The Dental Marketing Secrets Podcast

LinkedIn?  For my dental practice?  Oh, yes.  And Dr. Angela Mulrooney joins me on the show to break down how it's all done  🔥 This is a topic I've wanted to discuss for a LONG time.  But I needed to find the right guest, and Dr. Angela is just what I was looking for.  Not only does she have an incredible story (she shares it right at the beginning), but also has the experience and insi...

In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing.  In other words, what is your practice story? What are patients going to experience when they walk through your front door? Your message is mission criti...

  Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause.  Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We take a close look at how Cause Marketing can:  Build long-term relationships within your community Unite your team by working on somet...

If you are thinking of buying, selling, or merging your practice then this episode is for you. Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice transitions: Bill Barrett: CEO of law firm Mandelb...

Most practices tend to use a 'copy cat' approach when it comes to marketing.  (They typically look at what their competitor down the street is doing and then do the same thing) But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do you stand out? That's what we...

Yes, we've all wanted to transition away from PPOs and move towards Fee for Service.  But what does that actually look like?  How do you go about even starting?  As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he also did it during Covid.  Hear what Chad h...

Are you charging the right fees?  This one strategy has an enormous impact on your practice profitability.  In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on.  Specifically, we dive into:   The fact that you are NOT competing with dentist down the road, but with Disney World and the house addition/makeover How do you kn...

Strategic practice growth comes from understanding your current position and where you'd like to be in the future.   In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice.  We also dive into:  Two specific areas of opportunity for EVERY practice Common problems of most dental websites 5 things patients are looking...

Who else is ready to break free from lousy PPOs??  Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in.  But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients?  And if so....HOW?  Today, Brad James joins me to layout the specific steps to getting rid of b...

What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes! **** About Devin Schumacher Devin Schumacher is the co-founder & CEO of SERP Dental - a compan...

With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again.  Some chose to wait it out, hoping that they could survive that long.  A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more and more accepted and utilized. But will t...

Does your online reputation (reviews, social media, listings) actually reflect your patient experience?  For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment.  In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Marketing, about the critical aspects of onl...

What role does Hygiene play in your practice?  Do you feel like you are maximizing your hygiene potential? Do your hygienists have the tools, resources, and direction to improve case acceptance? Rachel Wall, founder of Inspired Hygiene, joins me on the show to demonstrate just how powerful hygiene can be for your practice.  With over 30 years of clinical & coaching experience, Rachel shares: W...

If you have thought about getting started with video marketing or have decided it's finally time, then this is the episode for you.  Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great results for his clients right now.  Specifically, we break down:  The unique benefits of a video message The 3 types of videos to create The 3 styles o...

***Part 2 Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board? Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled...

Ever struggled to get buy in from your team on a new marketing campaign? Do you come up against team members that simply don't want to get on board?  Is the perception that this is just the 'flavor of the month' and will be gone in a few weeks? Effective marketing campaigns require all hands on deck. In other words, if some of your team members aren't totally enrolled in a new...

Have you noticed that no matter how much you spend on your website (or how many times you redesign it), it doesn't really move the needle? That's because a website (even a really modern one) isn't enough. You need an entire system to create the holistic experience that patients crave (and reward). And what needs to be in this system??  Steve Brown joins DMS to break down the 4 ingre...

Do you have a true and tried system for managing your practice? Or do you feel like you are just trying to make it through the end of the month with your head still on straight and enough money in the account to cover overhead? (Dr. Alun Rees describes running a practice like 'running into a blizzard...not knowing where to go.') That's exactly where he found himself. Three years int...

Why does the Apple iOS14 update have Google and Facebook all up in arms? Will this completely destroy Facebook Ads as we know it?  Is this the end?? In this episode, I dive into what Apple is trying to do with this new iOS14 update, why it's got Facebook & Google beside themselves, and how I see this affecting Facebook Ads moving forward.  Tune in! 

How important is real estate as a practice owner? It's kind of a big deal...as in could save you (or cost you) an extra $100K on your next lease. That's what I learned from my conversation with Colin Carr, healthcare real estate expert.  We got into all sorts of questions like... Purchase or lease office space?  What are top mistakes that dentists make with their office space? (#2 really...

We've all seen it. The doctor who feels like he's chained to his chair, year after year. Instead of running his practice, the practice is running him. That's what we're talking about in this episode: setting up your practice like an investment...so that it ultimately serves you. I'm joined by financial planning wizard, Eric Miller, co-owner of Econologics Financial Advisor...

Today I'm joined by Paul Lowry, co-founder of Dental Menu, who's vision of an in-house membership plan is like nothing you've ever seen.  Paul shares the many pitfalls of traditional in-house membership plans, such as: Not personalized to the patient; Trying to lump all patients into one plan when their needs are greatly different Renewal rates are terribly low because most patients...

Why is nobody commenting on my Facebook or Instagram posts? How come I'm not seeing any engagement? How do I get more people to follow me or like my page? Ahhh....social media. You know that you need to be on there but can't quite figure out. If you are looking for ways to ramp up your social media presence and really start building true engagement with your audience, then this episode i...

The holidays are here!  What is your holiday marketing plan? Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season.  A few key points that stuck out to me:  Bridge the gap of isolation and connection with your patients 'Coffee Marketing'  (you'll just have to listen) End of year benefits, package deals, and more Tune in...

It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the 'Covid Cliff' - a major dip into the hygiene column.  In today's episode, Cory Pinegar of CallForce joins me to share some of the ways to bridge that gap and start to smooth out your schedule moving forward.  Here's some of the topics we break do...