The Dealer Playbook

The digital age has brought about significant shifts in how consumers research and purchase vehicles. But that's where most of the focus has been about the sales process.  According to our guest, Jim De Luca, Vice President of The Digital Road to a Sale, the sales, and finance processes are very siloed and don't work well together. Most dealerships are focused primarily on creating a str...

Creating a positive culture is something that we've discussed before on The Dealer Playbook, but session 88 of the show brings the culture topic to a new level.  Lisa Copeland, Head of Automotive Retail Strategies at the Culture Works, joins Michael as a guest to discuss culture specifically from the leadership point of view.  Those who hold a leadership position in a dealership are responsib...

Marketing is not about dumping more money into advertising so that you can get more clicks to your website. It's not about buying a full page ad in the local newspaper or airtime on the radio.  Though there are dozens of outlets to broadcast your business, many dealers are struggling to generate real results.  On episode 87 of DPB, Glenn Pasch, Troy Spring, and Tracy Myers talk about their ne...

Grant Cardone is no stranger to doing whatever it takes to create success. In fact, for many of his followers, the terms 'hustle' or '10X' have become synonyms for his name.   In this episode of The Dealer Playbook Podcast, Michael Cirillo sits down with Grant Cardone to dissect what being obsessed looks like and how you can use it to gain more balance in your life than ever be...

After a brief hiatus, new episodes of The Dealer Playbook Podcast are around the corner starting on May 5, 2016.  We've been working on some really cool things that we can't way to share with you when the new episodes start back up! If you're new to the show, this is a great chance to get caught up on the last 85 episodes! Join us on Facebook: https://www.facebook.com/thedealerplayb...

Trevor Turnbull is one of the foremost experts when it comes to leveraging the power of LinkedIn to grow your business. In this episode of The Dealer Playbook Podcast, Michael and Robert are joined by Trevor to discover the exact process he uses to optimize, grow, and leverage his LinkedIn profile. You're going to learn what you can do to expand your community and grow your social influence....

The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today’s automotive professional. We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered. Craig Lockerd is a 43 year automo...

In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company.  You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day. Here is a quick preview of this session wi...

Welcome to session 81 of “The Dealer Playbook” the most electrifying podcast in the automotive industry. We are so glad you are here. In this session we are talking shop with someone we have not had on the show since way back to episode 23, a longtime confidant of team DPB “The YouTube Diva” Mrs. Elise Kephart-Adame. In case by some freak chance you’re not familiar with Elise: Elise is the founder...

We are back from a two week hiatus with session number 80 and the team is fired up for this one. In this power packed session we are sitting down with one of the most respected local see minds in the game DealerOn’s Greg Gifford. Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. He&...

  Team DPB is back with session 79!   If you have been tuning into any of the past DPB episodes you know we love to chat it up about marketing and other creative avenues to grow your dealership and brand but in this session we take another approach.   No matter how great your marketing is you still need to back that up with a great experience for the customer.   In this session we are talking abou...

Session 78 of DPB is up for your listening pleasure!   In this latest power packed session of DPB Michael Cirillo and Robert Wiesman are flying solo but don’t think for a second you’re not going to get immense value none the less.   At the time of this podcast episodes release it is DPB’s first new session of 2016 and we couldn’t be anymore excited.   To help you kick off the New Year (or whenever...

Welcome to the final episode of DPB Podcast in 2015! Team DPB is so thankful and blessed for an amazing year that only happened because of your continued support week after week.  Team DPB is obsessed with your success in the auto industry so we wanted to send you into the New Year with some valuable information and strategies so you can make it your best year ever! Having and setting goals is a v...

Back at ya DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have a insanely powerful show for you.  In this episode we have the pleasure of sitting down with an amazing individual by the name of Coach Michael Burt. The Super Coach Michael Burt is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for...

Episode 75 of the DPB Podcast is in the house and we are super pumped you are here. It has been a insanely great time having all these conversations with all these great people! This episode is no different. You are going to love it! We are happy to be having our friend Mr. Duane Cummings on DPB. Duane Cummings lives life with a single purpose, “To Aid Others, Act on Ideas, and Achieve Sensational...

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are! On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis. Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune...

Welcome back to DPB session number 73!   In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”, Mr. Mike Davenport.   Mike is one of the top sales people in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand.   Mike joined us back on episode 45 of DP...

DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry. In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway. Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on wha...

Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here! In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car. Ken brings an amazing amount of knowledge and experience...

Can you believe we've already been together for 70 episodes?!? Crazy, right? In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive career. What starts as a valid question, turns into a bit of a rant, but ultimately, those that listen to this episode and take the advice will find lasting, sustainable success. Michael kicks off the show by asking...

Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you!   In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer.   Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a...

Session 68 of DPB is a special edition and something new for us as well as you. The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”.  Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do somethin...

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman.   Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on...

Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level. In this session team DPB is sitting down with NY Times Best Selling Author Mr. Michael Port. Michael Port is the author of 5 best selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop...

  The Dealer Playbook Podcast is back with another new episode!    In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog.    The Importance of Your Appearance    Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is importa...