idea how much of it they're getting, where it's coming from, or how well it converts. This video shows you exactly how to track traffic from ChatGPT, Gemini, Perplexity, Claude, and Copilot inside Google Analytics 4, including the quick method you can use today, and the proper setup that makes AI referral traffic a permanent channel i...

Sponsored by Semrush. Try Semrush One for 14-days (exclusive Exposure Ninja deal) 👉 https://exposureninja.com/semrushone Most marketers aren't short on data. They're short on clarity. In 2026, marketing teams are tracking more metrics than ever and still can't answer the most important question: what's actually driving leads, revenue, and growth? This episode shows you exactly whi...

Rippling has grown from over $16 billion, and their website traffic went from 20,000 monthly visitors in 2021 to over 1.5 million today. This didn't happen by accident. It happened because of a three-part digital marketing playbook that any business — software, services, or anything else — can copy. Here's what I cover in this breakdown of Rippling's marketing strategy: How Rippling di...

Google just posted a monster quarter — search ad revenue up 19% year on year, cloud breaking $20 billion for the first time, and products built on Gemini growing over 800%. But behind the headline numbers lies a more nuanced story for brands and marketing leaders trying to figure out where to place their bets. The "doomish narrative" that ChatGPT, Perplexity, and AI Overviews are gutting...

A new Semrush study — analysing over a billion lines of clickstream data across 17 months — has revealed something that changes how we should think about ChatGPT as a search channel: 21% of all ChatGPT referral clicks go straight to Google. That's not a quirk. It's a pattern — and it's growing. ChatGPT referral traffic to websites grew 206% year on year (January 2025 vs January 2026),...

37% of beauty and cosmetics consumers are already using AI platforms — ChatGPT, Gemini, Perplexity, and others — to search for products. 27% of UK shoppers are already making purchases via AI agents. And 80% abandon traditional Google searches in this sector because they simply can't find the specific, personalised answers they need. The $450 billion beauty industry is being reshaped by AI sea...

SEO traffic dropped? You're not alone — and it's fixable. A $10 billion beauty brand came to us with clicks down 23.5% year-on-year and impressions falling. After a comprehensive SEO audit, they grew organic traffic by 27%, improved average rankings by 2.7 positions, and more than doubled their visibility in Google's AI Overviews. In this episode, I walk through the four-step process t...

Your future customers aren't just Googling you, they’re asking ChatGPT, Gemini, and other AI platforms if they should trust you. In this podcast, ⁠Charlie⁠ and ⁠Luke⁠ go behind the scenes of ChatGPT and major AI platforms to show you exactly how LLMs describe your business. We demo our brand new tool, ⁠⁠Mine My Brand⁠⁠ , designed to help you audit and optimise you the way AI describes your bus...

Most marketing RFPs are quietly sabotaging their own results — and the agencies pitching you are too polite to say so. After reviewing hundreds of RFPs over more than two decades, Exposure Ninja's Sales Director, Rich Gray, has identified the single biggest mistake companies make — and it's not what most marketing leaders expect. The problem isn't the budget. It's not the timeline....

OpenAI is projected to lose $14 billion this year. It's spending $1 million per day running Sora for just 500,000 users. And its first foray into advertising has already been called a flop by one of its biggest early adopters. So, is OpenAI actually running out of cash? And what does all of this mean for the future of AI advertising, ChatGPT's market dominance, and your marketing strategy?...

Most marketing budgets don't fail because they're too small. They fail because they're split across too many channels, with not enough behind any of them to actually work. After 12 years and thousands of campaigns, the pattern is consistent: the businesses winning aren't necessarily spending the most. They're just smarter about where they put it. In this episode, I walk through...

ChatGPT has pulled back from in-chat instant checkout — and the decision says a lot about where AI-powered commerce is actually heading. Rather than closing sales inside the conversation, OpenAI is shifting focus to app-based retailer connections, effectively acknowledging that consumer trust isn't there yet. Meanwhile, Google is doubling down on agentic commerce with cart functionality, full...