The Difference Maker Revolution Podcast

In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year.   They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted...

In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.   The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business...

In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors.   They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions...

In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion.   They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an ar...

In this episode of The Fully Booked Photographer the team discuss planning for success in 2024. They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals for the coming year. In this episode, you will he...

In this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond.   They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look like in the future.   In this episode you will hear...

In this episode of The Fully Booked Photographer the team discusses becoming a difference maker.   They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "difference maker" mindset has changed her team's...

In this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche.   They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help clients and build a sustainable business through...

In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients.   Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that will result in sales. Brad and Jeanine discuss...

In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography.   Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients th...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer.   Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from a Christmas session. They also cover making sess...

In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes.   Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustra...

In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should.   The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide m...

In this episode of The Fully Booked Photographer, Jonathan and Ronan  discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry.   Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photogr...

In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019.   Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera pa...

In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar.   Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journ...

In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images.   They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers...

In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire.   They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, a...

In this episode of The Fully Booked Photographer the Business Success Academy team discusses day-to-day operations at a photography studio.   They discuss the importance of having a morning routine and Jeanine explains how she spends Sunday nights planning her week so that each morning she has a clear list of tasks and projects. The group talks about the importance of the process for greeting clie...

 In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the difference between wants, needs, and motivations on the path to achieving success.   The team talks about how their desires changed over time and the distinction between wanting and needing. They explore happiness and what makes it thrive. They discuss how your needs and wants shape goals based on ex...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business.   They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper.   They also explore the significance of understanding a...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of a high-performance mindset.   Jonathan shares his experiences of shifting his mindset to overcome obstacles. The significance of taking responsibility for oneself and learning from failures, as Jonathan narrates his own growth journey. They explore the difference between a player and vic...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Jeanine's practice of “Christmas in July”.   Jeanine gives an explanation of what “Christmas in July” is all about and dives into the three main goals of starting her Christmas campaign early.   She emphasises the significance of pre-planning for Christmas photos and shares insights on the process of orga...

In this episode of The Fully Booked Photographer, Ronan talks to Jonathan about his marketing expertise.   They discuss how Jonathan got started in the family business, and the pros and cons of working as a father and son pair. Jonathan’s talks about his passion in marketing and advertising and his journey to discovering this passion.   Jonathan is an expert on Facebook marketing, and shares valua...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various aspects of business and marketing.   They speak about Brad’s journey of falling in love with working with his parents and getting to know them as individuals while helping to scale their business through online marketing. He speaks on the roller coaster ride of marketing such as riding the GroupOn...