The Dental Marketing Secrets Podcast

Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close)  Here are a few of the topics we address in this episode:  Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. small town Community involvement Making...

The final episode in our 3-part series on the book Traction by Gino Wickman.  In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction.  Here are a few highlights:  How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solving issues Empowering your team through Proc...

Today, is the second part of our 3-part series on the book Traction by Gino Wickman.  In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People.  These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH...

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transfor...

What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch dental care is paramount, but ensuring a...

More Google Reviews = More Social Proof, More Visibility, More Patients It's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them.  Build Social Proof, Trust, and Credibility Improve Your Local SEO (Tap into the algorithm for more exposure!) Quality, Quantity, & Frequency A-S-K to G-E-T How on...

5x Practice Growth. That's what we're talking about in this episode.  I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years.  Here are just a few things that Wes and I dive into: Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality' Start Internal before E...

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game.  As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective.  Here's just a few of the things we dive into: The proper Money Mindset The concept of 'Infinite Banking' and how to make it work for you Marketing Bud...

When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward. I'm joined by Lorie Streeter, Vice President of AADOM (Ame...

More great questions regarding Paid Search plus a quick case study.  In this episode we break down:  Should I use broad keywords? Should I not? What should my Google Ads budget be?  Is the traffic I am getting actually quality traffic?  Conversion Tracking: Make sure you have it set up Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many la...

Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic? Then Local SEO will play a MASSIVE part in your marketing strategy. And to help you get off the ground and start taking steps toward local domination... I'm covering the Top 5 Local SEO Mistakes I've been seeing recently when working with practices across...

Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for- Schedule flexibility, training opportunities, leadership and advancement, competitive pay- All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months. So how on earth are you able to find, attract, an...

Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer. But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete. Imagine if you were able to have your patients be the one to rave a...

The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email.  Listen in and take notes.  ... And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthacke...

Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing:  How to get your emails delivered, opened, and read What to write?  What should your email look like? Should I use images, bolded text, graphics, etc? What email marketing service provider should I use? How often should I email my patients?  Lots of fantastic questi...

Join us for our Email Unleashed series on how to leverage the hidden potential.  Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals.  In Part 1, you'll learn... Why email?  What makes email so darn special? Multiple ways to use email (some you probably haven't heard of) The 2 main types of ema...

As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search.  Tune in to find answers to these questions:  What should my Google Ad budget be? Why did Google overspend my account? How often should I change my budget?  What does ‘limited by budget’ mean? What should my CPC be? How long do I try Google ads before coming to a conclusion?  Google...

In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.   Aside from that, here are a few other reasons t...

How much has Facebook & Instagram Ads changed over the past several months? Do they still work?  Or are they not even worth the effort?  Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them.  Give a listen if you are running social ads right now or thinking about it in the future. 

How To Work Less & Earn More in 2022 Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less.  As author Richard Koch said,  “A few things are important. Most are not."  This episode will help...

What are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential.  It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than what they read on your website. So how do you genera...

Referrals are hands down the best types of new patients out there.  Referred patients tend to  trust you more negotiate less on price remain patients longer accept treatment more easily cost less to acquire as new patients and refer other people to your practice But for most practices, they don’t have any sort of formalized system for generating referrals.   They simply try to provide the best exp...

What are people saying about your business online?  This is the heart of today's episode- managing your online reputation.  Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online.  Specifically, we get into:  How to generate more reviews What to do when you receive a negative review?  How much an increase in review rating can...

Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over.  So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice?  Enter Lynn Smargis, founder of Write For You, to share her secrets of Influencer Management.  In this interview, Lyn...

How to crack the code of Instagram and its ever-evolving algorithm. That's what we are talking about today in this quick tip.  Discover the 6 key factors that influence Instagram's algorithm and how to leverage them to grow your audience.  Let's get to it!