Alyssa Nguyen (@atnndesign)
The Design Diaries
The Brand Designer's Podcast Diary: self-taught brand designer Alyssa Nguyen (of @atnndesign studio) shares advice and tips for fellow creatives, freelancers, and business owners along with honest experiences to help you learn from her mistakes. No gatekeeping here—Alyssa creates episodes on all topics, ranging from design projects to client management to marketing and finance with the aim of helping other creatives reach their goals.
Be sure to visit the podcast's website and support the creator: atnndesign.com
Author
Alyssa Nguyen (@atnndesign)
Category
Podcast website
Latest episode
Apr 7, 2025
Where to listen?
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Episodes
Ep 17: 3 Things I Regret in my Business 11.01.2022 18:30
I give a lot of advice on what to DO, but now I'm trying to show you what NOT to do through sharing my regrets and things I wish I knew when I was growing and starting out.
Ep 16: How to End a Project Early 16.11.2021 20:11
I'm covering early termination as both a client and a creative: when to know, how to do it, and how to cope!
Ep 15: Designer Talk — Juicy Q&A with Matthew, Wilda, and Mackenzie 09.11.2021 1:12:43
What brands do you hate? Do you have anything cringey to admit? I ask my friends @bymatthewmiller, @helloimwilda, and @m.b.i.r.d some juicy questions that you sent us in a long, candid, and fun conversation!
Diary Entry: Imposter Syndrome & How I Deal 27.07.2021 14:26
In this episode I'm talking Imposter Syndrome and some tips on how I've dealt with it over the years!
Ep 14: Tips for Raising Your Prices 21.07.2021 12:45
This episode covers some tips for what to do once you've decided to increase your rates!
Diary Entry: We're Back + An Update! 13.07.2021 16:29
It's time for season 2! We're officially back and ready for a whole ton of exciting episodes!
Ep 13: Let's Talk Passive Income Streams 20.04.2021 12:52
In this episode, I cover key things you need to consider when starting to develop passive income streams and how to make them with minimal extra effort from you!
Diary Entry: Toxic Trends I'm Over 03.04.2021 18:51
I'm getting a lil juicy today and talking about 4 trends that I think are TOXIC in the creative community!
Ep 12: Client Red Flags to Avoid 30.03.2021 18:39
I cover my top 5 things that I keep on the lookout for when meeting potential clients to avoid possible nightmare situations!
Ep 11: How I Handle Client Feedback 26.03.2021 19:19
In this episode I share my best tips for managing client feedback like how to disagree with feedback & how to get the best feedback possible!
Ep 10: Handling Difficult Clients and Situations 23.03.2021 30:38
In this episode I cover my best advice for approaching tense or awkward client situations and I go through 5 client scenarios, talking you through my recommended approach for dealing with them: 1. Client Trust Issues, 2: Scope Creep, 3: Late Payments/Feedback, 4: Mismatched Vision or Negative Interactions (aka Terminating a Project), 5: Working with a Friend
Diary Entry: Copying Designs vs. Being Inspired 20.03.2021 26:17
WTF do you do when you feel like someone has copied your designs? In this diary entry I tell you about my experience with people taking my work and how I feel about the debate between copying and inspiration + a mini rant on the "be original" narrative!
Ep 9: Instagram Marketing 101 16.03.2021 20:11
I share my tips and methods for using Instagram in a sustainable and natural way to grow your business! Instead of giving you the classic algorithm tips, I'm sharing ways to view Instagram as a community tool to help you grow without the extra effort.
Ep 8: The Essentials for a Great Client Experience 12.03.2021 20:50
I'm sharing my top 5 things to consider and implement into your project experience to maximize client satisfaction and get you some good reviews! I talk systems, strategies, and things to consider when building your workflow.
Ep 7: Finding Clients & Attracting Your Target Audience 10.03.2021 17:45
We're talking strategies and methods for attracting clients that align with your business! I'm sharing some tips and things to consider that will help you attract your dream clients sustainably over time.
Diary Entry: Marketing Anxiety & Putting Yourself Out There 05.03.2021 17:54
In this episode I talk about the scary moment when you decide to start being the spokesperson for your business on social media and how it's not all rainbows and butterflies! I talk about being anxious about hate, becoming an influencer, and how to balance marketing with personal comfort.
Ep 6: All About Pricing & Charging What's Right for You 02.03.2021 24:06
We're talking about how to price yourself in a way that's right for you and what's comfortable! I discuss how I go about pricing my services and suggest ways to think about how to structure yours. I don't cover any particular numbers, but rather I talk about how to think about your own comfort level to customize your pricing structure in a way that makes sense for you!
Ep 5: My Best Advice for New Creatives 26.02.2021 21:49
In this episode I cover my best advice, like real advice!, that I wish I had been told when I first starting out. I cover a variety of topics like pricing, service offerings, passion projects, and more!
Ep 4: Balancing Mental Health & Running a Biz 23.02.2021 24:12
In this episode I share realistic and simple steps to improve your rest-work balance! Instead of just telling you to rest and practice self-care (like what does that even mean these days?), I give you my actual tips that I use to help relieve anxiety, burnout, and more.
Ep 3: Finding your Niche & Target Audience 19.02.2021 15:54
Your niche and target audience are one of the main pillars of your business' foundation! In this episode I cover ways to thoughtfully find your niche and strategically find your audience while also having a bit of fun!
Diary Entry: Breaking Up with a Client & Being Talked Down to... 17.02.2021 23:15
In this episode I get vulnerable and talk about an unpleasant but real experience that I had in my week...breaking up with a client and getting talked down to in a meeting. I talk about the experiences of dealing with both and what I learned from them!
Ep 1: Who I Am & My Story 13.02.2021 19:53
Welcome! Get to know me, your humble host, by learning about my unconventional journey into design and how I started freelancing, designing, and opening my own studio. I share my experience going through a MAJOR career change and following my passion. It's nice to meet you!
Ep 2: How to Start Freelancing or Your Own Biz 13.02.2021 20:14
In this episode I outline my best tips for starting a creative freelancing career or business! I include tips for laying the foundation of your business to set you up for success and I also cover my top 5 admin essentials to get the ball rolling!
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