The Dealership Fixit Podcast

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast , Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical. Brent shares why most dealers overthink AI, how to start small with quick wins in sale...

The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn’t know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it’s giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show. From fighting for dealer-friendly provision...

In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership. We cover: Why great merchandising and inventory turnover matter more than you think Common in-store mistakes that cost sales (and how to fix them) Triumph’s training and support strategies for dealers The growing ro...

John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success. We talk about the risks he’s taken, how his team adapts to challenges, and why relentless improve...

In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports. We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commer...

Appointments are more than just dates on a calendar—they’re the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process. You’ll learn: Why an appointment is a psychological turning point How to confirm wit...

This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used. If you're trying to scale your pre-owned business, reduce aged...

Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability. You’ll hear how to hire reps that don’t quit at the first objection , why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to pr...

You’re spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible). Heather Deatherage is back, and she’s not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales te...

In this episode of the Dealership Fixit Podcast, Austin Rothbard , founder and CEO of Twisted Road discusses used bike rentals at dealerships. But this isn’t just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road’s dealer rental system , giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that conver...

Most dealerships are 20 years behind in their F&I process—and they don’t even know it. In this throwback episode, we sit down with Derek Sanders , one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today. If you’re a GM, Sales Manager, or BDC Leader,...

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you. You’ll learn: Why photo quality and background matter more than you think How to...

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing. 🎧 Listen now: • Spotify → https://spoti.fi/3N9lzfg • Ap...

What’s Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel , founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy. 🎯 What you’ll learn: How Nate grew a $500 startup into a n...

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs . From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn: ✔️ What Co-Op is (and isn’t) ✔️ What’s co-opable — from Google Ads to mailers and even MotoHunt...

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again. Learn best practices for clean data, fast follow-up, smart automation, and more. 🚀 Subscribe now: • Spotify → https://spoti.fi/3N9lzfg • Apple Podcasts → https://apple.co/43FoanX • YouTube → https://youtube.com/@dealershipfixit • LinkedIn → https://www.linkedin.com/in/heather-death...

This episode features longtime fixed operations trainer and powersports leadership coach Kurt Von Ahnen, and it’s packed with timeless insight. From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops. 🎧 I...

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesit...

In this throwback conversation, we sit down with Michael Masouras , ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free . 💡 What you’ll learn: - Why most dealership websites rank lower than they should - How Google sees your site compared to big marketplace...

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/  📍 Season 2, Episode 56 📆 Originally aired: February 7, 2020 In this episode, we sit down with powersports retail expert Richard Kimes to talk about how dealerships can actually retain their parts and gear customers. From training staff to improving the showroom experience, this conversation is pac...

On this episode of  Power Player , Jacob Berry of  MotoHunt  discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for  sourcing used bikes , including wholesale, auctions, the dealer’s own service department, private party sales and marketing on the dealer’s webs...

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today. In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations. 🔑 What You’ll Learn: Why your virtual showroom still isn’t good eno...

This throwback episode features a powerhouse conversation with Bobby Whitney , owner of Progressive Powersports — one of the most respected dealership groups in the industry. Recorded in 2019 but still 🔥 today, Bobby talks about building culture, training teams, handling seven brands at once, and the secret to customer loyalty that doesn’t require a discount. 💡 What You’ll Learn: Why passionate,...

Leadership in the Dealership — with Kurt Von Ahnen 📍 Dealership fiXit Podcast — Episode Throwback Leadership isn’t a memo. It’s not just management. It’s showing up, walking the floor, communicating clearly — especially in times of chaos. In this re-released highlight episode, Kurt Von Ahnen shares practical wisdom on how powersports and motorcycle dealers can lead their teams with empathy, struc...

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer’s direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency...