The Difference Maker Revolution Podcast

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.   They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the host...

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.   They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas wit...

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.   They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business throu...

In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows.   Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas whe...

In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting.   They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images.   In this episode you will hear: Their r...

In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024.   They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and perso...

In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick.   They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement...

In this episode of The Fully Booked Photographer the team discusses their favourite episodes from the past year.   They reflect on the podcasts that had the biggest impact or taught them the most valuable lessons. Episode 42 about shooting to sell stood out to Jeanine as it revolutionised how she structures photo sessions to focus on products to sell. She appreciated how the discussion highlighted...

In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.   The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business...

In this episode of The Fully Booked Photographer the team discusses how to create an effective business plan using photography lenses as metaphors.   They explore defining both long term visions and shorter term missions, with missions needing to be measurable goals. Brad explains the difference between visions as the overarching aspirations for where you want to take your business, while missions...

In this episode of The Fully Booked Photographer the team discusses discovering your purpose and passion.   They discuss how finding your why through reflecting on impactful life moments can help focus your business plan and avoid pursuing opportunities just for money that don't align with your values. Discovering your why helps you choose opportunities that create real impact for clients in an ar...

In this episode of The Fully Booked Photographer the team discuss planning for success in 2024. They discuss creating one-year plans to achieve their five-year visions for their businesses. The team guides each other through envisioning what they want their businesses to pay them and achieve by the end of 2024, and identifying key actions and goals for the coming year. In this episode, you will he...

In this episode of The Fully Booked Photographer the team discusses planning for 2024 and beyond.   They discuss the importance of having a business plan and visioning where you want your business to be in 5 years. Using a "wide angle lens" as a metaphor, they encourage listeners to dream big and think about what their life and business will look like in the future.   In this episode you will hear...

In this episode of The Fully Booked Photographer the team discusses becoming a difference maker.   They discuss how focusing on making a difference in clients' lives through photography can transform a business. Ronan explains his view that photographers are meant to use their skills to help people become happier. Janine talks about how adopting a "difference maker" mindset has changed her team's...

In this episode of The Fully Booked Photographer the team discusses specializing in genres and finding your photographer niche.   They discuss how generalizing in many genres can lead photographers to feel like headless chickens trying to please everyone. However, specializing in a genre aligned with your passions and values allows you to truly help clients and build a sustainable business through...

In this episode of The Fully Booked Photographer the team discuss shooting to sell and how photographers need to structure their photo sessions to optimize for the products they want to sell to clients.   Ronan starts the conversation by asking Jeanine about training her new photographers and discovering they need guidance to photograph in a way that will result in sales. Brad and Jeanine discuss...

In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography.   Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients th...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses how any Photographer can profit from Christmas, even if they don't consider themselves a family or children's photographer.   Ronan and Jeanine explore the inherent need for portraits around the holidays and how to discover what your ideal clients want from a Christmas session. They also cover making sess...

In this episode of The Fully booked Photographer the Business Success Academy team discusses the differences between marketing and sales and how they are interconnected but serve different purposes.   Ronan, Jeanine and Jonathan talk about common misconceptions photographers have where they expect every marketing lead to turn into a sale. Jeanine provides examples from the car industry to illustra...

In this episode of The Fully Booked Photographer the Business Success Academy team discusses how photographers often view their clients as the enemy when clients don't value their artwork in the way photographers believe they should.   The team explores where this mindset comes from and how photographers can shift to focusing on understanding their clients' problems and needs in order to provide m...

In this episode of The Fully Booked Photographer, Jonathan and Ronan  discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry.   Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photogr...

In this episode of The Fully booked Photographer the Business Success Academy team discusses Ronan's upcoming book project that he has been working on since 2019.   Ronan shares an overview of the book and its goal of revolutionising the mindset of photographers to focus on being difference makers for their clients rather than just photographers. He discusses how he is using analogies of camera pa...

In this episode of The Fully booked Photographer the Business Success Academy team discusses the importance of understanding your ideal client avatar.   Ronan, Brad, Jeanine and Jonathan explore why many photographers struggle with defining their ideal client and how this impacts their marketing. Brad shares his experience discovering his boudoir photography client avatar. Jeanine shares her journ...

In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images.   They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers...

In this episode of The Fully booked Photographer the Business Success Academy team discusses what it is about photography that people desire.   They discuss what photography means to each of them, and what they think clients actually want when getting photos taken. The group talks about understanding their ideal client’s mindset, and how photography can help clients relive memories, heal trauma, a...