The Dealer Playbook

On this session of “The Dealer Playbook” podcast we are talking shop with automotive industry thought leader Mr. Glenn Pasch.  Glenn is the CEO of PCG Digital Marketing a full service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to your dealerships digital strategie...

Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast!  In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”. Our Guest As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley,...

Thank you for being here! Today’s conversation is an intense one with business expert Dan Waldschmidt.  Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers. The Wall Street Journal calls his blog, Edgy Conversations, on...

First of all, HAPPY NEW YEAR! We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will help you completely dominate this new year.  Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership and the market by storm. Laura has been selling cars for only 4 years, but has adopted and formed...

Our guest Rory Vaden, MBA CSP is Cofounder of Southwestern Consulting, a Self-Discipline Strategist and an Internationally Renowned Speaker. His first book  Take the Stairs  was a #1  Wall St Journal  and #2  New York Times  bestseller. His new book  Procrastinate on Purpose  is the first book ever to focus on the  emotional  side of productivity and it presents 5 methods to literally  multiply  y...

Our Guest    Welcome back to The Dealer Playbook Podcast session #34! Our guest today is 30 year automotive vet Mr. Chris Walsh, founder of Vets-Cars and a wealth of knowledge and stories of the constant evolving automotive industry.    Chris deliveries a lot of value that in todays market can help keep your team motivated, loyal and most importantly care about the customers.    Session Preview -...

This Session:   Happy Thanksgiving 2014! The Dealer Playbook Podcast session #33 is going to show you how to really crank up the productivity of your website.    Michael and Robert dive in and review strategies that help you leverage content marketing, to drive more sales to your dealership.    A major component in accomplishing that is really understanding and being familiar with todays consumers...

“There is a big difference between the dealers that get it or don’t.” David Johnson   Our Guest: In this powerful session of “The Dealer Playbook” Podcast we are sitting down with automotive digital advertising expert David Johnson Of 3G Engagement. Google Adwords is nothing really new for auto dealers when it comes to digital advertising, but it is still very powerful and yet a lot of times not h...

Our Guest: In session 31 of The Dealer Playbook Podcast, we sat down with Joe Cala. Joe is currently the General Manager of Dealer Synergy, and is one of the most inspirational, motivating individuals within the car business. We invited Joe Cala to be on the show to explain how you can transform your car sales training by taking massive action. The automotive industry has no shortage of training r...

Our Guest:   Jim "The Alpha Dawg" Ziegler is as close as it comes to a "living legend" as you can get.    Jim is the founder of the "Internet Sales Battle Plan" and the "Ziegler Super Conference" two of the automotive industries top improvement workshops. He also is the founder of Ziegler Super Systems, his leading dealer consulting company.    Jim Ziegler i...

  Our Guest :   Fran Taylor "The King of Prospecting" is the founder of " Fran Taylor Techniques" a automotive sales training company that specializes in the lost art of prospecting.    Fran got his start in the automotive sales industry in 1982 and within 2 years he was personally selling 50 cars a month using the traditional prospecting tools and tactics he discusses in today...

In session 28 of The Dealer Playbook Podcast, Michael Cirillo is back and dropping all sorts of crazy knowledge about how you can start standing out from the clutter and dominate your market. Every single day, millions of automotive shoppers are going online to research vehicles, products and services. Sadly, most of the time your website isn't anywhere to be found. That's because most d...

About this session:   In this session of "The Dealer Playbook" podcast Robert Wiesman is flying solo! Michael Cirillo the other half of team DPB is under the weather and not able to contribute but fear not Robert still delivers the thunder!  Recently there was a article on Entrpreneur.com (by a unheard of contributor) suggesting that building a "personal brand" was a waste of t...

"The only way to make a ridiculous amount of money is to serve people well."  Matt Koenig  Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results.  In this session Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers...

    The Dealer Playbook team has a awesome session for the "Silver Episode" number 25! In this powerful session the DPB team Michael Cirillo & Robert Wiesman chop it up with founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker. Not only is JD Rucker as dialed in as they come when it comes to the latest in social media best practices, but also one o...

"If you do not have GPS precision and know where you are going, how are you going to make money"?   Sean V Bradley       One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY . There is nothing wrong with wanting to make more money and that just so happens to be the topic of "The Dealer Playbook" session 24.   Money, Money, Money, MO...

  "Find the right recipe, and then stream line it".   Elise Kephart - Adame     "It's about time" and "Finally" have been the response from any one that we told "DPB Session 23 was featuring the newest Phone Ninja Elise Kephart-Adame.    In case you don't have the internet, Elise Kephart - Adame is a phone consultant for Phone Ninja's, a leading tr...

"Women purchase 75,000 vehicles everyday in the US." Anne Fleming Any one in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicles it's self, you have no sale!  Not only do women have the final decision/approval for a "couples" purchase, they are serious car...

"You need to have a website that serves your audience" Rand Fishkin In the automotive industry especially we hear so much conflicting information when it comes to your websites SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEo are just well flat out wrong.    That being the case the team here at "The Dealer...

"Dealers have been so focused on analyzing data, we forget about the magic that happens between people" Tom Vann  There are so many great trainers in the automotive industry that have so much great information that can grow your business.     Today on "The Dealer Playbook" podcast session 20 we sit down with not only a very unique and creative sales trainer but also a very succ...

  Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right?    So many of us today are using video "in our business" but are we really using it "in our business"?    It is one thing to have a library of good videos, then it is a whole other having a solid strategy on what to do with those videos.   DPB se...

The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That being said in todays session "The Dealer Playbook" episode 18 we turn the table and Michael Cirillo sits down...

  Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way.   Subi Ghosh    Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here!    We are extra excited for todays session and know you will get a lot out of it.    Subi Ghosh VP of Marketing for Dealer Authority...

  " If your not gonna tell the world how great you are, then go home"! Grant Cardone  Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone.     Picking up where he left off Grant is on a roll dropping "power bombs" of value and have a great time doing it.     This is the conclusion to our si...

 "You are using so much energy to hate, that you can't create."  Grant Cardone  Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today!  We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What T...