The Digital Marketing Podcast by Exposure Ninja

Healthcare marketing is one of the most restrictive, competitive, and trust-sensitive industries on the planet — and it's getting harder. The UK digital health market is growing 12% year on year, which means more competitors, more ad spend, and more budget chasing the same patients and healthcare professionals. But here's the thing: we've been working with healthcare clients at Exposur...

Your best-ranking pages might be your biggest missed opportunity. We studied content across dozens of campaigns — from global brands like Stanley to fast-growing eCommerce stores — and found the same pattern everywhere: high-ranking pages generating almost no revenue. Not because the SEO was wrong, but because the content wasn't built to convert. After fixing this for clients, including a mort...

Clicks from Google's AI Overviews have been dropping for publishers and businesses since the broader rollout began. Impressions are up, but traffic? Not so much. Google's latest announcement may be the first genuine signal that this is about to change. Google has rolled out hover popup cards for AI Overviews and AI Mode — citation previews that show a thumbnail image, article headline, and...

Something has just changed in how AI search performance can be tracked — and it's coming from a source most marketers haven't been paying attention to. Microsoft has added AI performance reporting to Bing Webmaster Tools, giving marketers the first native dashboard for measuring how their content actually performs inside AI-generated answers. It's not Google. It's not ChatGPT. But...

Search is changing fast — but the question on every marketing leader's mind isn't just how AI is evolving. It's whether the fundamentals they've built their organic strategy around still hold. Do Google rankings still matter now that ChatGPT, Gemini, and AI Mode are reshaping how people search? The short answer is yes — but the full picture is more nuanced, and understanding it cou...

The way people search is changing fast — and ChatGPT has just made its biggest commercial move yet. After years of speculation, OpenAI has confirmed it's launching ads inside ChatGPT. The initial rollout is US-only, targeting free and "Go" tier accounts, but the implications for every marketing leader are significant. The format is unlike anything we've seen before. The pricing i...

Google just dropped three updates in a single week — and together, they don't just change search. They change the entire customer journey. In this episode, Exposure Ninja's CEO, Charlie Marchant, breaks down what's actually happened, what it means for businesses that rely on search to generate leads and revenue, and why marketing leaders need to be paying attention right now. The biggest of the th...

SEO in 2026 isn't what it was in 2024 — or even late 2025. Today's most successful businesses aren't choosing between traditional search engine optimisation and AI Search strategies. They're mastering both. While Google still processes 16.4 billion searches daily compared to ChatGPT's 800 million prompts, the quality of AI search traffic tells a different story. Some data shows...

Search marketing in 2026 is going to look very different from today — and most businesses aren't ready. Charlie Marchant, CEO of Exposure Ninja, has spent 2025 speaking about AI search strategy at events globally, working with FTSE 250 and DAX 30 companies on the frontlines of this shift. In this episode, she shares her five biggest predictions for 2026 and what marketing leaders need to do ab...

You already know your customers are using ChatGPT, Perplexity and AI Overviews to research buying decisions. The strategic question is: how do you ensure your brand is the one being recommended? In this episode, I walk through the five-step framework we use at Exposure Ninja to get clients recommended by AI tools — the same approach that's driven measurable traffic and sales for brands like Th...

The brands dominating search today aren't just focusing on links and keywords. They're mastering three strategic pillars that deliver sustained visibility across traditional search and AI-powered platforms. After ten years working with national and international enterprise brands (including a recent Global Search Award win for The Ordinary), we've identified the exact framework that separates mark...

The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either. Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale. Rebecca Pilkington, our Head of Paid Media,...

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google. Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value pro...

The B2B marketing playbook is changing faster than most businesses realise. SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour. Your buyers are researching differently. They're having longer, more detailed conversations be...

Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠⁠https://exposure.ninja/strategies2026⁠ With 2.5 billion searches daily on ChatGPT alone, your  AI search strategy  can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO differently" — it's an entire...

SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers. While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online. For businesses targetin...

The digital marketing landscape is undergoing a seismic shift — and the brands dominating in 2026 will be those mastering three critical pillars: traditional search, AI Search, and brand experience. While Google maintains its dominance with 98 billion monthly visitors and over 90% market share, smart marketers are already positioning themselves for the rapidly approaching AI-powered future. In thi...

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠https://exposure.ninja/strategies2026 Skip the "new year, new me" marketing makeover — your  B2C marketing strategy for 2026  needs balance, not disruption. Charlie Marchant (CEO) reveals why throwing everything at the latest shiny channel is a reci...

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Forget the boring-to-boring approach — your  B2B marketing strategy for 2026  needs personality alongside performance. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond...

Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Creating a profitable  digital marketing strategy for 2026  starts with understanding where your leads come from — not just guessing. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marke...

I tried recording this as an audio podcast, but it didn't really do the topic justice. I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are comp...

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale. Enterprise bu...

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fundamentally changing how people discover p...

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation s...

AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email addres...