The Difference Maker Revolution Podcast

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business.   Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the s...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the power of finding your why and pursuing your deepest desires and goals, even when circumstances change.   They reflect on how Jeanine implemented her creative vision and passion into her photography studio. She realised that by creating immersive experiences for children's portraits, she was essentiall...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth.   They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explain...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the future of photography and the role of AI in that future.   The team talks about their recent visit to Ireland for The Future of Photography and their lessons and learnings from the event. AI is a huge topic in the photography industry at the moment, and though much of the discourse surrounding AI in p...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the car analogy for business development.   They explore the nine-step business development process, drawing parallels between building a successful photography business and driving a car. The team explores how one of their members got into photography, sharing his journey of transitioning from the engine...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of team-building.   They talk about the value of incentivizing goals, highlighting how it creates a strong team dynamic. Brad explains the significance of celebrating successes at the end of each week, particularly in the context of family businesses. Ronan shares insights on when and how t...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of tracking sales and goals, emphasising the need for daily monitoring.   The team shares their insights on what to track on a daily basis, focusing on photographer accuracy and profit. The team also highlights the importance of tracking the number of photographs taken per session. They tal...

In this episode of The Fully Booked Photographer, the Business Success Academy team delves into the sixth key to a sustainable and profitable business.   They emphasise that turnover is vanity and to focus on cash flow which is the oxygen of a business. The team also discusses the key benefits of implementing a profit-first approach, which includes focusing on sales rather than other numbers and l...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client experience and why it may not excite photographers as much as it should.   To show the importance of creating a memorable experience for clients, the team examines Disney’s client experience and why it works so well. They delve into the magic of Disney World, highlighting the highs and lows of...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the importance of client satisfaction.   They emphasise that ‘fast’ is the only thing that beats ‘free’ in people's minds, and over-delivering is the key to success. The team also stresses the importance of setting expectations with clients on when they want their products delivered, especially during cri...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling.   They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strat...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success.   They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies....

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses some important aspects of running a successful photography business.   They discuss the importance of having a business plan to help you map out your goals, identify potential obstacles, and scope out your future. The team also highlights the problem with setting unrealistic goals and dreams and emphasise...

In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses.   They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertisi...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client.   They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences wit...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of understanding the difference between marketing and sales.   They highlight how marketing is about creating brand recognition, building customer loyalty and generating demand, while sales involve converting leads into paying customers. The team also shares tips on how to help clients real...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of mapping out the client journey.   They discuss how understanding the critical nature of the client journey, and knowing how important the beginning of the journey is, can help create a positive experience for your clients.   It is also important to recognize when a client is not the righ...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the importance of leading with your why in order to make a difference in the world and in your business.   They explore the importance of discovering the purpose behind your business and delivering on it, as well as knowing and connecting with your ideal client. The team also explains how to identify your...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the effect of print competitions and how winning awards have been considered as a significant measure of success.   These accomplishments can boost your reputation and potentially attract more clients, however relying on external validation may not be sustainable in the long run. Instead, photographers sh...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the ins and outs of running an evergreen campaign in the world of photography.   Evergreen campaigns differ from event-driven campaigns as they are designed to remain relevant and effective over an extended period of time. The team covers the importance of choosing the right evergreen areas, including con...

In this episode of The Fully Booked Photographer, the Business Success Academy team addresses the topic of marketing for photographers.   They discuss the significance of planning your marketing calendar and how it plays a crucial role in reaching your business goals. The team also highlights the difference between a marketing plan and a business plan and the need for having both in place. They em...

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the topic of the entrepreneurial mindset.   Building a photography business is a challenging journey and having the right mindset is crucial to its success. The team talks about what it takes to get an entrepreneurial mindset, and why it is important. They highlight how entrepreneurs often lack problem-so...

In this episode of The Fully booked Photographer, the Business Success team discusses the differences between proactive and reactive marketing.   Proactive marketing is where you have a clearly defined plan for the outcome of your marketing efforts and make changes to it to better refine your strategy.    Reactive marketing means you are following trends and hoping for the best, which may not resu...

In this episode of The Fully Booked Photographer, the Business Success Academy team discusses why marketing is about more than just getting sales.   You have to put yourself out there with the goal of first building brand awareness and then following up with an offer that gets that person interested in you and your brand.   The Business Success Academy team shares the strategies that can help you...

In this episode of The Fully booked Photographer, the Business Success Team discusses what it means to be fully booked and how important marketing is.   Being a fully booked photographer looks different to everyone. That may mean having a full calendar or simply having one shoot per week, you have to know what fully booked looks like for you.   To be fully booked means you have to be obsessed with...