The Dealer Playbook

Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert.     So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman.     Michael Cirillo and Robert Wiesman are two pr...

  "You get no where sitting still but left behind".    - Cory Mosley   You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business?    In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking abo...

" When you try to be everything to everybody, you end up being nothing to nobody "    Mark Tewart    Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team. Mark is the founder and CEO of Tewart Enterprises, a sales training company and author of the best selling book " H...

  " Just because your pumped up about something, doesn't mean you know what your doing".   David Bradley    Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in todays dealerships.  Dave is a long time friend who knows inside and out how to build a powe...

"Nobody here is Mother Teresa; we're trying to sell stuff"     - Gary Vaynerchuk Unless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is.    Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release.    Gary is co-...

"Most dealers are using their CRM to manage customers and leads, while the more progressive dealers are using it to manage the relationship"  Hunter Swift   Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more then a tool to enter customer information or remind a sales person to make a follow up call. Your CRM has the potential to be a marketin...

“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.” - Troy “Turbo” Spring Different marketing and advertising tactics work better than others. Period. In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies. With so much focu...

Your greatest asset are the people you just sold. People like to do business with an "expert", and will pay more to do so.    20 year automotive vet, International Sales Expert and host of nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about " Turning Your Current Customers Into Raving Fans&quo...

When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade sho...

While I was attending the Internet Sales 20 Group in Atlantic City a few weeks ago, I had the incredible privilege of listening to, and eventually interviewing Dr. Willie Jolley. While I do admit to not knowing who he was previous to the conference, I was completely blown away by his message; something that resonated deep within me. He spoke about how to do more, be more and achieve more.   After...

“In order for training to work properly inside of the dealership, there need to be two things. Consistency and volume.” - Jarrod Glandt Building a successful business (or business inside of a business) doesn’t happen overnight. It takes following a strategic recipe in order to get the desired end result. Whether you’re just starting in the automotive industry, or consider yourself a veteran, a bes...

The Dealer Playbook Episode 3   In the dealership business, your team’s attitude is crucial. Today's automotive consumers are smart. They know when you’re being sincere, and they know when you’re feeding them a line of bull.   Dive into this episode with one of the automotive industry’s top experts, Tracy Myers from Frank Myers Auto Maxx in Winston Salem, North Carolina. In this dose of the D...

The Dealer Playbook Episode 2   If you want to pack your dealership with elite professionals, there’s no way to cut corners on building a disciplined recruitment strategy. Hiring someone who doesn’t fit your dealership culture or who isn’t qualified hurts your team. You’re only as strong as your weakest player.   Craig Lockerd is a top expert when it comes to automotive recruiting. His professiona...

Dealer Playbook Episode 1   It’s no secret that in today's automotive market, providing a "Wow Experience" for shoppers is an absolute must. Car dealers all over the world invest tons of money and time in making sure customers are taken care of and are getting a top-notch shopping experience.   We try so hard to provide the ultimate shopping experience for our customers, but let’s s...