The Difference Maker Revolution Podcast

In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio.   They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clie...

 In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success.   The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on ex...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business.   They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper.   They also explore the significance of understanding a...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset.   Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and vic...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”.   Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early.   She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of orga...

In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise.   They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion.   Jonathan is an expert on Facebook marketing, and shares valua...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing.   They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business.   Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the s...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change.   They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentiall...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth.   They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explain...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future.   The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in p...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development.   They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engine...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building.   They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how t...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring.   The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They tal...

In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business.   They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and l...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should.   To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction.   They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during cri...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling.   They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strat...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success.   They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies....

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business.   They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasise...

In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses.   They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertisi...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client.   They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences wit...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales.   They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients real...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey.   They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for your clients.   It is also important to recognize when a client is not the righ...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business.   They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing and connecting with your ideal client. The team also explains how to identify your...