Alyssa Nguyen (@atnndesign)
The Design Diaries
The Brand Designer's Podcast Diary: self-taught brand designer Alyssa Nguyen (of @atnndesign studio) shares advice and tips for fellow creatives, freelancers, and business owners along with honest experiences to help you learn from her mistakes. No gatekeeping here—Alyssa creates episodes on all topics, ranging from design projects to client management to marketing and finance with the aim of helping other creatives reach their goals.
Be sure to visit the podcast's website and support the creator: atnndesign.com
Author
Alyssa Nguyen (@atnndesign)
Category
Podcast website
Latest episode
Apr 7, 2025
Where to listen?
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Episodes
Ep 39: How to Start Offering Web Design with Olive St. Studio 07.04.2025 47:25
If you're a brand designer that wants to start offering web design but doesn't know where to start, just press play—we got you! I sat down with Olivia from Olive St. Studio, the creator of Slayin' Showit (a course I just joined) and website wizard! In this episode, we talk how to start, choosing a platform, mistakes to avoid, pricing, and more! Check out Olivia's socials and her co...
Ep 38: How to Use Instagram to Book More Design Clients in 2025 10.02.2025 24:47
Instagram is always changing, and it feels like as soon as we figure it out, it's been updated again . But fear not —I’ve got you covered! The Design Diaries is BACK — In this episode, I’m breaking down the six key strategies you need to know to grow your brand, connect with your audience, and actually enjoy the content creation process, all based on what’s worked for me and what I’ve learned...
Ep 37: 3 Ways I Started Booking Clients Again 14.12.2023 16:30
Brand designer Alyssa Nguyen shares 3 strategies for booking clients after a slow period in your business that helped her go from slow quarters to booked out 2 months in advance.
Ep 36: Business Insurance for Designers 07.12.2023 13:46
Brand design studio owner & designer Alyssa Nguyen shares why professional liability insurance is essential for creatives and some tips on how to get it and what to look for.
Ep 35: How to Consistently Grow Your Business (Without Burnout) 20.11.2023 17:44
Brand designer Alyssa Nguyen talks 3 key things to consider when approaching growth strategies for any part of your design or creative business. These tips will allow you to make actionable steps towards building a sustainable growth plan that won't overwhelm you.
Ep 34: Avoiding Legal Issues & Hiring a Lawyer with Guest Attorney Ivy McNeill 12.10.2023 28:55
Guest speaker and Business & IP Lawyer Ivy McNeill joins us to discuss legal strategies for assessing legal risk and avoiding legal issues. We discuss questions to ask your clients to minimize your chances of trouble and questions to ask a lawyer when considering hiring representation as a brand designer. This episode will help you understand what a designer-attorney relationship can do for yo...
Ep 33: Design Portfolio Tips (What to Include) 14.09.2023 14:53
What types of projects should I put in my portfolio? How many? What do I put on my about page? What do I put in the case studies? I'll answer all of these questions and more to help you build the best graphic design portfolio possible.
Ep 32: Red Flags in Clients, Coaches & Contractors 07.09.2023 20:17
Figuring out if a client will be hard to work wit, if a contractor will be reliable, and if a coach will be worth it is hard! Here are 3 red flags that I look out for in each to maximize my chances of a good match.
Ep 31: How I Found my Design Style 31.08.2023 18:25
Let's talk about finding a design style! In this episode, I break down the difference between a design style and a design aesthetic and then share my journey with finding my own. I'll tell you all about my strategies for figuring out your signature and give you 3 tips to start.
Ep 30: Finding Community & Fighting Loneliness 27.07.2023 21:35
Let's talk about how lonely it is to be a self-employed creative...and then let me give some tips for finding community when you work by yourself! It's so important to take the time to connect with people in our industry, but it can be hard to figure out when, where, and how to do it. My best tips are in this episode!
Ep 29: The End-of-Year Checklist for Creatives 27.12.2022 22:37
"What am I missing???" I know it's stressful leaving for the holidays not knowing if you've done *everything* you were supposed to, so here's a checklist of things I recommend doing at the end of the year to help you prep for the new year! In this episode, I'm talking accounting, improvement, planning, marketing, and more, so give it a listen and let me know what you think! This is the last episod...
Ep 28: My Annual Budget as a Creative 20.12.2022 21:16
I spent HOW MUCH?? I spent almost 40k this year, and in this episode, I break down all the categories for my expenses and tell you exactly how much I spent and on what!
Diary Entry: My 2023 Business Goals 13.12.2022 18:08
It's a little early, but I'm sharing some of the goals that I have for the new year!
Ep 27: TikTok for Creatives 06.12.2022 15:20
In this episode, I'm giving you my top 5 tips for optimizing your content for TikTok because YES it's completely different from Instagram.
Ep 26: Avoiding Burnout (Especially During Q4) 29.11.2022 21:21
In this episode, I'm sharing my best 3 tips for avoiding burnout to plan your year more intuitively and give yourself a break.
Ep 25: Budgeting 101 - Self Employed Edition 15.11.2022 19:46
I'm covering my tips for figuring out how to budget yourself as a self-employed freelancer or creative! I discuss tracking expenses and income and figuring out how to pay yourself!
Ep 24: Courses & Coaching: Are They Worth It & How to Pick the Right One for You 08.11.2022 22:21
In this episode, I cover how to decide if a course is going to be worth your time and money and how to go about deciding if one is right for you!
Ep 23: Dear Diary... (Declining Work with Family, Feeling Unprepared for Business, and Work-Life Balance) 01.11.2022 33:45
In this episode, I asked you, my listeners, to submit some struggles that you need help with for this new advice column-style episode "Dear Diary." I'm giving advice to 3 different submitted situations: saying no to working with friends and family; holding yourself back from starting a business; and struggling to balance work and life as a freelancer without a formal schedule.
Ep 22: Contract Must-Haves for Creatives 24.10.2022 18:02
I'm listing the top 5 sections that I always look for in a contract that I highly recommend you have in yours!
Ep 21: Legal Mistakes that Freelancers Make! 18.10.2022 20:06
I'm talking through 4 major legal mistakes I've made in my business and giving you the tips and honesty to help you avoid making the same ones!
Diary Entry - Healing my Relationship to Productivity & Success 11.10.2022 19:02
I'm talking about the progress I've made with self-perception, productivity, self-worth, and achievement as someone who struggles with feeling satisfied!
Ep 20: The Process of Rebranding My Studio & Things I Would Do Differently 05.10.2022 20:30
I'm talking all about the steps I took to rebrand my studio and tips for making it *easier* for you!
Ep 19: 3 Tips for Making Big Business Changes 17.05.2022 15:24
I'm sharing my biggest 3 tips for how to approach large business changes like restructuring, scaling, etc! We're talking figuring out what to change, how to find a solution, and how to approach executing it.
Ep 18: Taking Mental Health Breaks & What Comes After 10.05.2022 18:10
I'm talking all about what it's been like taking a mental health break from the business and how I'm approaching getting back into the swing of things!
Diary Entry - Am I Sharing Too Much? 18.01.2022 18:05
With all the content I've been putting out recently over Instagram, Close Friends, TikTok, this Podcast, and now my YouTube, I've been struggling with the question of whether or not I'm sharing too much and how to deal with that uncertainty.
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