The Dental Marketing Secrets Podcast

Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice.  In this episode, I dive into 5 reasons why video content is so effective at engaging, educating, and building trust and rapport with patients.  I also address the two biggest obstacles I hea...

How effective are branded products?  Are all those pens, hand sanitizer bottles, and calendars really working for you?  That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties.  Specifically, we dive into:  Are branded products effective long-term? Do they stick around or simply get tossed in the trash can?  Top of mind awareness...

Imagine if you were able to finally figure out the riddle of recall in your practice? If you could solve that mystery and start inactivating 30-40% of your inactive patients...patients that you've already invested time and money to acquire?? That's what today's episode is all about: Slaying the Recall Dragon. I'm joined by Cory Pinegar, CEO of CallForce where their primary miss...

When it comes to marketing your practice, there is one person who can provide invaluable insights...your office manager.  (perfect timing since September is Office Manager Appreciation Month!) With one 'foot' on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your pra...

In this episode, I'm joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level.  Specifically, we look at:  How your practicing is now competing with the likes of Amazon, DoorDash, Uber...instead of just other dental practices Removing friction for your patients Importance and potent influ...

Ever been trolled by someone on your Instagram page before? Out of nowhere there's a "patient" who lambastes you on social media for a lousy experience...even though you have no record of them coming in.  Recently, Instagram has rolled out a few new features to help combat negative and bullying.  In today's quick tip episode, we dive into what those features are and uncover 3 e...

More than ever, you need to be maximizing the assets that you already have. In this episode, you'll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts.  Specifically, you'll discover: How empowering your team members will elevate your practice The common mistakes (and how to avoid them) How you can get started right...

In today's episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns.  It's the same process used by some of the most influential people in history...people like Leonardo Da Vinci, Albert Einstein, Thomas Edison, and countless others.  What makes this process so effective is that it's all based on results. Not theo...

You are going to love this episode on social media!  We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what's even better...they are twins :)  Alex Virden & Dr. Jordan Virden Menefee join me as we dive into... Current state of social media; what's going on right now and how to best connect with...

How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter?  In today's episode, we dive into: How to avoid the emotional roller coaster that can come with evaluating your marketing performance Why you are NOT necessarily your own patient when it comes to marketing Case study of a new client campaign resulting in a 585% ROI Parallel b...

In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing.  We discuss the WHY behind email marketing Why I believe it’s the marketing backbone of your practice I share the nuts and bolts of email marketing from email formatting and layout, to how to get your emails opened and read You are going to l...

Wading through the murky waters of Search Engine Optimization (SEO) can be challenging to say the least, especially when you are a dentist trying to compete against dozens of other dentists within the same geographic region. Enter John Vuong, Founder and President of Local Search SEO . John and his company have dedicated the past decade 'cracking the SEO code' and he joins us today to sh...

Patients love, and tend to be more loyal to, practices whose values align with their own. (This is true with all industries)  Cause marketing is a way to demonstrate your company values to patients in a way that,  can be both meaningful as well as engaging. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We dive into exper...

A lot of people are asking for and hoping for things to return back to normal. But the reality is that it simply won’t go back to normal. There will inevitably be a ‘new normal’ and the great thing about that is that possibilities in that space are completely endless.  If you start planning now, you can begin to create something even bigger and better in the future, using all the skills and knowle...

Our goal with this podcast is to help practices increase their sense of direction, confidence and capability in their business. We are living through an unprecedented time right now with COVID-19- uncertainty, fear, concern, and anxiety about the future But does not mean that we have to shut down, and curl up at home, and do nothing Today we are going to be talking about 10 strategies that will he...

Have you ever had the thought of adding another practice? Of growing and expanding in order to serve more patients?  Then you will love this episode. Vince Dilley, Founder and CEO of Platinum Dental, took a risk and acquired his first dental practice back in 2012. And despite many challenges and unexpected turns, he has now increased that number to 20 practices, with more planned for later this ye...

The time has come. You have made the decision and you feel good about it. Years of effort, work, time, and money have been invested into building a thriving practice. And now it's time to sell.  What do you do?  How do you get started?  What is the best way to sell in order to avoid as many fees as possible, capital gains and others?  That's the topic of our show today. We are joined by...

In this episode, we first start with 2 reasons that most marketing sucks and why most businesses fail.  From there, we dive into how to overcome those two problems via a time-tested solution: effective storytelling.  People have used stories to connect with others and pass down information for thousands of years. In this episode, we teach you to use stories to help illustrate the benefits that you...

In today’s episode, I am talking with Mike Jeffs, the Director of Customer Marketing at Solution Reach, and we take a closer look at how to stand out from the rest of the competition.  Mike shares 3 keys to setting your dental practice apart from everyone else that will help you not only to draw and retain patients, but also to attract top talent to your team.  Mike shares some great examples that...

And today we have a special guest on the show with us to talk about creating an incredible patient experience. Jen is a master at creating marketing programs and unforgettable customer experiences at high growth companies and today we dive into the following topics:  The importance of an amazing patient experience and the effect it can have on your bottom line (hint: it's more than you think!...

In this episode, we talk with Dr. Komal Patel who shares her experience growing and expanding her practices.  Dr. Patel shares her 3 secrets for practice success: Setting Expectations Creating Systems Community Involvement Tune in for this great discussion! 

In this episode, we are talking about how to get started with Facebook Ads. There is an avalanche of opportunity right now with Facebook Ads to help grow your dental practice. And it all starts with the Facebook Pixel.  We dive deep into:  What is the Facebook Pixel? (3 main functions) Why is it critical to have the Pixel installed and running?  How to get started today Grab a pen and paper, and l...

In this episode, we talk with Gary Kadi, best-selling author and CEO of Next Level Practice, about the 5 steps of his marketing framework and his unique patient care system.  Gary has helped to generate more than $1Billion of increased sales for his clients and he shares some of his best methods for increasing revenue (some of which don't cost you anything extra!). Gary also shares how he rec...

In this Quick Tip episode, we discuss what's happening with Instagram and removing public likes and what that means for your dental practice.  We'll dive into: Why Instagram is removing likes How this shift will impact your marketing approach on Instagram How this affects IG influencers Join us for this Quick Tip episode!

In today’s episode, I am joined by a special guest to answer this commonly asked question:  Is direct mail dead?  Travis Lee, an internationally known expert for creating highly successful marketing campaigns, answer this question and others.  In the interview, Travis reveals: Why some of the largest digital companies (like Google) rely on direct mail How you can ‘multiply yourself’ and have a per...